Getting the right image size and dimension for your Facebook campaign sounds tough? Let’s start from the basic to the cheat sheet you need to master for your next campaign!
Facebook used to be all about status updates in text, random images of quotes, and memes in the feed. Now, those random images have become a dominant force on Facebook. With recent algorithm updates, visual content stands a sky ahead of the text content in the largest social media platform.
Facebook has ensured that visual content will be more useful for marketers to communicate with their audience effectively. This includes photos, GIFs, and videos. Effectively using visual content can give amazing results to your social media marketing efforts.
If you’re thinking about using Facebook for paid campaigns, you should consider getting a Facebook account which allows you to set up your first ad campaign which is beneficial especially if you’re a beginner.
Also on TechWyse:
Facebook Acquisitions – The Complete List [ INFOGRAPHIC ]
The Ultimate Cheat Sheet for LinkedIn Ad Types [ INFOGRAPHIC ]
We have discussed the importance of images. But what about image sizes and dimensions? Why do you have to spend your browsing time into perfecting the image sizes across Facebook?
The size of images on Facebook varies from your profile picture to the cover photo and the ones used in Facebook Ads. A Facebook page with a distorted image will reflect poorly on your brand. The right size for your cover photo is one of the most critical elements for a business as its the first thing the visitor or your potential prospect sees. Here are a few reasons why Image sizes and dimensions matter.
Facebook’s 20% rule is a guideline for the advertisers to limit the image text to not more than 20% text. If the text in the image exceeds this, the ad would go inactive or just wouldn’t run!
Fast-forward now, Images with more than 20% text won’t get simply rejected. Still, there would a limit on the possible reach to the audience depending on the rating from Facebook’s text overlay tool.
You can check our free tool to see if your post meets Facebook’s image policy guidelines: Facebook Image Checker for Promoted Posts
The same rule applies to Instagram Ads as well!
Let’s get to the basics of Facebook Image sizes and dimensions for 2020.
Cover photo: 820 x 312 px
Profile Photo: 320 x 320 px ( Displayed as 160 x 160 px )
Facebook Photo: 504 px max-width and Recommended size of 1200 x 628 px.
Facebook Video: Minimum width 600pixels, Aspect ratio supported:4:3
Page post on a desktop news feed: 1200 x 628 px, Image aspect ratio of 1.91:1
Sponsored Ad thumbnail in the right column: 254 x 133 px
Sponsored Ad / Offer on mobile news feed: 1,200 pixels wide, displays as 470 x 470 pixels
News Feed Image Posts on mobile: Up to 626 x 840 pixels
Desktop: 1,200 x 444 pixels, Image Aspect ratio of 2.7:1
Sidebar: 254 x 94 pixels
Mobile: 560 x 208 pixels
Desktop: 1080 px, Minimum resolution of 600 x 315 pixels
Sidebar: 254 x 143 px
Mobile: 560 x 315 px
Desktop: Recommended image width of 1920 x 1080 px
Sidebar: 254 x 94 px
Mobile: 560 x 208 px
Desktop: Recommended image upload size of 1200 x 628 px
Sidebar: 560 x 293 px
Keeping up with image sizes and formats on Facebook can be a daunting task. In this post, we will cover the UP-TO-DATE image sizes and dimensions for Facebook.
Let’s dive in!
The most recent updates include the addition of live videos and stories, along with the changes in the image dimensions and aspect ratios of various ads. We have also added a couple of tips that might come in handy while promoting your business on Facebook with new features like Facebook Shops.
Have any suggestions or tips for marketing on Facebook using visual content? Feel free to share in the comments below!
Adi is a round the clock experimenter, he loves to blog, reverse engineer websites, and to be proven wrong. The last one was a lie.
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Hey guys, last year you reached out to me that you had updated the graphic for 2018. Will you be updating soon for 2019? Would appreciate a heads up. TY
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Hey Louise! It is updated. Thank you
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Thanks for this guide. I was looking for the image sizes!
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Hi- I love the infographic but is anyone else having trouble printing the PDF? No matter how I size it, it’s just not printer friendly- the scale seems to be off. Any suggestions are appreciated. Thank you!
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Do you know the size of the images when you list the services?
on
Really wonderful post, May I ask which tool are u using for the infographic, expecially to make a facebook post stylized?
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[…] graphic designers and marketers may not be aware of these improvements. Because of this, TechWyse has made a detailed infographic to give you the 411 on Facebook’s […]
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Perfect Dimensions and Pixels . Now its has become very easy to set my favourite picture in cover or profile without cropping them.
on
I’m trying to put images on the ‘services’ part of the page. They seem to be square – at least this is how they look on mobile and desktop, but on tablet (iPad) they display as a rectangle and look terrible. Are the squares centred versions of a rectangle? It seems strange that desktop and mobile show the same thing, but tablet something entirely different …
on
Your site is very helpfully and good keep work. god bless you. thanks a lot.
on
It helped me alot,
Thanks for sharing.
Keep it up.
on
Great information share in this post
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Awesome article! Just to be sure I’m doing this correctly… Resolution: 1920 x 1080 and not 3840 x 2160 (despite video being shot at that higher resolution)?
