The use of social media has become a great marketing tactic for many companies. Social media allows them to share news with their fans or followers in real time and connect with their customers on a daily basis. It also allows companies to get to know more about their customers and humanize their own brand.
While social media has plenty of perks, it also comes with a few dangers. The ability to share whatever you want at any time can put your company into a social media nightmare. Plenty of companies have found themselves in the spotlight because of something that went wrong on social media.
This is why it’s extremely important that you check your social media actions before you post, share, like, pin or tweet something. The following are a few things to double check on social media before your company falls into a social media nightmare.
Check for spelling and grammar.
If you’re going to post something on social media, it’s important that you check for spelling and grammar. If you use a third-party platform to post, such as Hootsuite or Sprout Social, the built-in spell checkers should alert you if there’s a mistake. If you post directly from the social site, you may want to first write your post in a word processor and have it check for spelling or grammatical mistakes. Catching these before you post will alleviate you making any embarrassing mistakes. Plus, taking the extra step to ensure your post is accurate proves that you put quality above all else.
Check for accuracy.
The last thing you want to do is post something on social media that is completely false. This is why it’s extremely important that you do your research to determine if the information you’re about to share is relevant. Don’t just assume that because someone else posted it that it’s true—far too many false articles and even memes are created and passed around the social sites. Take a few moments of your own to determine if what you’re about to post, share or retweet is accurate.
Check for relevance.
After your company has been using social media for a while, you have a certain tone and a certain way you go about your social sites. Some companies use social media to share everything in their industry while others only use it to share information on their own company. Once you’ve found your own social niche, it’s important that you stick to it. Don’t post anything to social media that isn’t relevant to your business or customers.
Check for risk.
There are certain things that should never be said on social media, and it’s important that you always double check your posts to ensure that they’re appropriate. Refrain from using obscenities and never use social media to bash anyone else. Remember that what you post on social media will stay there forever. Even if you delete the post, someone has already taken a snapshot of it and allowing it to go viral. It’s always best to use your judgement and determine if something is inappropriate. If you think it is inappropriate or can be misconstrued as inappropriate, it’s best not to post it.