Whether you are creating Facebook ads, posting stories, or posts for your news feed; you want them to pop and look as awesome as you intended them to be. To achieve this, you need to know the correct dimensions to use.
Those ideal dimensions can change often, making it a bit frustrating to stay on top of them. For example, you take the time to create a nice banner for your Facebook page, and then a few months later it looks off because the new dimensions crop the image.
When you search for the right dimensions, it may be hard to know if you are looking at the newest requirements. It can also be exhausting to search through endless Facebook help pages.
To alleviate those problems, we’ve updated our comprehensive “Facebook Image Sizes and Ad Dimensions Cheat Sheet” for 2021. You don’t have to go searching for the answers every time you need the latest dimension requirements. Photos, GIFs, Video and Story dimensions are all right here.
Why do Facebook image size and Ad dimension matter?
The importance of images has been discussed. However, what about the image sizes and dimensions?
Images on Facebook are different sizes, depending on your profile picture, cover photo, or ad. An image that is too small will get resized to the point of being pixelated and distorted, which will reflect negatively on your brand. As one of the first things a visitor or potential prospect sees, a cover photo of the right size is critical to any business. The size and dimensions of images are important for a few reasons:
- Using the correct size for your Facebook profile can avoid blurry, distorted, and stretched images.
- Your Ads will look better and stand out if you use the proper image size!
- Accurate image sizes improve Ad placement and targeting across multiple platforms.
- Can increase engagement for the events created on Facebook.
Facebook’s 20% Rule
Facebook’s 20% rule is a guideline for the advertisers to limit the amount of text on an ad to no more than 20% of the image. If the text on the image exceeds this, the ad would go inactive or just wouldn’t run.
You can check out our free tool to see if your post meets Facebook’s image policy guidelines: Facebook Image Checker for Promoted Posts.
This rule applies to Instagram Ads as well!
Facebook Image Sizes and Dimensions for 2021.
JPG or PNG files are accepted.
Sizes for Facebook Feed ads
At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels.
Ratio 1.91:1 to 1:1.
Maximum file size of 30 MB.
Maximum video length: 240 minutes
Maximum video file size: 4GB
Sizes for Facebook Right Column Ads
At least 1080 x 1080 pixels.
Minimum size 254 x 133 pixels.
Ratio 1:1. (Available for desktop ads only)
Facebook image sizes for Instant Articles
At least 1080 x 1080 pixels.
Ratio 1.91:1 to 1:1.
Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads
At least 1080 x 1080 pixels.
Ratio 1:1.
Maximum file size of 30 MB.
Image sizes for Facebook Search
At least 1080 x 1080 pixels.
Minimum size 600 x 600 pixels.
Ratio 1.91:1 to 1:1.
Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages
At least 1080 x 1080 pixels.
Ratio 1.91:1 to 1:1.
Maximum file size of 30 MB.
Sizes for Messenger inbox ads
At least 1080 x 1080 pixels.
Ratio 1:1.
Minimum size 254 x 133 pixels.
Maximum file size of 30 MB.
Sizes for Messenger Stories ads
At least 1080 x 1080 pixels.
Ratio 9:16.
Minimum width of 500 pixels.
Audience Network Native Ads
At least 1080 x 1080 pixels.
Ratio 16:9.
Minimum width of 398 x 208 pixels.
Maximum video length: 120 seconds
Maximum video file size: 4GB
Facebook image sizes for profile photos
170 x 170 pixels
Displays at 170 x 170 pixels on desktop.
Displays at 128 x 128 pixels on mobile devices.
Facebook image sizes for cover photos
851 x 315 pixels (recommended)
Displays at 820 x 312 pixels on desktop.
Displays at 640 x 360 pixels on mobile devices.
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB
Useful Tips:
- For the fastest loading times, use the recommended pixel sizes.
- PNG files are best for profile pictures and cover photos with logos or text.
- Once you have uploaded your cover photo, don’t drag to reposition.
Facebook image sizes for posts and timeline photos
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
Avoid pixelation or slow load times by using the recommended sizes.
Facebook automatically resizes and formats your photos when uploaded for the timeline to be 500 pixels wide and fit the 1.91:1 aspect ratio.
Useful Tips:
- Use 1200 x 1200 (1:1 ratio) images if you use 2-10 images for a carousel display.
Facebook image sizes for event cover photos
1200 x 628 pixels (recommended)
Useful Tips:
- This is about a 2:1 ratio.
- You cannot edit the size of your event cover photo after it’s been added to an event.
Facebook image sizes for panorama or 360 photos:
Minimum image size: Facebook says it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
Aspect ratio: 2:1
Useful Tips:
- Facebook will automatically recognize and process these images based on “camera-specific metadata generated by 360-ready devices.”
