Internet marketing is no longer an option -- it's an essential part of buildingĀ your brand and boosting your lead generation. Through social media, you can go a step further by building an audience of devoted followers. Your influence over your followers will grow your brand even more with less effort:
Here some benefits of using digital marketing:
1. Reaches the right audience
There are plenty of tools you can use toĀ engageĀ with aĀ targeted audience that you've identified as ideal for your brand.
2.Ā Increases engagement
Your target audience will want to share your content with friends that have similar interests.
3.Ā High return on investment
If you have an e-commerce site, you can generate online sales with a higher return on investment.
4.Ā Boosts brand reputation
Boosting your brand reputation is key to building awareness. Through digital marketing, you can boost quality content that will show your audience that you're a thought leader.
5.Ā High conversion rate
Digital marketing makesĀ converting customers much easier.
6.Ā Provides opportunities for any business
Digital marketing is great for businesses both big and small! It can also be utilized in almost any industry.
7. Outrank competitors
Although traditional advertising can still be effective in some capacity, it's digital marketing that will definitively position your business ahead of your competition.
8. Measurable results
Traditional marketing has its place, but digital marketing is how you will see measurable results through analytics platforms. This way you can track progress and optimize your sales funnel.
9. Social media
Digital marketing maximizes your social media reach. This can be done by boosting posts and creating ads, but reaching out to (and collaborating with) social media influencers will have the most impact.
Here are the most influential marketers on social media:
Famous quotes by internet marketing influencers:
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Tony Robbins: āIf you want to be successful, find someone who has achieved the results you want and copy what they do and youāll achieve the same results.ā
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Gary Vaynerchuk: āSkills are cheap. Passion is priceless.ā
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Guy Kawasaki - āSimple and to the point is always the best way to get your point across.ā
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Tim Ferriss: āFocus on being productive instead of busy.ā
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Murray Newlands: āBeing motivated costs you nothing, but can get you everything.ā
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John Rampton: āDonāt limit yourself to what youāre doing. Go find new and interesting ways...there are always unique things to do.ā
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Neil Patel: āCreate content that teaches. You canāt give up. You need to be consistently awesome.ā
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Dharmesh Shah: āCreate value before you try to extract it.ā
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Seth Godin: āDonāt find customers for your products, find products for your customers.ā
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Danny Sullivan: āAt this point, I think everyone understands that maps are a great way of presenting information and there are probably opportunities there, and thatās long overdue.ā
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Mari Smith: āYouāre not trying to be everything to everyone.You have your niche, your clearly and ideal customer. Youāre crafting content for them.ā
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Larry Kim: āItās important to leave work at work so you can come back to it everyday refreshed.ā
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Shama Hyder: āEvery mistake, every opportunity, every detour led me here.ā
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Pam Moore: āIf you arenāt using social media, you are creating language barriers with your audiencesā
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Kim Garst: āIf you donāt value your time, neither will others. Stop giving away your time and talents - start charging for it.ā
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Brian Solis: āThe bottom line is that people are seeking answers and direction, not messages or sales pitches.ā
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Jeff Bullas: āKeep it simple and make it easy for people to understand and act with simple design.ā
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Matt Cutts: āThe objective is not to make your links appear natural; the objective is that your links are natural.ā
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Brian D. Evans: āFocus on you, not what others think of you.ā
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Rand Fishkin: āThe content you share with the world needs to offer a distinct benefit, otherwise no one will care.ā
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Amy Porterfield: āLearn from those that are getting results and model whatās already working.ā
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Avinash Kaushik: āThe golden formula for social media success: Entertain me, inform me and provide utility.ā
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Joe Pulizzi: "Your customers don't care about you, your products, or your services. They care about themselves."
