8 Tools to Maintain an Edge Over Your Competition

8 Tools to Maintain an Edge Over Your Competition

Small businesses and start-ups should seek out ways to improve productivity, time management, organization, and ultimately make day to day tasks easier to manage. This ultimately allows your business to run more smoothly. It can be difficult to manage an office or a brick and mortar company while also maintaining an online presence. In this day and age, every business needs an online presence in order to ultimately succeed and remain competitive.

Thankfully, there are a large number of tools and apps at your disposal that can be used to facilitate online functions and tasks. These tools are convenient and don’t require you spending the better part of your day focusing on them, but rather leave you free to handle other important tasks. With literally thousands of useful apps to choose from, it can be a daunting task finding some that will best fit your needs.

The following 8 tools are typically useful for any small business owner, and best of all, they are free.

1. Google Drive

Google Drive

If you aren't using Google Drive yet, you should get started right away. This business-friendly, easy to use tool is ideal for storing all types of files and documents, and enables you to access them from any mobile device. You can also share documents with other colleagues, employees or team members, as well as edit them without having to be back in the office. Its integration with other Google apps makes it an extremely functional and useful tool.

2. UberConference


UberConference is an online conferencing tool that provides users with an easy way to instantly set up conference calls with anywhere from just a few attendees to potentially thousands. This is an ideal app for all manner of online calls, from speaking with vendors, holding meetings with clients, or providing a training seminar for employees in offices all across the world. Additionally, the remote screen sharing feature makes it especially useful when attempting to share information with others. This feature allows you to show your screen to other attendees on the conference call so that you can easily point out images or review documents with others.

3. TweetDeck


If your business takes advantage of social media platforms such as Facebook and Twitter, then having TweetDeck will give you greater control over your social media management and campaigns. TweetDeck can be used to view multiple Twitter and Facebook accounts all at the same time in an intuitive interface, so that you can quickly post updates or respond to followers without having to flip between different platforms or accounts.

4. Google Analytics


In regards to website performance, there might not be a better tool than Google Analytics. This handy tool will let you know how your website is performing so that you can better figure out how to improve it, gain new visitors, and increase website visibility. Free and easy to use, it’s a great tool for maintaining a strong web presence.

5. Social Mention


Want to know more about how others view your business? Social Mention monitors several different social media platforms for the criteria you enter, such as your business name. When your business name is mentioned on any networks, Social Mention lets you know so that you can see if you are receiving good or bad reviews. It is also a great way to keep track of customer concerns or see which areas of your business need improvement.

6. Evernote


Do you want to organize your notes and images and save them using categories and tags without using a piece of paper? If so, Evernote is an amazing tool that allows you to access important folders and files from your phone, computer, and tablet with ease. This tool saves you from carrying your documents’ file or briefcase everywhere you go. All you have to do is simply install the app on your computer, phone, or tablet, and share and save your documents with other Evernote users conveniently.

7. Dropbox


Dropbox allows you to save your files and folders and repeatedly share and access them with other users and customers who have access to them. In order to reap the benefits of Dropbox, simply create a free account and then you can upgrade it as per your requirement.

8. Keyword Tool


Do you want to know relevant keywords that are most frequently typed by internet users in the Google search box? The Keyword Tool from keywordtool.io is an ideal choice for keyword planners because it has the ability to generate up to 750+ suggestions related to every single keyword. This tool is suitable for online marketers, business owners, or content creators. You can use the suggestion list provided by this tool to customize your services and products to suit the actual requirements of your target customers.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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