- JPEGs images can be up to 45 MB or 60 MB for PNGs.
- Facebook recommends using JPEGs for 360-degree photos that are bigger than 30 MB.
Facebook image sizes for Facebook Stories
1080 x 1920 pixels (recommended)
Maximum video length: 120 seconds
Maximum video file size: 4GB
Tips
- The aspect ratio for Facebook Stories is 9:16, which covers the full screen of a smartphone.
- Don’t use an image smaller than 500 pixels in width.
- For Stories with text, it’s best to leave 14% of the top and bottom text-free. (That’s 250 pixels.) This will ensure that if you have important text or a CTA, it won’t be covered by your brand’s profile photo or buttons.
- Image-to-text: 5:1 — If your Facebook Story has text overlay text, keep it less than 20% of the image size to optimize it for the Story’s audience potential.
In this post, we will cover the UP-TO-DATE image sizes and dimensions for Facebook.
Let’s dive in!
Have any suggestions or tips for marketing on Facebook using visual content? Feel free to share in the comments below!
Dave Glud has enjoyed a long career in web development and marketing. He takes pride in keeping up with all the latest technology trends a writes for several online publications. When he’s not busy on the web, he loves to cook and take his dog for long walks along with his wife.
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Thanks for sharing valuable infographics information
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This is awesome! Time saving & very helpful for our guidance. Thanks a lot. Keep sharing.
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Hey guys, last year you reached out to me that you had updated the graphic for 2018. Will you be updating soon for 2019? Would appreciate a heads up. TY
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Hey Louise! It is updated. Thank you
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Thanks for this guide. I was looking for the image sizes!
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I just had similar problems, thank you for the explanation
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Hi- I love the infographic but is anyone else having trouble printing the PDF? No matter how I size it, it’s just not printer friendly- the scale seems to be off. Any suggestions are appreciated. Thank you!
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Do you know the size of the images when you list the services?
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Really wonderful post, May I ask which tool are u using for the infographic, expecially to make a facebook post stylized?
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[…] graphic designers and marketers may not be aware of these improvements. Because of this, TechWyse has made a detailed infographic to give you the 411 on Facebook’s […]
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Perfect Dimensions and Pixels . Now its has become very easy to set my favourite picture in cover or profile without cropping them.
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I’m trying to put images on the ‘services’ part of the page. They seem to be square – at least this is how they look on mobile and desktop, but on tablet (iPad) they display as a rectangle and look terrible. Are the squares centred versions of a rectangle? It seems strange that desktop and mobile show the same thing, but tablet something entirely different …
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Your site is very helpfully and good keep work. god bless you. thanks a lot.
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It helped me alot,
Thanks for sharing.
Keep it up.
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Great information share in this post
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Awesome article! Just to be sure I’m doing this correctly… Resolution: 1920 x 1080 and not 3840 x 2160 (despite video being shot at that higher resolution)?
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[…] joten perässä pysymistä on. Ei hätää, tästä oppaasta löydät vastaukset mitkä kuvakoot (facebook image sizes) ovat Facebookissa […]
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[…] a look at the infographic below from TechWyse to get a complete picture of all the recommended image dimensions for […]
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Excellent info-graphic. I like the design of the info-graphic. Great and worthy tips. Thanks a lot.
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I might be wrong, but I think that Facebook removed the Apps section on the right (with the thumbnails). They keep changing it, right? haha
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HI , i use facebook ads on New Feeds and Right Column , im selling t shirt , which size i should use ? Tks and best regards !
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[…] optimize your campaign images on the Facebook platform, take a look at the infographic below from TechWyse that shows all the recommended image sizes for […]
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[…] This Infographic was originally published by techvyse. […]
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I’m confused. So the shared image has a max width of 504 pixels, but the recommended upload width is 1200 pixels? Why for?
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Hi Ryan, the shared image is displayed on Facebook with a max width of 504 px. 1200 pixels is the recommended upload size. Hope that clears your doubt 🙂
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Thanks a lot for this sheet – helped me a great deal today 🙂
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You’re more than welcome Birgit. It’s why we designed this sheet 🙂
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This is created from illustrator? The maximum size for Facebook is the readable size or the size of visibility ?
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We’ve listed the dimensions that you should use for the images you post on your timeline, page and for your ads.
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Not finding the PDF after sharing on Twitter. Of course, I just set up my Pro31Marketing Twitter account today, so perhaps that doesn’t count? I’ll be glad to share it on my Facebook page.
Please advise,
Susan
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Hi Susan,
Strange! I am able to see the PDF when I share. Could you try again?
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God bless you!! Thanks for this helpful pdf
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You’re very welcome 🙂
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Thanks…This is very handy!
