LANDING PAGE DESIGN
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A landing page is a standalone web page designed and optimized for a specific marketing or advertising campaign.
Landing pages are perfect for advertising a specific product or service that you offer. Although customizable, a landing page typically has conversion-focused content, media, and design with a contact form, call button, or other call-to-action. Convert faster and easier with professionally designed landing pages.
For the best results of any online marketing campaign, you want your potential customers to find exactly what they want with an easy way to buy. You don’t want them to get lost clicking around your website. This is where a dedicated landing page comes in.
WHAT IS A LANDING PAGE?
Landing pages are the kingpins of the conversion world. They are designed as the final step that encourages leads to take a specific action. Your digital marketing efforts need to direct leads somewhere. Every click has a destination, and that should always be a landing page.
While you can send people to a general service or product page on your website, it won’t have the same impact as a landing page. Landing pages are like one big call-to-action: you can send people there from other digital marketing channels, like social media, pay-per-click (PPC), emails, ads, or YouTube videos. Each piece of your digital marketing puzzle needs a clearly defined connection that tells your leads where to go and what to do.
Landing pages have one overall goal: to increase conversion rates. Whether you want purchases, sign-ups, registrations, information queries, or even survey answers, landing pages are specifically designed to get your visitors to act. They’re best used for:
Paid search
campaigns
Traditional print
ad campaigns
Paid/organic
social campaigns
Podcast /video
campaigns
Email
campaigns
In other words, when you have a specific message in an ad, your landing page hits the message home.
Are You Ready Take Your Business To The Top?
Benefits of a Landing Page
Landing pages are laser focused. They allow you to meet your ad campaign goals by narrowing in on a specific message to get a specific result. While their main goals are conversions and lead generation, they are at the root of improving ROI for your ad campaigns. They help you:
Grow your contacts:
Landing pages help you collect more email addresses, allowing you to create meaningful, long lasting relationships with new customers.
Understand your audience:
With the right messaging, landing pages make it easier to understand your audience and fine tune your marketing efforts to become more effective.
Streamline lead qualifying
Your sales team can streamline their lead qualifying process to find higher quality leads closer to the end of the sales funnel.
Measure and compare:
Landing pages allow you to test and retest by using different messages and designs to find out where you are more successful. This keeps your marketing on point
Eliminate choices:
Home pages and typical web pages provide too many links and choices for a lead. A landing page eliminates choices and offers only one option for your leads to make. This increases conversions.
Improve User Experience:
When someone clicks a link, they want to find an answer to a question, even if a question wasn’t asked. Landing pages improve user experience by providing the exact information a visitor expects to find. This boosts your credibility and clearly defines the value of your product or service.
Make your brand
memorable:
Remarketing efforts become far more effective when you can persuade a lead to take the next step in their customer journey. Landing pages make that next step clear, helping to make your brand more memorable when it appears in remarketing efforts.
What’s the Difference Between a Web Page
And a Landing Page?
Websites are like an information booth. They introduce your destination to visitors, help them find general information, and allow people to decide what areas they wish to explore. They’re a major branding and SEO tool, but they need support. Landing pages are more of a main attraction.
With a landing page, you invite people to visit via your digital marketing efforts, or sometimes through other web pages on your site. When a visitor arrives on a landing page, they instantly see why they’ve arrived. They discover an intriguing story with clearly defined instructions for what they should do once they arrive. Landing pages are the most important element of your website as they offer next level call-to-actions that drive people to take the next step in their customer journey.
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New Style Signs has been in the business of providing the finest architectural signs throughout Toronto, Mississauga, Brampton and the larger GTA area since 1961.
Great West Equipment is one of the major full-service heavy equipment dealership primarily focussed on forestry and construction industry later on expanded in segments of oil and gas, mining, waste management etc.
Pest Protection Plus Inc are equipped with trained wildlife technicians offering a full range of pest and wildlife removal services across the Greater Toronto Area.
Frequently Asked Website Design Questions
Coming Soon!
Sheza Gary is a veteran strategist of projects related to business and technology. Since 2009, she has been advising highly innovative ways of intelligent use of technology that enhance business efficiency and productivity, which ultimately leads to the greater profitability of businesses. A technophile, she always strives to provide helpful tips and valuable resources to the small businesses. You can follow Sheza Gary on Twitter at @shezagary.
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[…] As soon as somebody visits your site, a pop-up and call-to-action should appear, so the customer knows that with one click they can engage in a helpful conversation within certain hours. If browsing out of hours, the consumer still needs to feel that communication and customer care is only a click away; so pop-up tabs can be used to email immediately also. For more information on the importance of online customer care, take a look here: https://www.techwyse.com/blog/internet-marketing/importance-of-online-customer-service/. […]
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Thanks for this post Sheza.
I think it’s quite informative and comes at just the right time. I been on both sides of an online business and I’ve experienced how poor customer service can quickly bring down a business. I believe customer service is even more important for online businesses than for businesses with physical stores. If a complaint is not carefully handled and done so in a timely manner it can easily spiral out of control.
Just a quick question. What’s your take on deleting negative customer reviews from your site? does it hurt your business?