One of the most challenging skills to master in today’s digital world is having a strong online presence. With over a billion websites crowding the Internet, the best way to stand out is to boost the online presence of your site. In this article, we will show you how to make that happen.
Netcraft, a UK-based internet service company conducted a survey last January. The results show that the internet nowadays, has more than 1.8 billion websites – 1,805,260,010 to be exact. Yes, the digital world is so much bigger than it was five years ago. With this number, a site has to have a strong online presence to be able to stand out.
Years ago, creating a website was enough to get you discovered. SEO or marketing strategies were not needed. In the 21st century, it’s a whole new story. With over 1.8 billion websites, only a fraction of those dominates the digital world. Just a few hundreds of websites consist of half of today’s web traffic; that is roughly 0.1 percent of the 1.8 billion sites!
So without further ado, we take a look at the competitive environment of the Internet and see how you can survive by improving your site’s online presence. Here are seven ways to have a strong presence on the Internet.
Time and again, it is repeatedly said that content is king. Before anything else, you have to focus on your content creation as this is your very first step when it comes to introducing your brand to the whole world. Make it your primary goal to produce high-quality content and use the following to guide you. Your content should be:
- Reflective of your brand
Always remember that Google favours high-quality content. This increases your chance of ranking on the top of Google searches. By appearing on the SERPs first page, you get to grow your brand, improve your online presence and increase your site’s traffic.
Personalize Your Content
Well, aside from creating valuable and informative content, it is also important that you personalize your posts and copies. Ask yourself if you know your audience and what they want.
If you do, then it’s pretty easy to curate content that echoes your audience’s interest. This can define the failure or success of your strategy. Here are some things to consider if you want to personalize your content.
- Satisfy your audience’s curiosity and need for knowledge
- Answer your audience’s questions
- Offer new information and insights
- Help solve problems
- Identify better or new ways of doing things
- Persuade users to take action
These are just some of the many things you have to consider when creating content but they are the most important. Make sure you produce pieces that are tailored to what your target audience needs.
Invest in Blogging
What better way to boost your site and your brand’s online presence than to blog? Take the time to invest in it. You can find yourself a content creator or do it yourself for your own personal touch.
Blogging is still one of the most vital marketing strategies. In fact, it ranked on top of social media content and email newsletters which received 40% approval from respondents of a recent survey.
Companies who are producing more blog posts in a month has an increase in their website’s traffic. According to experts, companies who publish more than 16 posts in a month has over 3.5 times more traffic than companies who only publish less than four blogs a month.
Aside from knowing how to get a blogger to promote your product and creating high-quality content, it is also essential that you have an email marketing strategy. Mobile technology helps email go to millions of people all over the world. Because of this, people consume and receive emails every day. Statistics even show that out of two billion email users, as much as 91 percent check their emails on a regular basis.
Take advantage of this and start your email marketing journey. It will definitely improve your online presence. Make sure you personalize your content and match your brand’s theme. Compared to other marketing strategies, email marketing is one of the most affordable ones out there. This makes it the ideal tool for advertisement when it comes to new businesses.
Today, as much as 52 percent of all web traffic comes from mobile users. What does this mean for business? It means it is about time you take into consideration the mobile-friendliness of your site so more and more users can discover you quickly. People nowadays are always on the lookout for an excellent user experience so try to make your website mobile-friendly.
In doing so, you are improving your chances of getting a higher rank on Google. After all, responsive web design and mobile friendliness are two of the ranking factors taken into consideration for the search engine.
Social Media Presence
With so many people online on every social media platform, it’s about time you create at least one social media account for your site today. One social post can have a significant impact on the growth of your business and website.
Did you know that Facebook has more than 2 billion users and that this number continues to increase? Imagine how many people you can reach with social media.
Get Listed on Web Directories
Lastly, it is important also to get listed on web directories. Don’t underestimate its power. These help businesses reach their target audiences and get more traffic. For this sole reason, directories are becoming more and more significant in today’s digital age.
Take advantage of web directories and boost your online presence. However, it is essential that you only choose the ones who can provide you with real value. Associate yourself with the ones who have a high standard and stay away from those that approve scam or spam websites.
Credible and high-quality directories can take the time to review your site’s content before accepting any submission. They filter out the bad ones, leaving quality content like yours behind.