Using HeyOrca to Activate the Brand Halo Effect
The Brand Halo Effect, as I explained during my session, is the idea that when someone has a great experience with one part of your brand, they tend to view the rest of your brand more positively. And while the concept is rooted in psychology, HeyOrca helps bring it to life on social media.
Think about it: when you consistently show up with thoughtful, well-timed, engaging content, you're not just "posting"…you're building trust. And with HeyOrca, you’re able to do this with less stress, more collaboration, and more time to focus on strategy over scrambling.
Instead of rushing to post a last-minute update, I can map out campaigns that connect and inspire. That’s how we shift from just managing content to building a Brand Halo.
Source: StartWell
Podcast Content: Scheduled and Repurposed with HeyOrca
A big part of my talk focused on how podcasts can build authority and spark community. But here’s the thing: great ideas die without great systems. I use HeyOrca to schedule, clip, and share podcast content across all social channels.
At TechWyse, we’ve supported podcast launches like UnPHILtered (a facial plastic surgery show) and The Mortgage Den (financial insights), and of course, our own GetWyse Podcast. These long-form formats become goldmines for content, easily repurposed into short videos, quotes, or behind-the-scenes peeks using HeyOrca’s visual content calendar and approval features.
When you can visualize what’s coming, align your whole team, and plan ahead with purpose, your podcast isn’t just content—it becomes a halo generator.
Video Creation and Planning Made Simpler with HeyOrca
Video storytelling is another Brand Halo powerhouse. A great video evokes emotion, personality, and trust—but only if you share it at the right time, on the right channel, with the right message.
For clients like Popular Book Company, we use HeyOrca to plan and schedule short-form videos and Reels that bring their educational workbooks to life in a fun, relatable way. Because everything is mapped out in advance and visible to our team, we never miss a moment to connect.
One example I shared during the session was the viral Stanley Tumbler story, where the brand leaned into a real customer’s TikTok, showing their product surviving a car fire.
That kind of storytelling? It works because it was shared at the right time. You don’t need a Hollywood budget—just the right tool and some heart.
Influencer Marketing with HeyOrca: Scheduling Social Proof
Influencer content and ambassador stories also build Brand Halos—especially when it’s authentic, not forced. Whether it’s micro-influencers at a restaurant tasting or a happy customer posting a shout-out, HeyOrca helps us share this UGC (user-generated content) so it gets the spotlight it deserves.
In one campaign, we partnered with Toronto foodies to promote Bouffe by Adjey. Using HeyOrca, we organized every post, from their RSVP hype to post-dinner reactions, ensuring consistent brand storytelling across platforms. And that’s where the halo effect starts to spread—through genuine, scheduled moments of advocacy.
Source: StartWell
How You Can Use HeyOrca to Build Your Brand Halo
At the end of my talk, I shared a few actionable takeaways anyone can start applying, especially if you’re using HeyOrca:
1. Turn Experts into Hosts (and Plan Their Content)
Get your team talking—on podcasts, in video, or short-form tips. Use HeyOrca to schedule and repurpose those moments into weekly touchpoints with your audience.
2. Recruit Ambassadors and Plan for UGC
Encourage customer stories and testimonials, then schedule them in HeyOrca like any other campaign. Don’t let good content disappear after 24 hours—give it a second life.
3. Let Your Team Share the Story
Behind-the-scenes content is often the most relatable. Whether it’s employee takeovers or team culture videos, empower your team to post and use HeyOrca to keep it all on brand and on time.
In Summary HeyOrca Isn't Just a Scheduler-It's a Community Builder
The HeyOrca Summit reminded me that we, as social media managers, are at the forefront of brand storytelling. The tools we use shape how well we tell those stories—and for me, HeyOrca is central to everything from strategy to execution.
If you missed the session or want to chat more about using HeyOrca to fuel your Brand Halo, feel free to reach out. Let’s build something magnetic.
To learn more about our digital marketing services, call 866-208-3095 or contact us here.