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Jay Baer: āYou have to give away information snacks to sell knowledge meals.ā
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Chris Brogan: āThe key is, no matter what story you tell, make your buyer the hero.ā
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Darren Rowse: āSuccess is more about doing the things you know you should do than discovering the secrets you donāt yet know.ā
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Ann Handley: āMake the customer the hero of your story.ā
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Neal Schaffer: āSocial media replaces nothing but compliments everything.ā
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John Hall: āI would hope to inspire in my listeners a feeling of freedom - of speech, thought and political activity.ā
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Lee Odden: āIf you want your content to be great, ask your community to participate.ā
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Michael Stelzner: āEmail is the glue that binds everything together.ā
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Mark Schaefer: āYou need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media.ā
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Brian Clark: āDonāt focus on having a great blog. Focus on producing a blog thatās great for your readers.ā
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Bryan Eisenberg: āOur jobs as marketers are to understand how the customers wants to buy and help them do so.ā
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Sam Hurley: āModern marketing is based on relationships. Always help others unquestionably.ā
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John Jantsch: āBring the best of your Authentic self to every opportunity.ā
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Lilach Bullock: āDo not write BS if you donāt know what to write! Itās as simple as that.ā
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Barry Schwartz: āThe secret of happiness is low expectations.ā
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John Chow: āEveryone has dreams and goals. The only difference between a goal and a dream is a goal is a dream with - ACTION.ā
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Noah Kagan: āTo be in the 1% you have to do what the 99% wonāt.ā
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Mandy McEwen: āDreamers and doers are not two different types of people. All the entrepreneurs are a bit of both.ā
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Ian Cleary: āI believe in sharing everything I know, even with competitors. This keeps me on my toes and coming up with new ideas.ā
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Brian Dean: āSEO isnāt about content creation. Itās about content promotion.ā
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Ann Smarty: āKeyword research is not enough to create high-quality high-ranking content.ā
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Sujan Patel: āThe best way to build a personal brand is to leverage blogging.ā
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Madalyn Sklar: āWhen youāve got your idea, just go for it and tweak it as you go ā¦ I always tell people, just go for it, just do it, just make that leap.ā
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Chris Ducker: āYour personal brand is what people say about you when you are not in the room - remember that. And more importantly, letās discover why!ā
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Adel De Meyer:āEntrepreneur: Step outside your comfort zone to grow and innovate.ā
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Zac Johnson: āThe only way you are going to learn how to do anything and get started, is to actually get started.ā
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Glen Allsopp: āThere is literally no better way to make money online than by starting your own agency. Works in almost every niche.ā
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Wil Reynolds: āMarketers need to focus not on being ranked, but on being thanked.āRobert Rose: āMarketing is telling the world youāre a rock star. Content marketing is showing the world that you are one.ā
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Robert Rose: āMarketing is telling the world youāre a rock star. Content marketing is showing the world that you are one.ā
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Matthew Woodward: "Taking the time to invest in your personal brand this year will really help you to separate yourself from the pack and will benefit you whether you are looking for a new job or launching a new business."
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Cyrus Shepard: āFocus on providing better answers for your audience. Know that Google wants to have āanswersā for its audience not just a lot of information.ā
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Douglas Karr: āNo rules. Try things. Test things.ā
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Heidi Cohen: āAs social media grows and matures, showing a return becomes critical.ā
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Aaron Orendorff: āItās not sexy, but focus on your core competency, which - for nearly all merchants - means creating, selling, and delivering an exceptional product. Everything else youāll ever do flows from that central ingredient.ā
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Shane Barker: āThe goal of social media is to turn customers into your personal evangelist.ā
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Eric Enge: āStudy shows minus relevance or quality issues, links still are very powerful ranking factor.ā
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Kevan Lee: āWill you always get exactly what you want? Maybe not. But, I like to believe that if we strive for something and miss, the leftovers will be better than what we had before- And often exactly - What we need-ā
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Arnie Kuenn: āWe are counting on organic traffic. So create content people are searching for, optimize it, keep creating it and be patient.ā
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Nadav Dakner: "Deliver a concise message in an easy to understand way. People don't have a lot of time and there's an abundance of content to sift through. Make yours unique and to the point."
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Paddy Moogan: āYou can use old linkbait/resources in the future for big link targets.ā
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Kristi Hines: āOne of the bad things that can happen to open minded people is getting mixed up with the wrong crowd.ā
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Mathew Sweezey: āYour customer arenāt in it to be engaged, theyāre looking to be entertained.ā
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Tim Soulo: āThe only way to outdo, to outperform the competition is to offer something unique and something better than they haveā
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Thank you for posting this article, it is useful, great job.
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Thank you for posting this article , the concept was clear and really useful. Great job.
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There is no information on how this list was constructed. How did you define “reach” and “influence”? Which networks were used for total follower count? I’m a well-known digital marketer with a larger real following across major social networks than a number of people on this list, yet I’m not on it.
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Hi Mark
Thanks for letting us know. We will include you in the next update:)
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Hello,
Thanks for sharing! Is these influencers works for Finance business?
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Hey Salu
Thanks very much for including me! Great post š
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Thanks for the comment Matthew!
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Keep up the great work Matt!
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Great tips and trick for making your business online reputation.