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It helped me a lot, thanks for your effort.
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Great article. Thank you for this one! It’s very helpful and nicely explained.
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Thanks for the explanation..
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That is a good example of link baiting, a useful cheatsheet btw. Thanks for investing the time and effort.
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This is of great help for me and doing it myself but if I would hire a designer, I would expect him/her to know this
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It is observed that more than 95% of Facebook Pages cover photos are made only for desktops. Very few Pages take into account how it will look in mobiles.
Click here to see size and dimensions for Facebook page cover photo for both desktop and mobile view
http://dmzilla.com/2014/06/06/facebook-page-cover-photo-size-and-dimensions-for-desktop-and-mobile-view/
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Thank you very much!
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Thanks a lot.
This is awesome! Time saving & very helpful for our guidance.
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Awesome!!!!!!!!!!!!!! Thanks for a great reasource! any tips for iphones so the image isnt cropped?
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@Alex Davies:
Yes I too agree this is very helpful.
FB cover photos are 851 pixels wide and 315 pixels height. If you upload an image that’s smaller than these dimensions, it will get pixelated. To get the fastest load times for your Page, upload an sRGB JPG file that’s less than 100 kilobytes and for images with your logo or text-based content, you may get a higher quality result by using a PNG file.
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Thanks for this! Super helpful! I use photoshop and I use the correct size for my cover photos with a dpi of 72, but my pictures are a little pixelated sometimes. Do you know how to fix this?
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Really helpful, bookmarked it. Make more! I love the little guy, whoever made this is very talented
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This just goes to show that Facebook hates us! How many different versions of graphics do we now have to make.
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Re mobile dimensions: one thing I noticed is that the iPhone Facebook app crops the cover photo, showing only the middle part. This is probably worth reflecting in the cheat sheet.
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Do you have mobile dimensions?
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@Matt A, Mobile dimensions will vary depending on the type of operating system you’re using. Nonetheless, image sizes scale from desktop to mobile and vice versa, so I don’t believe you need to worry about mobile Facebook dimensions just yet. As long as images are optimized for the page they should convert properly on mobile devices.
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Fantastic! Thank you so much for sharing this!
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Thanks for sharing the infographic Andre.
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Thank you very much, awesome infographic! Embed it on our blog: http://fashionandre.pl/facebook-cheat-sheet/ 🙂
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Thanks Christy for sharing and also thank you Rajesh. This is very useful for me because, like Diamond, I’m horrible at sizing my pictures and this cheatsheet will definitely help me and others like me.
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Curious what the difference is between the two versions of “Facebook Shared Video”. Is that an “actual” facebook video for the first one, and a youtube link for the second one? Would love to know how to be sure to get the larger preview….
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@DB
The first “Facebook Shared Video is the size when you upload an “actual” Facebook video. The second one is the size of the video when someone clicks the share button found directly under an “actual” Facebook video. None of the video sizes references any external sites such as YouTube. All the sizes reference strictly Facebook dimensions. I hope that answers your question DB!
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This is helpful for me for the simple fact that I am terrible at doing this on my lonesome. I’m happy you used a list of steps, because no doubt I will be going back and forth from this page for reference.
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Thanks for sharing. A very useful one for the ones who wanted the Facebook image to be pixel perfect.
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We’re glad you’ve find it useful Beniston!
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I am so happy that you have created this! I have such a hard time managing my pages because I can’t afford to pay a graphic designer and I am never able to correctly size my images. I am going to repost this on Facebook to my professional network.
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Fantastic piece of information, thank you Rajesh 🙂
I will be sharing this with many people, thanks for the embed code 🙂
Jacs
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Awesome, please do share Jacs!
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34-24-36. Put those measurements on your page and all young guys will click on it! I know I would. All jokes aside this is certainly the most detailed image sizer for Facebook I’ve ever seen.
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@Ramkrishnan @88redforest, I am very happy to know that this was very useful for you guys.
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This is a very useful reference sheet and I’m sure many other people will enjoy this and use it to their fullest advantage. Thanks for sharing it!
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This is super helpful for design team, planning with client and brain storming. Good work here techwyse. Why are you redirecting your link that is in your facebook post over to the Blog URL… tracking purposes etc ? Just curious. Thanks again.
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@Jeff,
Facebook image sizes don’t accommodate our infographic’s dimensions; therefore, we link it to Facebook from the blog. We do the same with all of our blog content!
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Wow! This is a very informative article. I was looking for something like this before, Haha, and finally I found it. It was quite hard to adjust your pictures in facebook without knowing the right dimensions. Thanks for this wonderful tip!
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Great tool… defnitely helpful..Thanks christy