The Enormous Encyclopedia of Digital Marketing Terminology

The Enormous Encyclopedia of Digital Marketing Terminology


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A landing page is a standalone web page designed and optimized for a specific marketing or advertising campaign.

Landing pages are perfect for advertising a specific product or service that you offer. Although customizable, a landing page typically has conversion-focused content, media, and design with a contact form, call button, or other call-to-action. Convert faster and easier with professionally designed landing pages.

For the best results of any online marketing campaign, you want your potential customers to find exactly what they want with an easy way to buy. You don’t want them to get lost clicking around your website. This is where a dedicated landing page comes in.


Landing pages are the kingpins of the conversion world. They are designed as the final step that encourages leads to take a specific action. Your digital marketing efforts need to direct leads somewhere. Every click has a destination, and that should always be a landing page.

While you can send people to a general service or product page on your website, it won’t have the same impact as a landing page. Landing pages are like one big call-to-action: you can send people there from other digital marketing channels, like social media, pay-per-click (PPC), emails, ads, or YouTube videos. Each piece of your digital marketing puzzle needs a clearly defined connection that tells your leads where to go and what to do.

Landing pages have one overall goal: to increase conversion rates. Whether you want purchases, sign-ups, registrations, information queries, or even survey answers, landing pages are specifically designed to get your visitors to act. They’re best used for:

Paid search

Vector Smart Object-ai

Traditional print
ad campaigns

social campaigns

Podcast /video


In other words, when you have a specific message in an ad, your landing page hits the message home.

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Benefits of a Landing Page

Landing pages are laser focused. They allow you to meet your ad campaign goals by narrowing in on a specific message to get a specific result. While their main goals are conversions and lead generation, they are at the root of improving ROI for your ad campaigns. They help you:

Grow your contacts:

Landing pages help you collect more email addresses, allowing you to create meaningful, long lasting relationships with new customers.

Understand your audience:

With the right messaging, landing pages make it easier to understand your audience and fine tune your marketing efforts to become more effective.

Streamline lead qualifying

Your sales team can streamline their lead qualifying process to find higher quality leads closer to the end of the sales funnel.

Measure and compare:

Landing pages allow you to test and retest by using different messages and designs to find out where you are more successful. This keeps your marketing on point

Eliminate choices:

Home pages and typical web pages provide too many links and choices for a lead. A landing page eliminates choices and offers only one option for your leads to make. This increases conversions.

Improve User Experience:

When someone clicks a link, they want to find an answer to a question, even if a question wasn’t asked. Landing pages improve user experience by providing the exact information a visitor expects to find. This boosts your credibility and clearly defines the value of your product or service.

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Business Services

Flex specializes in employee engagement surveys that promote productivity and retention. Through their collaboration with TechWyse, they experienced increased website traffic and conversion rates. With a focus on quality solutions, we continue to empower businesses with impactful digital marketing strategies.

Health - General

MedPros specializing in healthcare consulting and services, approached TechWyse for a solution to maintaining their online presence with our top-notch digital marketing services. With our advanced strategies customized to the healthcare industry, we optimized their website, implemented targeted advertising campaigns, and engaged audiences across multiple platforms resulting in higher ROI.

Business Services

Armstrong Moving covers every aspect, from preparation to secure transport and storage, allowing their clients to focus solely on their destination. With TechWyse professional solutions, they enjoyed increased visibility in search results, leading to consistent lead generation and impressive returns on investment.

Frequently Asked Website Design Questions

Coming Soon!

Post By Celine Mirzaian (9 Posts)

Celine has a true passion for writing and all things digital, her experience in the digital landscape and her love for play, combine to earn her a personal title as ‘Part digital marketer and part storyteller’.


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  • avatar

    Thanks Celine, good job

  • avatar

    I do have a greater chance at familiarizing myself with the amazing encyclopaedic terms, being a willing student of technology. I’m having quite a good grasp of what you have put in your list. You have somehow narrowed down my search of these termsfor my online marketing information. I have bookmarked your page. I’m so glad. This is one of my most informative learning tool I’ve added into my Learning Toolbox!

  • avatar

    Hi, Celine!
    Thank you for mentioning us [@Positionly] within your list. We are glad to be here. 😉
    And euphoric that you’ve found our Grey Hat SEO techniques piece interesting!
    It’s useful terminology for any beginner.
    If you want to write a guest post for us, feel free to get in touch! 🙂
    Have a fantastic day!

  • avatar

    Thanks Celine, congrats for compiling this list. Great Job!

  • avatar

    A website such a sTechWyse takes me through difficulties understanding technical terms and internet jargon. I thought I could coast through every wealth of tutorials and information about technology available here. But I’m glad to be learning so much. I think I’m quite self-taught, and your site is very useful to my education.
    How does an effective search engine optimization require analytics? What parlance has the effectiveness to do with investments in internet marketing? Are there keyword strategies and usability in the digital market? This is where I am at since i’ve engaged in online marketing. Those terms above are very useful. Still learning. Thank you.

  • avatar

    Thank you so much for posting all of these information’s. It is very hepful.

  • avatar

    This is quite comprehensive list of SEO terms, especially with Anant’s additions. I believe that a key here is to have a level of understanding about these terms so that you can understand a conversation with a specialist or expert and let that specialist or expert do the bulk of the work. Furthermore, an understanding of these terms allows you to not be taken advantage of by a specialist or expert.
    Wonderful job, Celine.

  • avatar
    Katie Mccracken 


    Very good job….

  • avatar

    Thanks to Celine Mirzaian and Anant for great insight regarding digital marketing terms. I have one which you both missed
    LSI (Latent Semantic Indexing):- The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page

  • avatar

    Hello Celine,
    Deep analysis and create such useful resource for all digital marketing terms. You have include A to Z terms in your post but i found that you missed below 2 terms.
    Keyword Proximity:- It refers to the distance between the search term’s individual keywords.
    Keyword Prominence:- It means, your keywords should be at prominent area in content of your web pages.
    Hope it will aslo help to users.

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