10 Common Beginner Mistakes In Online Marketing

Online Marketing Beginner Mistakes

Amazon PPC Advertising

Over the last several years, Amazon has seen tremendous growth in Canada and the US as more and more people flock towards making purchases online versus in-store. More and more businesses have joined the Amazon Marketplace with over 9.8 million sellers worldwide, of which 1.9 million actively sell on the marketplace.

With so many sellers on a platform, it can be challenging to climb to the top and get noticed. As Search Engine Optimization and Paid Ads management has remained important for Google, product and store optimization for Amazon is becoming more important each day.

Do you want to drive targeted traffic to your Amazon listings and increase conversions? At TechWyse, our online advertising experts have been helping businesses grow online since 2001. Contact us today to learn more about how our Amazon Advertising services can help your e-commerce business succeed.


How Amazon PPC Advertising Works

Amazon has a paid platform that allows a user or business owner to promote their products or brands above regular listings. Products that are promoted show up at the top of the page above other organic product listings, much like Google Ads.
Amazon Ads look very natural as they are displayed like a regular listing, but with the addition of a “Sponsored” tag.

Look at the search below for a teddy bear. The top fold is taken up by sponsored and branded ads. Using Amazon Ads with TechWyse, you will be able to get on the top of Amazon with your products!

Are you ready to take yourBusiness to the top?

Reach More shoppers with paid amazon advertising

Amazon is one of the biggest ecommerce search engines where people search for the best product to suit their needs and wants. With so many products and brands, some companies may not get the chance to show up in search results.
With paid advertising on Amazon, we can get your products to the top of Amazon product searches. We’ll do the keyword research and optimizations so your products get seen before anyone else’s.

Paid Advertising campaigns on Amazon

Amazon works the same as Google where keywords can be optimized for and bid on to ensure you show up on the top of Amazon search pages. It is broken into three major campaign categories to pick from to promote your products to the top of search pages: Sponsored Products, Sponsored Brand, and Sponsored Display.

Keyword and ASIN-targeted ads
Promoting individual products

Sponsored Product campaigns are the most popular ads to use on Amazon. They consist of keyword and ASIN-targeted ads (similar to Google AdWords) that allow us to promote your individual product on Amazon search results and product detail pages.

Promote up to 3 products
Custom landing page

Sponsored Brand campaigns allow you to promote up to 3 products at the top of the Amazon search results with a custom headline and brand logo. You can direct customers to a custom landing page or to your Amazon Stores page.

Customers straight to product details
Remarketing opportunities

Sponsored Display ads are perfect to get customers directly to your product’s detail page. With these ads, we can deliver the most relevant ads to shoppers based on products they visited using remarketing.

These are some of the major advertising options that are available on Amazon. Amazon is always trying to innovate and provide new options to advertise like video ads, audio ads, and Amazon live.

Grow your business on Amazon

At TechWyse, we help businesses grow on Amazon by getting your product in front of a whole new audience. Our paid media team can help create, maintain and optimize any type of account on Amazon. Our team and our industry leading expertise will help you grow in one of the biggest markets globally. Amazon ads with TechWyse include:

  • Account creation and management
  • Full access to Amazon ads platform and Adluge CRM system
  • Campaigns targeted at market leading analysis
  • Product management and optimization
  • Extensive keyword research
  • In depth reporting with a dedicated account manager

The TechWyse Amazon Ads Advantage

At TechWyse, our team of experienced marketing professionals will plan, launch, and optimize your marketing efforts on Amazon. Our goal is to help your business and brand grow.

Established in 2001, our skill set and services have grown with the digital marketing landscape as it has evolved over the years, allowing us to build successful Amazon ads campaigns for businesses of all sizes. Whether you’re launching ads in Toronto, Canada (our home city!), or anywhere across North America, our team is dedicated to delivering measurable results for all of our e-commerce clients.


Get Your strategy to reach the top!

With just a little information from you,
our team of strategists will start working on your new advertising strategy!

Frequently Answered Amazon Ads Questions

Coming Soon!

Post By Felipe Alexander (1 Posts)

Felipe Alexander, a research paper writer by profession has been working in one of the leading online custom research writing website. His great love and passion towards the research paper writing field had thrive him to provide his service to the world even after his retirement.

Website: → BestResearchPaper.co.uk


It's a competitive market. Contact us to learn how you can stand out from the crowd.

Read Similar Blogs

Post a Comment


  • avatar

    Awesome post! Thanks for posting this informative, comprehensive article.

