7 Most Important Elements of a Successful Brand Identity

elements of brand identity

Did you know that Amazon has the highest brand value in the world? Their value has been estimated to be around $150 billion. They’re followed closely by Apple at $146 billion and Google at $120 billion.

What do these brands have in common?

Consumers love them and are incredibly loyal to them because of the unique brand identities they’ve created.

A strong brand identity can help you gain the trust, attention, and the loyalty of your customers. Today, consumers experience brands in many different ways. If you truly want to build a successful brand, you need to make sure that your target audience recognizes you. Only if you can make their experiences memorable...

In this post, we’ll take a look at some of the most important elements in brand-building. We’ll also share some simple tips that you can use to build a successful brand identity.

1. Consider Your Brand’s Attributes

Consumers identify with a brand strongly if the brand’s attributes are relatable. They need to connect with consumers at a personal and emotional level.

The quality of your products, the nature of support you provide, your organizational culture, and your values will shape your brand’s identity. So make sure you’re able to leverage them to connect with your audience meaningfully -- leaving a lasting impression.

With some research, you can identify what your customers feel strongly about. This way you can make sure your values reflect clearly in your vision and mission statements.

Ensure that your values are clearly articulated in every interaction you have with your target audience. This includes the content on your website, social media accounts, emails, press releases, ads, and even what you communicate at brand events.

This will help you build an identity that instills trust among your audience and makes your brand stand out. Through word-of-mouth, many more people will start to identify with your brand.

2. Create a Logo

Once you’ve identified your brand’s values and attributes, you need to create a logo for your brand. Think of your logo as something that embodies your brand.

Design a logo that reflects your brand’s values and attributes. A logo has the power to be etched in in a person's mind. So, make it unique and memorable with colour and font. You can easily design your own using the free logo maker Tailor Brands.

There are various types of logos you can choose from. Whichever you choose, make sure that it has an emotional appeal that connects with your audience.

Big brands have done this successfully. For example, Apple’s logo depicts the clean design that goes into their products.

apple logo

3. Design a Website with a Great User Experience

A website that has a unique design can help you create a successful brand identity. Your website is where you’ll showcase your products or services to gain the trust of your customers.

A website with a clean design will make people want to visit your site more often. Place your logo strategically on your website to build your brand identity.

People have short attention spans and so a great user experience (UX) can make your website stand out. Easy navigation, checkout, and fast loading speeds provide a great user experience. The clothing company ASOS provides a great user experience on their website.


4. Optimize for Mobile

In 2017, almost 59% of users worldwide used their smartphones to access the internet. If you want to build a successful brand identity, you can’t afford to ignore mobile devices. Your website needs to be optimized for mobile. You can even develop a mobile app to provide an even better experience to consumers.

A mobile app can set your brand apart from your competitors. It also helps to boost credibility and trust among your audiences. A user-friendly app that allows people to browse your products and buy them instantly.

Amazon has a great app which is extremely user-friendly and intuitive. Recently, the company introduced a new feature called the Amazon AR view in their app. This innovative feature enables Amazon to create a powerful brand identity.

5. Create Valuable Content

One of the most crucial factors in building a successful brand identity is the content you use to promote your brand. Great content can help you boost the visibility of your brand. So create unique and engaging content to drive traffic to your site.

The more informative and useful your content is, the more it will help drive traffic to your site. That's why you need to plan a content marketing strategy that will provide you with measurable results.

You can create blog posts, videos, infographics, or social media posts to engage your audience. Be consistent when you're posting and make sure that your content always delivers value.

walmart instagram post


6. Focus on SEO

Simply creating a website, no matter how great it looks, is not enough. If people can’t find you, you can never build a brand identity or a successful e-commerce business.

Search engine optimization (SEO) is what can make sure that your website shows up when people search for something related to your business. Optimizing your website for search engines (especially Google) will help to build your brand identity and further increase your ROI.
Develop a robust SEO strategy based on proper analysis of your competitors, keywords that can drive traffic, and other factors.

7. Be Active on Social Media

Social media plays a huge part in shaping the way consumers perceive brands today. This is more so in North America where social media penetration is 66% compared to the global average of 37%.

60% of shoppers check out product reviews on social media before making purchases in-store. That's why reviews go a long way in building brand identity.

For brands, the stakes are high on social media. So work on a solid social media strategy for your brand. Post content consistently and make sure that your posts are attractive and engaging. Don’t forget to engage with your followers regularly.

virgin Atlantis-Instagram post


Although the above-mentioned elements and tips are crucial in building brand identity, they’re not the only ones to follow. Develop a holistic digital marketing plan that encompasses content marketing, SEO, social media marketing, and even advertising. A powerful digital marketing strategy can help you a build a brand that will have customers keep coming back for more.


Want to improve your brand's online reputation? TechWyse Internet Marketing has the tools and expertise to help you build an authoritative brand online that exponentially grows your lead generation. Learn how! Call TechWyse today at 866.208.3095 or contact us here.


It's a competitive market. Contact us to learn how you can stand out from the crowd.

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