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The Enormous Encyclopedia of Digital Marketing Terminology

Internet Marketing July 13th, 2015


The Enormous Encyclopedia of Digital Marketing Terminology

Are you a rookie in the field of digital marketing? The massive amount of terminology may seem daunting when you’re first starting off. This is why I have compiled a list of terminology used in the vast world of digital marketing, each accompanied by a link that will help you better understand the term.


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Here is a list of 92 terms used daily in the expansive world of digital marketing!

A/B Test – A simple way to test changes to your page and determine which ones produce positive results

AdSense A program that allows for the display of Google advertisements on various websites

AlgorithmSimply put, computer programs that look for clues to give you what you searched for

Anchor TextThe text in which you highlight to place a hyperlink

BacklinkA link received from one website to another

Black HatSEO techniques that focus on search engines and ultimately result in your website being banned from a search engine

BlacklistsA list of people who are deemed as suspicious on the web

BlogA portion of a website dedicated to organizing content

BookmarksSaving pages as shortcuts for easy access when needed

Bounce RateThe percentage of every time a single person enters your site and leaves without any form of interaction

Brand AwarenessThe recognition of a company’s products or services

Click-ThroughWhen a visitor clicks on an advertisement and lands on a web page

ConversionWhen a marketing action leads to a desired action

Conversion FunnelThe path a consumer goes through that ultimately leads to the conversion

Conversion OptimisationThe method of creating an experience that will lead to a conversion

Conversion RateThe percentage of people who take a desired action

CPACost Per Acquisition; the amount you are willing to pay per conversion

CPCCost Per Click; how much it costs for an advertiser for every time someone clicks on an ad

CPLCost Per Lead; the price an advertiser pays for every time a consumer signs-up

CPMCost per Thousand Impressions; the price for every 1,000 impressions on an ad

CRMCustomer Relationship Management; relationship building strategies company’s use to manage customer interactions in order to drive sales growth

Dead LinkA hyperlink that leads to a non-existent or removed web page

Domain Authority A scale from 1-100 used to determine the authority of a website. The greater the DA, the higher the authority

Exit PageA webpage that visitors leave your website from

Grey HatIn between white and black SEO

Heading TagsDefines the heading of a page from the remaining content

Hidden TextA black hat SEO technique used to increase page rank through invisible text

HTMLHypertext Markup Language; a set of symbols that tells the web browser how to display a websites words and images

HyperlinkA link from a document to another website

ImpressionsThe number of times an advertisement appears on a webpage

Inbound LinkA hyperlink on a webpage that leads to a specific page on your website

IndexingGoogle’s way of detecting updated pages and links on your site

IP AddressA set of numbers assigned to each computer that uses the internet protocol to communicate

JavaScriptA computer programming language that is used to create effects within web browsers

Keyword Performance IndicatorKPI; A metric used to determine important factors for an organization’s success

Key PhraseA combination of keywords a user typically searches for a given product

KeywordSpecific words describing your product that helps determine where your ad appears

Keyword DensityThe percentage of times a keyword appears on a webpage

Keyword FrequencyThe number of times a keyword appears on a single webpage

Keyword PhraseTwo or more words used by advertisers or visitors in a desire to find info. based on the particular phrase

Keyword RankingsWhen a website is being ranked in search engines for keywords being used

Keyword ResearchFinding terms that people use to enter into search engines when conducting a search on a particular topic

Keyword StuffingStuffing a webpage with multiple keywords in order to manipulate a site’s ranking in Google search results

Landing PageA webpage that a visitor can arrive or “land” at, or a single webpage designed for a focused objective

LeadA consumer interested in the product or service of a business

Link BaitContent on your website that other sites link to out of pure interest

NAP ConsistencyAn integral part of Google My Business- business name, address, and phone number must be consistently listed the same across the web

Online Reputation ScoreORM; How the public perceives your business through online interactions

On-Page SEOMeasures taken within a website to improve position in search rankings

Organic SearchListings on search engine results that appear based on relevance of search terms

Outbound LinksLinks that lead to another domain from your site

Page ViewsEach time a visitor views a page on your website

PageRankAn algorithm that helps Google determine the importance of a website

Paid MediaForms of advertising such as pay per click, display ads, retargeting, etc.

Paid SearchConnects your ads with people seeking what you offer

PermalinkA link to an individual blog post

PLAProduct Listing Ads; these allow you to include an image, price, and promotional message inside your ads

PPCPay Per Click; a form of advertisement intended to direct a visitor to a particular page on a site- used to direct more traffic

Press ReleaseA news release created by a business informing readers of a specific matter

Qualitative DataA measurement expressed in natural language description rather than numbers

Quality ScoreA variable that allows Google to determine the rank and cost per click (CPC) of ads

Quantitative DataMeasures of values expressed as numbers

RankingThe position of a website in a search engine results page

Real-Time MarketingCreating a strategy focused on current, relevant trends, and immediate feedback from customers

Referral TrafficVisits that come to your site from sources outside of its search engine

Responsive Web DesignA website designed to provide optimal viewing experience – view ability on mobile

Return VisitorSomeone who revisits your site after clicking a paid search link

Retargeting ListA group of visitors to your site that you have cookied

RevenueThe amount of money a company receives during a specific period

ROIReturn on Investment; the most common profitability ratio

RSSReally Simple Syndication; websites deliver news directly to your monitor

Search EngineA program that searches for and identifies items that relate to specific keywords; ex., Google and Yahoo

Search Engine OptimisationSEO; the continuous process of getting traffic from organic search results

Search QueryA query a user enters into a web search in order to find out more information

Search TermA set of words a user enters in the Google search bar

SEMSearch Engine Marketing; the promotion of websites by increasing their visibility in search engine results pages

SEOSearch Engine Optimization; the process of optimizing a webpage in order to rank in search engine results pages

SERPSearch Engine Results Page; the list of results returned to a user in response to a query based on a set of keywords

Social Media OptimisationSMO; generating awareness of a brand through the use of various social media platforms

Sponsored LinksPaid links that appear in search results through pay-per-click marketing

TargetingSegmenting a particular audience as potential customers to sell products or services

Third Party CookieA script placed on your hard drive by the server of a website you aren’t on

Title TagsUsed in SERPS’s to determine the title of a document

TrafficThe amount of visitors a website receives

Unique VisitorsSomeone that visits your website more than once

URLUniform Resource Locator; a unique address typed into the search bar of a web browser that leads to a website

WAPWireless Application Protocol; communications protocol used for wireless data access through most mobile wireless networks

Web AnalyticsThe measurement, collection, analysis, and reporting of web data in order to optimize web usage

Web ApplicationAny application that uses a web browser as a client

White HatSEO techniques that completely follow search engine rules and policies

WAN (Wide-Area Network)A Collection of computers connected via a network over a geographic area

XMLA markup language that defines a set of rules for encoding documents in both human and machine readable formats

I hope this massive list of 92 digital marketing terms comes in handy. It would probably be a good idea to bookmark this page and use it as reference!

Post By Celine Mirzaian (10 Posts)

Celine has a true passion for writing and all things digital, her experience in the digital landscape and her love for play, combine to earn her a personal title as ‘Part digital marketer and part storyteller’.


Celine has a true passion for writing and all things digital, her experience in the digital landscape and her love for play, combine to earn her a personal title as ‘Part digital marketer and part storyteller’.
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The Enormous Encyclopedia of Digital Marketing Terminology

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