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[…] a look at the infographic below from TechWyse to get a complete picture of all the recommended image dimensions for […]
on
Excellent info-graphic. I like the design of the info-graphic. Great and worthy tips. Thanks a lot.
on
I might be wrong, but I think that Facebook removed the Apps section on the right (with the thumbnails). They keep changing it, right? haha
on
HI , i use facebook ads on New Feeds and Right Column , im selling t shirt , which size i should use ? Tks and best regards !
on
[…] optimize your campaign images on the Facebook platform, take a look at the infographic below from TechWyse that shows all the recommended image sizes for […]
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[…] This Infographic was originally published by techvyse. […]
on
I’m confused. So the shared image has a max width of 504 pixels, but the recommended upload width is 1200 pixels? Why for?
on
Hi Ryan, the shared image is displayed on Facebook with a max width of 504 px. 1200 pixels is the recommended upload size. Hope that clears your doubt 🙂
on
Thanks a lot for this sheet – helped me a great deal today 🙂
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You’re more than welcome Birgit. It’s why we designed this sheet 🙂
on
This is created from illustrator? The maximum size for Facebook is the readable size or the size of visibility ?
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We’ve listed the dimensions that you should use for the images you post on your timeline, page and for your ads.
on
Not finding the PDF after sharing on Twitter. Of course, I just set up my Pro31Marketing Twitter account today, so perhaps that doesn’t count? I’ll be glad to share it on my Facebook page.
Please advise,
Susan
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Hi Susan,
Strange! I am able to see the PDF when I share. Could you try again?
on
God bless you!! Thanks for this helpful pdf
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You’re very welcome 🙂
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Thanks…This is very handy!
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It helped me a lot, thanks for your effort.
on
Great article. Thank you for this one! It’s very helpful and nicely explained.
on
Thanks for the explanation..
on
That is a good example of link baiting, a useful cheatsheet btw. Thanks for investing the time and effort.
on
This is of great help for me and doing it myself but if I would hire a designer, I would expect him/her to know this
on
It is observed that more than 95% of Facebook Pages cover photos are made only for desktops. Very few Pages take into account how it will look in mobiles.
Click here to see size and dimensions for Facebook page cover photo for both desktop and mobile view
http://dmzilla.com/2014/06/06/facebook-page-cover-photo-size-and-dimensions-for-desktop-and-mobile-view/
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Thank you very much!
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Thanks a lot.
This is awesome! Time saving & very helpful for our guidance.
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Awesome!!!!!!!!!!!!!! Thanks for a great reasource! any tips for iphones so the image isnt cropped?
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@Alex Davies:
Yes I too agree this is very helpful.
FB cover photos are 851 pixels wide and 315 pixels height. If you upload an image that’s smaller than these dimensions, it will get pixelated. To get the fastest load times for your Page, upload an sRGB JPG file that’s less than 100 kilobytes and for images with your logo or text-based content, you may get a higher quality result by using a PNG file.
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Thanks for this! Super helpful! I use photoshop and I use the correct size for my cover photos with a dpi of 72, but my pictures are a little pixelated sometimes. Do you know how to fix this?
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Really helpful, bookmarked it. Make more! I love the little guy, whoever made this is very talented
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This just goes to show that Facebook hates us! How many different versions of graphics do we now have to make.
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Re mobile dimensions: one thing I noticed is that the iPhone Facebook app crops the cover photo, showing only the middle part. This is probably worth reflecting in the cheat sheet.
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Do you have mobile dimensions?
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@Matt A, Mobile dimensions will vary depending on the type of operating system you’re using. Nonetheless, image sizes scale from desktop to mobile and vice versa, so I don’t believe you need to worry about mobile Facebook dimensions just yet. As long as images are optimized for the page they should convert properly on mobile devices.
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Fantastic! Thank you so much for sharing this!
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Thanks for sharing the infographic Andre.
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Thank you very much, awesome infographic! Embed it on our blog: http://fashionandre.pl/facebook-cheat-sheet/ 🙂
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Thanks Christy for sharing and also thank you Rajesh. This is very useful for me because, like Diamond, I’m horrible at sizing my pictures and this cheatsheet will definitely help me and others like me.
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Curious what the difference is between the two versions of “Facebook Shared Video”. Is that an “actual” facebook video for the first one, and a youtube link for the second one? Would love to know how to be sure to get the larger preview….
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@DB
The first “Facebook Shared Video is the size when you upload an “actual” Facebook video. The second one is the size of the video when someone clicks the share button found directly under an “actual” Facebook video. None of the video sizes references any external sites such as YouTube. All the sizes reference strictly Facebook dimensions. I hope that answers your question DB!
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This is helpful for me for the simple fact that I am terrible at doing this on my lonesome. I’m happy you used a list of steps, because no doubt I will be going back and forth from this page for reference.
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Thanks for sharing. A very useful one for the ones who wanted the Facebook image to be pixel perfect.
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We’re glad you’ve find it useful Beniston!
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I am so happy that you have created this! I have such a hard time managing my pages because I can’t afford to pay a graphic designer and I am never able to correctly size my images. I am going to repost this on Facebook to my professional network.
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Fantastic piece of information, thank you Rajesh 🙂
I will be sharing this with many people, thanks for the embed code 🙂
Jacs
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Awesome, please do share Jacs!
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34-24-36. Put those measurements on your page and all young guys will click on it! I know I would. All jokes aside this is certainly the most detailed image sizer for Facebook I’ve ever seen.
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@Ramkrishnan @88redforest, I am very happy to know that this was very useful for you guys.
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This is a very useful reference sheet and I’m sure many other people will enjoy this and use it to their fullest advantage. Thanks for sharing it!
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This is super helpful for design team, planning with client and brain storming. Good work here techwyse. Why are you redirecting your link that is in your facebook post over to the Blog URL… tracking purposes etc ? Just curious. Thanks again.
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@Jeff,
Facebook image sizes don’t accommodate our infographic’s dimensions; therefore, we link it to Facebook from the blog. We do the same with all of our blog content!
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Wow! This is a very informative article. I was looking for something like this before, Haha, and finally I found it. It was quite hard to adjust your pictures in facebook without knowing the right dimensions. Thanks for this wonderful tip!
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Great tool… defnitely helpful..Thanks christy