  • avatar
    xfinity denver 


    I’ve been searching about the experts tips for online marketing and let me say it that this is the best article i’ve found so far. It has greatly help me to optimize my website in an efficient manner. I hope to see more informative content in the near future.

  • avatar

    thanks for sharing this article sir, this is so useful information as I m a fresher in this market
    and your this post will surely help for me

  • avatar

    Hi Felipe,
    We all know that Marketing is not a rocket science. But we must not shy away from using some of our Brain Cells.
    This is a very great post that covered all the good aspects of Marketing. A very good Marketing Tactic Must have the following ingredients:
    #1. Market only to Target Your Ideal Customer.
    #2. Marketing strategy must also cover how to keep in touch with the existing customer base and keeping your relations solid.
    I used these same tactics to consult my clients and wrote a few of them to tell their importance. I’m glad that I visited to this amazing article. Thanks for sharing it with us.

  • avatar

    Such a great article. I feel like I made all these mistakes(ignoring SEO and neglecting social media being the biggest mistakes), but I’m learning and getting better at it! Thanks for sharing!

  • avatar

    Hi Felipe
    Indeed a great post about internet marketing mistakes.
    I am glad that you have covered the major internet marketing mistakes which almost every internet marketers do.
    Internet marketing is the best way of making money online and the best part about it is, It allow internet marketers to earn with few but potential visitors. We don’t need huge amount of traffic to earn. We only need 10 targeted visitors who can purchase the product.
    The most common mistake which internet marketers make is, they promote so many products at once without having any experience with them.
    To earn more, internet marketers pick every high paying product and start promoting them but don’t get any sales from them because they don’t focus on each product correctly that’s why they are unable to makes sales.
    Every successful internet marketer suggest to promote only those products which you have personally used.
    I would like to thank you for sharing such a great piece of content. 😀

  • avatar

    This article has lots of great points! Did you know that the winner of the most recent series of The Apprentice, Mark Wright, won a £250,000 investment in his digital marketing company, ClimbOnline, but has already made some rookie mistakes like problems with the Domain Name, missed marketing opportunities and issues on the twitter account? It just goes to show that even the best can have hiccups in the beginning, so the point about ‘lack of knowledge’ in this article really is crucial. It’s so important to familiarise yourself with what Felipe calls the ‘clear tricks’ before you begin, to ensure you end up with a really good campaign.

  • avatar

    I have to agree with many of the points in this article. As an SEO manager of two websites and in the process of creating my own, high-quality content is so crucial. It takes time to write, but it’s absolutely worth it in the long run. Also, SEO is not the hardest thing to learn. I’m self taught and have been teaching myself the last year and a half. There are so many online resources that people can take advantage of to learn the trade. One of my clients was spending $600 a month on SEO before me with a local company, and he was being robbed blind. Sometimes it pays for the site owner to learn about SEO to ensure they’re getting what they pay for, or so they can do it themselves. As a customer of website, I agree with the (self promotion) point that was made in this blog. If I go to a website for help or a service and the entire website seems to be about the company, I will turn away. I want to know who you are, yes, but then I want to know what you can do for me and why I should choose you with as little words as possible. I want to see that you care about your customers or I will turn away. I hate websites that only focus on themselves. I also agree, SEO is very important. But social media marketing is also becoming increasingly important as well.

  • avatar

    I definitely agree that interaction and communication with potential customers is important. Many old school businesses don’t seem to realize how important social media is to younger and middle-aged clientele, and they make the mistake of ignoring it because they’re not comfortable working in that realm, but that can result in lost sales to competitors who are active on those sites.

  • avatar

    I think one of the point that mattered the most to me from this list is building a relationship with its customers. Doesn’t matter how much present is computer and how much help articles you write, sometimes, you just expect to talk to humans, and even if you don’t expect you, you would like to because having an human contact into brand make it feeling better. I am often unhappy when I am on a blog or on a website and the person just basically put the content and never answer, it feels “snob”.
    The other point I will talk about is self promotion. Basically, the more a website or business self promotes itself, the less I find it more serious and the more I find it related to nasty popup where someone explains you how to win every time at Poker while it isn’t possible.

Ready To Rule The First Page of Google?

Contact us for an exclusive 20-minute assessment & strategy discussion. Fill out the form, and we will get back to you right away!

What Our Clients Have To Say

Luciano Zeppieri
Sharon Tierney
Sheena Owen
Andrea Bodi - Lab Works
Dr. Philip Solomon MD