Internet marketing is no longer an option -- it's an essential part of building your brand and boosting your lead generation. Through social media, you can go a step further by building an audience of devoted followers. Your influence over your followers will grow your brand even more with less effort:
Here some benefits of using digital marketing:
1. Reaches the right audience
There are plenty of tools you can use to engage with a targeted audience that you've identified as ideal for your brand.
2. Increases engagement
Your target audience will want to share your content with friends that have similar interests.
3. High return on investment
If you have an e-commerce site, you can generate online sales with a higher return on investment.
4. Boosts brand reputation
Boosting your brand reputation is key to building awareness. Through digital marketing, you can boost quality content that will show your audience that you're a thought leader.
5. High conversion rate
Digital marketing makes converting customers much easier.
6. Provides opportunities for any business
Digital marketing is great for businesses both big and small! It can also be utilized in almost any industry.
7. Outrank competitors
Although traditional advertising can still be effective in some capacity, it's digital marketing that will definitively position your business ahead of your competition.
8. Measurable results
Traditional marketing has its place, but digital marketing is how you will see measurable results through analytics platforms. This way you can track progress and optimize your sales funnel.
9. Social media
Digital marketing maximizes your social media reach. This can be done by boosting posts and creating ads, but reaching out to (and collaborating with) social media influencers will have the most impact.
Here are the most influential marketers on social media:
Famous quotes by internet marketing influencers:
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Tony Robbins: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”
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Gary Vaynerchuk: “Skills are cheap. Passion is priceless.”
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Guy Kawasaki - “Simple and to the point is always the best way to get your point across.”
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Tim Ferriss: “Focus on being productive instead of busy.”
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Murray Newlands: “Being motivated costs you nothing, but can get you everything.”
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John Rampton: ”Don’t limit yourself to what you’re doing. Go find new and interesting ways...there are always unique things to do.”
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Neil Patel: “Create content that teaches. You can’t give up. You need to be consistently awesome.”
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Dharmesh Shah: “Create value before you try to extract it.”
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Seth Godin: “Don’t find customers for your products, find products for your customers.”
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Danny Sullivan: “At this point, I think everyone understands that maps are a great way of presenting information and there are probably opportunities there, and that’s long overdue.”
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Mari Smith: “You’re not trying to be everything to everyone.You have your niche, your clearly and ideal customer. You’re crafting content for them.”
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Larry Kim: “It’s important to leave work at work so you can come back to it everyday refreshed.”
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Shama Hyder: “Every mistake, every opportunity, every detour led me here.”
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Pam Moore: “If you aren’t using social media, you are creating language barriers with your audiences”
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Kim Garst: “If you don’t value your time, neither will others. Stop giving away your time and talents - start charging for it.”
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Brian Solis: “The bottom line is that people are seeking answers and direction, not messages or sales pitches.”
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Jeff Bullas: “Keep it simple and make it easy for people to understand and act with simple design.”
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Matt Cutts: “The objective is not to make your links appear natural; the objective is that your links are natural.”
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Brian D. Evans: “Focus on you, not what others think of you.”
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Rand Fishkin: “The content you share with the world needs to offer a distinct benefit, otherwise no one will care.”
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Amy Porterfield: “Learn from those that are getting results and model what’s already working.”
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Avinash Kaushik: “The golden formula for social media success: Entertain me, inform me and provide utility.”
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Joe Pulizzi: "Your customers don't care about you, your products, or your services. They care about themselves."
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Jay Baer: “You have to give away information snacks to sell knowledge meals.”
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Chris Brogan: “The key is, no matter what story you tell, make your buyer the hero.”
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Darren Rowse: “Success is more about doing the things you know you should do than discovering the secrets you don’t yet know.”
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Ann Handley: “Make the customer the hero of your story.”
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Neal Schaffer: “Social media replaces nothing but compliments everything.”
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John Hall: “I would hope to inspire in my listeners a feeling of freedom - of speech, thought and political activity.”
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Lee Odden: “If you want your content to be great, ask your community to participate.”
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Michael Stelzner: “Email is the glue that binds everything together.”
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Mark Schaefer: “You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media.”
