Content Marketing May 14th, 2015
If your business doesn’t already have its own blog, it’s about time you started one.
Blogging on a regular basis can massively boost your chances of acquiring new leads, increase social following, improve your visibility on the map, and comes out as a brand in the respective niche. When you have a unique voice that strikes the right chords in the heart and minds of readers who are hungry for credible and helpful information, you have not only found your voice but your audience as well, who will eventually become a customer of yours.
I’m sure you know the basics of starting a blog. Let’s discuss how you can make the most of it by incorporating these hand-picked, tried and true blogging strategies.
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What kind of product or service do you specialize in? Look for communities within your industry and add value to your business by answering questions coming from community members. You can post relevant posts and participate in discussions. Position yourself as an expert source of information or authority.
For instance, if you’re a marketing agency you need to consider places like inbound.org, marketing subreddit on Reddit, Stumble Upon, Quora, and Form Spring. Other industries can also look into Quora and Reddit for communities that are conversing about your specific industry.
Often referred to as a mastermind group, like-minded trend setters and entrepreneurs in your industry can keep you motivated and even provide insights to help boost business. They can support your blog by sharing your content and commenting on your blog to increase its popularity and visibility. Look beyond groups like SEO, social media, PPC etc. Try looking into related areas such as entrepreneurs, SMBs, start-ups, local groups of your servicing area, and bloggers.
Google + communities, LinkedIn groups, and internet forums are the ideal places to find these types of groups. If you’re a business owner, feel free to connect with people on LinkedIn. It’s professional and can help build your own personal network.
In case you don’t have a very large number of followers for your blog, it’s a good idea to start guest posting on other blogs. But wait, guest posting can penalize your site, right? No, it’s not and it will never be if you’re doing it to flourish your brand, build relationships, discovering new online business ideas, increase your followership, and in the end, “building links”.
Before contacting any blog, study the blogger’s best posts, check out the topics, average social shares/ comments, word-count, and frequency of publishing. Then, design a personalized outreach email. Because most blog owners or manager go through many emails a day, you want to keep your email short and precise. Be direct with what you’re emailing them about and be available when they have questions for you.
For more tips about email outreaching, check out this post from Moosa Hemani.
Blogging is a game of patience and persistence. It will take time to grow. As you continue writing, you discover your own unique style, pace and tempo. Learning good blogging strategies takes time, there’s a fair amount of trial and error involved since you’ve got to encompass strategies like affiliate marketing, search engine optimization, email marketing, social media strategies and etc.
Here are some tips that you can implement:
Checking out a few blogs for inspiration’s sake is fine, though you need to find your own unique voice and stick to it. You might add contributors to your blog over time, so again, make sure they stay in line with the tone and style you’ve developed. This is what keeps audiences coming back – consistency.
It’s a good idea to post blogs at least twice a week, if not more. People will instinctively get in the habit of visiting your blog frequently when they know good, resourceful information is being published on a regular basis.
Launch bi-monthly and weekly series to keep the attention of your readers and develop it in a way that encourages them to contribute.
At Social Cubix, we have a bi-monthly series of best apps in which we pick only those that possess great design and unique idea. At the end of every post, we encourage our audience to email their own developed or favorite apps which they like to see in next edition. Every month, we received various emails for such requests from developers, companies, and readers.
Finding it difficult to maintain a consistent tone in your writing? Consider this: do you prefer writing casually or formally? Article-style, third-person writing, or concise first-person sentences? Pick a friend or co-worker you’re really close to and imagine that you’re writing for them. Visualize them as you write – you’ll definitely be more consistent. Remember who you’re writing for and what type of audience you’re trying to reach with your content.
Your visitors should be able to subscribe to your email list and get notifications when new posts are published. Do this successfully and you’ll retain the most viewers. In fact, your email list will continue to grow, as does your blog.
There are lots of easy to install plugins available, like Sumo Me, that does not requires the expertise of technical resource and you can easily integrate your favorite email-marketing CRMs.
You’re blogging in the first place because you love doing it. You’re passionate about it and what you write about is probably due to the fact that you’re an expert at the subject. Blogging really is about people. Don’t hesitate, let your passion flow and let your personality shine. For sure, you can quote other bloggers or experts about specific ideas, but remember to put your own thoughts and twist onto the idea. It’s important to share your idea and thoughts too! This, among other things, is what makes your blog highly unique and compelling to read.
Hand-pick influential figures from your industry and quote their comments and/or opinions in your blog, you can find them by using Follower Wonk and Buzz Sumo. This way your argument becomes a highly informed one and in the process, you’re widening your traffic and readership. You could also target spokespeople representing local organizations or clients of your own. In fact, this is a great way to build relationship with these influential figures and generating a conversation with them and their fans.
Is there any tip I missed out? I’m sure, I did. Let’s talk in the comment section.
Happy Blogging 🙂