Internet Marketing October 24th, 2017
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most high-level and resourceful articles from across the web. We’re looking at writing blog headlines that drive search traffic, as well as conducting a paid search account health check, and recent web design improvements. We’re also looking at successful SEO for startups, and choosing the right social media platforms for your business.
Without SEO, your content strategy might as well be written on paper, because you won’t be driving any traffic to the incredible blog post you spent hours on. One of the best ways to drive traffic to your blog is to begin with a catchy headline: “Extra! Extra! Read All About It!” Jennifer Zottola outlines a few simple rules to perfect your headline including keywords, appealing to emotions, avoiding clickbait, knowing your audience, keeping it short and sweet, and more. Remember to capture your audience with a catchy headline that reels your audience in with honesty and clarity.
Conducting an audit on your PPC account can reveal small mistakes you wouldn’t normally catch during day-to-day tasks. In the article above, Amy Bishop explains how to audit your keywords, budget, audience performance analysis, campaign settings, and on-page optimization. Looking specifically at auditing your keywords, Amy outlines a few questions to review. For one, it’s important to ask yourself if there are any keywords that are suffering from a low-quality score or if there are any keywords that aren’t triggering ads. By asking yourself these questions and analyzing your PPC campaign further, you can optimize your ads and improve your conversion rates drastically.
Web design used to be for the programmers and the computer nerds alike, but now everyone and your next door neighbour can use a platform (like WordPress) to create their dream site. However, without SEO, great content, or a social media presence—your website will get lost in the traffic. Web design has improved throughout the years, and Alhat highlights a few of the positive changes including parallax design and scrolling, mobile-friendly design, and multimedia. If you’re not on the web design wave, your website will be out-of-date, slow to load, and unfindable. So, it’s time to get with the times and revamp your web design!
SEO can make or break a business, but, once you see the benefits, you will understand the importance of SEO best practices. Tereza Litsa emphasises the importance of SEO for startups as this practice will help establish a startup’s authority, reach a wider audience, and improve engagement. In order to get started, you must set your goals, prioritize keyword research, analyze your existing content, check for any errors that exist, and begin optimizing. Tereza suggests several tips and explains how internal linking and off-page SEO work. Use these tips and tricks to get your startup off the ground and onto the first page of Google.
Too much of something is never a good thing, and the same goes for choices. If you have 20 social media platforms to choose from, you’ll never make a decision! Steven Mcgrath suggests following a few guidelines in order to determine the right social platform for your business. He recommends using a series of steps including knowing your social media strategy objectives, determining channels being used by your target audience, and using research to determine the channels used by your competitors. By delving into the right research and coming up with a social strategy for your business, you can use social media to your greatest advantage.