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The Complete Facebook Image Sizes and Ad Dimensions Cheatsheet (2021)

Infographics March 11th, 2019


Facebook Image and Ad sizes

Getting the right image size and dimension for your Facebook campaign sounds tough? Let’s start from the basic to the cheat sheet you need to master for your next campaign!

Facebook used to be all about status updates in text, random images of quotes, and memes in the feed. Now, those random images have become a dominant force on Facebook. With recent algorithm updates, visual content stands a sky ahead of the text content in the largest social media platform.

Facebook has ensured that visual content will be more useful for marketers to communicate with their audience effectively. This includes photos, GIFs, and videos. Effectively using visual content can give amazing results to your social media marketing efforts.

If you’re thinking about using Facebook for paid campaigns, you should consider getting a Facebook account which allows you to set up your first ad campaign which is beneficial especially if you’re a beginner.

Also on TechWyse:

Facebook Acquisitions – The Complete List  [ INFOGRAPHIC ]

The Ultimate Cheat Sheet for LinkedIn Ad Types [ INFOGRAPHIC ]

Why do Facebook Image size and Ad dimension matter?

We have discussed the importance of images. But what about image sizes and dimensions? Why do you have to spend your browsing time into perfecting the image sizes across Facebook?

The size of images on Facebook varies from your profile picture to the cover photo and the ones used in Facebook Ads. A Facebook page with a distorted image will reflect poorly on your brand. The right size for your cover photo is one of the most critical elements for a business as its the first thing the visitor or your potential prospect sees. Here are a few reasons why Image sizes and dimensions matter.

  • The right Image size means you avoid blurry, distorted and stretched images for your Facebook profile.
  • Having the correct image size will help your Ads to look good and stand out!
  • Accurate image size improves Ad placement and targeting across multiple platforms.
  • Increase more engagement for the events created in Facebook

Facebook’s 20% Rule

Facebook’s 20% rule is a guideline for the advertisers to limit the image text to not more than 20% text. If the text in the image exceeds this, the ad would go inactive or just wouldn’t run!

Fast-forward now, Images with more than 20% text won’t get simply rejected. Still, there would a limit on the possible reach to the audience depending on the rating from Facebook’s text overlay tool.

You can check our free tool to see if your post meets Facebook’s image policy guidelines: Facebook Image Checker for Promoted Posts

The same rule applies to Instagram Ads as well!

Let’s get to the basics of Facebook Image sizes and dimensions for 2020.

Image size for Facebook pages

Cover photo: 820 x 312 px
Profile Photo: 320 x 320 px ( Displayed as 160 x 160 px )
Facebook Photo: 504 px max-width and Recommended size of 1200 x 628 px.
Facebook Video: Minimum width 600pixels, Aspect ratio supported:4:3

Post Ad dimensions

Page post on a desktop news feed: 1200 x 628 px, Image aspect ratio of 1.91:1
Sponsored Ad thumbnail in the right column: 254 x 133 px
Sponsored Ad / Offer on mobile news feed: 1,200 pixels wide, displays as 470 x 470 pixels
News Feed Image Posts on mobile: Up to 626 x 840 pixels

Page post event / Page post like Ad

Desktop: 1,200 x 444 pixels, Image Aspect ratio of 2.7:1
Sidebar: 254 x 94 pixels
Mobile: 560 x 208 pixels

Page Post Video

Desktop: 1080 px, Minimum resolution of 600 x 315 pixels
Sidebar: 254 x 143 px
Mobile: 560 x 315 px

Event Responses

Desktop: Recommended image width of 1920 x 1080 px
Sidebar: 254 x 94 px
Mobile: 560 x 208 px

Mobile App Ad

Desktop: Recommended image upload size of 1200 x 628 px
Sidebar: 560 x 293 px

Keeping up with image sizes and formats on Facebook can be a daunting task. In this post, we will cover the UP-TO-DATE image sizes and dimensions for Facebook.

Let’s dive in!

Facebook image sizes and dimensions cheatsheet


The most recent updates include the addition of live videos and stories, along with the changes in the image dimensions and aspect ratios of various ads. We have also added a couple of tips that might come in handy while promoting your business on Facebook with new features like Facebook Shops.

Have any suggestions or tips for marketing on Facebook using visual content? Feel free to share in the comments below!


Post By Adi Suja (10 Posts)

Adi is a round the clock experimenter, he loves to blog, reverse engineer websites, and to be proven wrong. The last one was a lie.


Adi is a round the clock experimenter, he loves to blog, reverse engineer websites, and to be proven wrong. The last one was a lie.
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The Complete Facebook Image Sizes and Ad Dimensions Cheatsheet (2021)

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