What is the value of local SEO?
Consider the following example for the search query “Plastic Surgeon Toronto.”
The result for these searches is what’s known as a “local pack.” These search engine results are much different than the regular 10 blue links that we’re used to seeing. Local pack results often contain a map pin marker, address, phone number, and reviews.
Here’s an example of a local seven pack for the term “Plastic Surgeon Toronto”: