Checking Before Clicking, Sharing, Liking, Pinning or Tweeting Can Save Your Brand’s Reputation

Checking Before Clicking, Sharing, Liking, Pinning or Tweeting Can Save Your Brand’s Reputation

The use of social media has become a great marketing tactic for many companies. Social media allows them to share news with their fans or followers in real time and connect with their customers on a daily basis. It also allows companies to get to know more about their customers and humanize their own brand.

Checking Before Clicking, Sharing, Liking, Pinning or Tweeting Can Save Your Brand’s Reputation

While social media has plenty of perks, it also comes with a few dangers. The ability to share whatever you want at any time can put your company into a social media nightmare. Plenty of companies have found themselves in the spotlight because of something that went wrong on social media.

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This is why it’s extremely important that you check your social media actions before you post, share, like, pin or tweet something. The following are a few things to double check on social media before your company falls into a social media nightmare.

Check for spelling and grammar.

If you’re going to post something on social media, it’s important that you check for spelling and grammar. If you use a third-party platform to post, such as Hootsuite or Sprout Social, the built-in spell checkers should alert you if there’s a mistake. If you post directly from the social site, you may want to first write your post in a word processor and have it check for spelling or grammatical mistakes. Catching these before you post will alleviate you making any embarrassing mistakes. Plus, taking the extra step to ensure your post is accurate proves that you put quality above all else.

Check for accuracy.

The last thing you want to do is post something on social media that is completely false. This is why it’s extremely important that you do your research to determine if the information you’re about to share is relevant. Don’t just assume that because someone else posted it that it’s true—far too many false articles and even memes are created and passed around the social sites. Take a few moments of your own to determine if what you’re about to post, share or retweet is accurate.

Check for relevance.

After your company has been using social media for a while, you have a certain tone and a certain way you go about your social sites. Some companies use social media to share everything in their industry while others only use it to share information on their own company. Once you’ve found your own social niche, it’s important that you stick to it. Don’t post anything to social media that isn’t relevant to your business or customers.

Check for risk.

Check for risk.There are certain things that should never be said on social media, and it’s important that you always double check your posts to ensure that they’re appropriate. Refrain from using obscenities and never use social media to bash anyone else. Remember that what you post on social media will stay there forever. Even if you delete the post, someone has already taken a snapshot of it and allowing it to go viral. It’s always best to use your judgement and determine if something is inappropriate. If you think it is inappropriate or can be misconstrued as inappropriate, it’s best not to post it.


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  • avatar

    IT’s really sad that you need to write an article on this topic.. You’d think it common sense and insultingly obvious. However, common sense isn’t common these days. I find a good ap for checking in post boxes is after the deadline. It’s not perfect, nothing is, but it helps. (No connection to the app, just find it useful and thought others might). Even if only a handful of people see a mistake they pass it on, and it can do serious damage to your brand’s image and credibility.

  • avatar

    Great article, as always – in today’s always online world, it’s too easy to slip up and have one tiny mistake (whether grammatical or more emotional in nature) form a chain-reaction into a huge anomaly (Take the recent Amy’s Baking Company incident, for example) – as a blogger myself, I ALWAYS proofread my articles twice – once by myself, and the second time with a colleague.

  • avatar

    This should be obvious, but we have all seen plenty of examples of people not being mindful of this.
    I find the bit about relevance very important. Some people, particularly freelance workers or small business owners, mistake their business social media accounts or pages with their personals ones. I recently ran into the twitter account of a certain person that is trying to become a freelance photographer. He uses that account to promote his business, but it was mostly filled with tweets about how much he hates his day job…

  • avatar

    “Think twice before you click”. Thanks for these useful tips!

  • avatar

    Completely agree with this, thanks for the info

  • avatar

    I cannot second this blog post enough! Seriously, it’s so important to look professional and intelligent when you post as an admin on a business page. If you take a look at the recent Amy’s Baking Company facebook drama, you’ll realize that risk is just as important as grammar and spelling. Who would post such dramatic obscene crap on a professional page?? Anyway, great work on this article, Jaimie!

  • avatar

    Wonderful article. Especially like the grandma example. It’s very true that punctuation plays an important role in an article. Relevancy is also very important, as a business can’t share articles which are irrelevant to their brand.

  • avatar

    This will surely be helpful to those using social sites to advertise their brands or businesses! Thanks for sharing this friendly piece of information with us.

  • avatar

    I agree with this article. It is a first rule for me to do a double check on the spelling and grammar whenever I make posts and also whether they are appropriate. Although the task may take a few more minutes but it is worth it to save my reputation.

  • avatar

    Very good points.
    I would add to them the idea of using correct words. For example, I have seen the word “peak” when the word “pique” was intended. Other examples would be “affect” instead of “effect,” “you’re” instead of “your,” and I have seen the words “wether,” “whether,” and “weather” mixed up. There are irritatingly huge numbers of word errors on the internet, and they seem to be leaking into hard copy media, as well.

  • avatar


    We live in a world wherein a simple spelling mistake of a word can ruin your life or your business. In a very free world where people are very judgmental, we should be really careful with our actions and words. Thank you for such a very insightful post. Keep it up.

  • avatar


    Seems like common sense, but seriously it’s good advice. I’ve seen errors on “professional” blogs, I won’t name names (*cough-Gizmodo-cough*) a lot. It really is a turn off.

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