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Brian Clark: “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
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Bryan Eisenberg: “Our jobs as marketers are to understand how the customers wants to buy and help them do so.”
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Sam Hurley: “Modern marketing is based on relationships. Always help others unquestionably.”
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John Jantsch: “Bring the best of your Authentic self to every opportunity.”
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Lilach Bullock: “Do not write BS if you don’t know what to write! It’s as simple as that.”
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Barry Schwartz: “The secret of happiness is low expectations.”
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John Chow: “Everyone has dreams and goals. The only difference between a goal and a dream is a goal is a dream with - ACTION.”
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Noah Kagan: “To be in the 1% you have to do what the 99% won’t.”
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Mandy McEwen: “Dreamers and doers are not two different types of people. All the entrepreneurs are a bit of both.”
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Ian Cleary: “I believe in sharing everything I know, even with competitors. This keeps me on my toes and coming up with new ideas.”
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Brian Dean: “SEO isn’t about content creation. It’s about content promotion.”
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Ann Smarty: “Keyword research is not enough to create high-quality high-ranking content.”
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Sujan Patel: “The best way to build a personal brand is to leverage blogging.”
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Madalyn Sklar: “When you’ve got your idea, just go for it and tweak it as you go … I always tell people, just go for it, just do it, just make that leap.”
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Chris Ducker: “Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let’s discover why!”
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Adel De Meyer:”Entrepreneur: Step outside your comfort zone to grow and innovate.”
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Zac Johnson: “The only way you are going to learn how to do anything and get started, is to actually get started.”
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Glen Allsopp: “There is literally no better way to make money online than by starting your own agency. Works in almost every niche.”
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Wil Reynolds: “Marketers need to focus not on being ranked, but on being thanked.”Robert Rose: “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”
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Robert Rose: “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”
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Matthew Woodward: "Taking the time to invest in your personal brand this year will really help you to separate yourself from the pack and will benefit you whether you are looking for a new job or launching a new business."
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Cyrus Shepard: “Focus on providing better answers for your audience. Know that Google wants to have ‘answers’ for its audience not just a lot of information.”
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Douglas Karr: “No rules. Try things. Test things.”
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Heidi Cohen: “As social media grows and matures, showing a return becomes critical.”
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Aaron Orendorff: “It’s not sexy, but focus on your core competency, which - for nearly all merchants - means creating, selling, and delivering an exceptional product. Everything else you’ll ever do flows from that central ingredient.”
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Shane Barker: “The goal of social media is to turn customers into your personal evangelist.”
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Eric Enge: “Study shows minus relevance or quality issues, links still are very powerful ranking factor.”
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Kevan Lee: “Will you always get exactly what you want? Maybe not. But, I like to believe that if we strive for something and miss, the leftovers will be better than what we had before- And often exactly - What we need-”
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Arnie Kuenn: “We are counting on organic traffic. So create content people are searching for, optimize it, keep creating it and be patient.”
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Nadav Dakner: "Deliver a concise message in an easy to understand way. People don't have a lot of time and there's an abundance of content to sift through. Make yours unique and to the point."
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Paddy Moogan: “You can use old linkbait/resources in the future for big link targets.”
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Kristi Hines: “One of the bad things that can happen to open minded people is getting mixed up with the wrong crowd.”
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Mathew Sweezey: “Your customer aren’t in it to be engaged, they’re looking to be entertained.”
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Tim Soulo: “The only way to outdo, to outperform the competition is to offer something unique and something better than they have”
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Thank you for posting this article, it is useful, great job.
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Thank you for posting this article , the concept was clear and really useful. Great job.
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There is no information on how this list was constructed. How did you define “reach” and “influence”? Which networks were used for total follower count? I’m a well-known digital marketer with a larger real following across major social networks than a number of people on this list, yet I’m not on it.
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Hi Mark
Thanks for letting us know. We will include you in the next update:)
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Hello,
Thanks for sharing! Is these influencers works for Finance business?
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Hey Salu
Thanks very much for including me! Great post 🙂
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Thanks for the comment Matthew!
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Keep up the great work Matt!
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Great tips and trick for making your business online reputation.