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The Complete Facebook Image Sizes and Ad Dimensions Cheatsheet (2019)

Infographics March 11th, 2019

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Facebook Image and Ad sizes

Let’s get things straight! Marketing strategies have transformed. Nearly all of the money invested in your social media campaigns go towards advertising on Facebook. It makes sense; with over 1.6 billion users and nearly 95% of businesses worldwide using Facebook.

Facebook used to be made up of status updates in text and occasional images of quotes and memes in your stream. However, things changed. Those random images have become a dominant force on Facebook. With recent algorithm updates, visual content stands a sky ahead of the text content in the largest social media platform.

‘A picture is worth a thousand words.’

Facebook has ensured that visual content will be more useful for marketers to communicate with their audience effectively. This includes photos, GIFs, and videos. Effectively using visual content can give amazing results to your social media marketing efforts.

Also on TechWyse:

Facebook Acquisitions – The Complete List (2019) [INFOGRAPHIC]

Email Outreach for Link Building: The Definitive Guide

Why do Image size and Ad dimension matter?

We have discussed the importance of images. But what about image sizes and dimensions? Why do you have to spend your browsing time into perfecting the image sizes across Facebook?

The size of images on Facebook varies from your profile picture to the cover photo and the ones used in Facebook Ads. A Facebook page with a distorted image will reflect poorly on your brand. The right size for your cover photo is one of the most critical elements for a business as its the first thing the visitor or your potential prospect sees. Here are a few reasons why Image sizes and dimensions matter.

  • The right Image size means you avoid blurry, distorted and stretched images for your Facebook profile.
  • Having the correct image size will help your Ads to look good and stand out!
  • Accurate image size improves Ad placement and targeting across multiple platforms.
  • Increase more engagement for the events created in Facebook

Let’s get to the basics of Image sizes.

Image size for Facebook pages

Cover photo: 820 x 312 px
Profile Photo: 320 x 320 px ( Displayed as 160 x 160 px )
Facebook Photo: 504 px max-width and Recommended size of 1200 x 628 px.
Facebook Video: Minimum width 600pixels, Aspect ratio supported:4:3

Post Ad dimensions

Page post on a desktop news feed: 1200 x 628 px, Image aspect ratio of 1.91:1
Sponsored Ad thumbnail in the right column: 254 x 133 px
Sponsored Ad / Offer on mobile news feed: 1,200 pixels wide, displays as 470 x 470 pixels
News Feed Image Posts on mobile: Up to 626 x 840 pixels

Page post event / Page post like Ad

Desktop: 1,200 x 444 pixels, Image Aspect ratio of 2.7:1
Sidebar: 254 x 94 pixels
Mobile: 560 x 208 pixels

Page Post Video

Desktop: 1080 px, Minimum resolution of 600 x 315 pixels
Sidebar: 254 x 143 px
Mobile: 560 x 315 px

Event Responses

Desktop: Recommended image width of 1920 x 1080 px
Sidebar: 254 x 94 px
Mobile: 560 x 208 px

Mobile App Ad

Desktop: Recommended image upload size of 1200 x 628 px
Sidebar: 560 x 293 px

Keeping up with image sizes and formats on Facebook can be a daunting task. In this post, we will cover the UP-TO-DATE image sizes and dimensions for Facebook.

Let’s dive in!

Facebook image sizes and dimensions cheatsheet

 

The most recent updates include the addition of live videos and stories, along with the changes in the image dimensions and aspect ratios of various ads. We have also added a couple of tips that might come in handy while promoting your business on Facebook.

Have any suggestions or tips for marketing on Facebook using visual content? Feel free to share in the comments below!

Post By Adi Suja (10 Posts)

Adi is a round the clock experimenter, he loves to blog, reverse engineer websites, and to be proven wrong. The last one was a lie.

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Adi is a round the clock experimenter, he loves to blog, reverse engineer websites, and to be proven wrong. The last one was a lie.
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The Complete Facebook Image Sizes and Ad Dimensions Cheatsheet (2019)

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