Very exciting and telling news about the direction of the mobile industry. Google has agreed to purchase Admob, a mobile phone advertising company, for $750 million today.
On the AdMob site Founder and CEO Omar Hamoui stated, “The truth is that the mobile industry has had no shortage of creative energy, amazing products, and talented entrepreneurs. But until now, it has always felt like those of us involved in this space played second fiddle to our online brethren. I believe that time is over.”
Not unlike earlier acquisitions by Google of YouTube and Urchin, this deal comes on what is likely the eve of a mobile explosion for information being passed through handhelds.
What is AdMob?
AdMob operates in a similar fashion to Google Adwords content network. Various search and application’s choose to display advertisements. Advertisers can then signup for AdMob, choose where ads get displayed and pay AdMob who then will also give a portion of the proceeds to the actual application owner.
Google provides a great image on their own site illustrating how this works.
What Is The Future of AdMob
Although this is strictly speculative, I am certain we will soon see a new option in our Google Adwords interface which will allow Google Adwords advertisers to select a new ‘mobile’ content network and have full control over where ads are being displayed.
Google also describes quite well the current place mobile advertising has and the future of advertising in the industry in the upcoming years.
Notch another key acquisition in Google’s belt. We are certain this will be yet another addition which will supply value to advertisers for years to come.