Digital marketing trends and strategies are continually evolving. That’s why staying in the loop is important to optimize your business for success. By keeping track of the latest digital marketing news, you avoid the risk of falling behind competitors and can scale past other big names in today’s competitive market.
Now that 2022 is quickly coming to a close, you might be curious about what the coming year has in store for businesses. If time travel were possible, we are confident that every marketer would fast-forward to the future in search of clues on digital marketing trends. Lucky for you, we have compiled this guide to do just that.
Buckle up because we’re about to take a ride into the future, and check out the top digital marketing trends for 2023.
1. Influencer Marketing Will Continue to Boom
If you often scroll through your phone during your leisure time, like the rest of us, chances are that you found people advertising the latest gadgets or knickknacks via social media—that is exactly what influencer marketing entails.
Simply put, influencer marketing, also known as “user-generated content (UGC),” uses influential people to promote certain products or services to the masses. In this way, it helps brands gain recognition and reach a wider audience.
Influencer marketing is an impactful marketing strategy that will continue making waves in the near and far future. Our time travel machine shows us that the trend is expected to grow by 23.4% and 15.9% in 2023 and 2024.
2. Chatbots Will Become More Sophisticated
A chatbot is more than just software that simulates human conversation and handles simple, day-to-day tasks. Without a doubt, it has become integral to the daily operations of businesses.
Chatbots offer faster internal processes, increase sales, and reduce overhead costs for B2B and B2C businesses, boosting their efficiency and adaptability in a dynamic market. If you thought that chatbots couldn’t possibly get better than that, keep reading ahead.
According to our time machine, chatbots will become more sophisticated tools for businesses everywhere. Take a look at the following top five chatbot trends in 2023:
- Voice-assistants are going mainstream.
- AI-powered chatbots are becoming more intelligent
- Chatbots are facilitating business processes
- Chatbots will automate payments
- Chatbots are equipping enterprises internally
3. Story-Driven Content Visualization
You need to tell an enticing story to engage your audience and keep them hungry for more–that’s where story-driven content visualization comes in. It illustrates a visually interactive form of brand storytelling, one that relies on the help of data. You can get creative and combine text, images, and video to showcase your brand’s story. Creating an immersive narrative helps customers gain a better understanding of your products or services. At the same time, it gives you a chance to foster a strong connection and build trust with them.
Our trusty, dusty time machine shows us that we can expect story-driven content visualization to boost conversions by 36% in 2023 and the following years to come.
4. Personalized Marketing Will Become More Important
Personalized marketing is a strategy that uses data to connect with customers quickly and effectively. Taking advantage of data can benefit businesses in more ways than you can imagine.
It identifies the patterns they need to target potential customers and produces leads throughout the buyer’s journey. In this way, personalized marketing strategies allow businesses to reach more people without wasting money on the wrong marketing methods.
In a nutshell, personalized marketing puts emphasis on connecting the right person with the right solutions. Our time machine shows these personalization trends will be taking the coming year by storm:
- AI-driven personalization
- Privacy-conscious personalization
- Personalized rewards
- More personalized mobile experiences
5. Augmented Reality
Now that we’re living in a digital world, many advanced technologies are constantly pushing the envelope and taking businesses to the next level–augmented reality being one of them.
Augmented reality (AR) gives users an enhanced version of the actual physical world, relying on technology to showcase digital visual elements, sound, or other sensory stimuli. If you work in the tech world, you might have already noticed that it’s becoming a trend among companies offering mobile computing and business applications.
Although our lightning-quick trip to the future is a rocky one, if there’s one thing we know for sure, it’s this: the global virtual and augmented reality (VR and AR) technologies market is expected to reach $142.4 billion by 2023.
6. AI in Marketing
Artificial intelligence, alternatively known as AI, is key to the development and success of tech companies.
Artificial intelligence (AI) is concerned with building smart machines that use deep learning and machine learning to perform tasks requiring human intelligence. Some examples of technology that heavily rely on AI include chatbots, automated checkout systems, and voice technology.
Artificial Intelligence has given many big brands opportunities for advancement, allowing them to perform more quickly and effectively than ever before. Given the fact that it’s becoming a hot topic in today’s global tech market, businesses need to stay up to date on the latest AI trends. By applying them to your AI marketing tactics, you can expect more customer engagement and experience better productivity and efficiency within your company.
With the help of our time machine, we can say that AI will become a $190 billion industry by 2025.
Keep up to date with the latest digital marketing trends in 2023
As we move into the next calendar year, it’s essential to know about the hottest digital marketing trends of tomorrow to stay ahead of the curve and make your brand stand out.
Here is a quick breakdown of all the trend predictions you should keep an eye out for and consider implementing into your digital marketing strategy:
- Influencer marketing has always helped propel businesses forward and will continue driving them to success in 2023.
- Chatbots play a significant role in managing daily operations and are expected to become more refined for businesses to use to their advantage.
- Personalized marketing is another essential trend worth looking into since it relies on the power of data to attract and retain customers.
- Augmented reality is already shaking up the tech world and will only continue creating a huge shift in the digital marketing space within the coming year.
- AI in marketing should not be left ignored as it helps automate operations and bolsters the efficiency of businesses, making operations more productive and effective.
If you want to start off the new year with a new and improved digital marketing plan, don’t hesitate to reach out to TechWyse Internet Marketing.
We are backed by a highly skilled team in Toronto and specialize in a range of services, including strategy and consulting, creative design, traffic building, and more. Contact us and book an appointment today!