7 Important Tips For Making An Awesome Website

7 Important Tips For Making An Awesome Website

Video Development & Optimization Services

Static images just don’t cut it in the bid for consumer attention. High-quality and engaging video content has become one of the most popular ways to get the spotlight on your business, products or services.

Studies have shown that our attention spans as consumers are declining, meaning that the window to capture your audience’s attention is becoming shorter and shorter.

How can businesses like yours keep audiences engaged? Video content.

Adding video to your website, landing page, social media, or online advertising campaigns should be a priority for your business. Video can grab your target audience’s attention, promote your business and services, and even help your SEO.

If you haven’t included video into your marketing strategy, now is the time.

The Benefits of Video Marketing

Investing in TechWyse’s video marketing service has a great return on investment. Videos can be used in many different places that can impact a broad audience. Video content can also help improve your website’s SEO and increase conversions.

Below are three main benefits video marketing can bring to your business:

Engage Your Audience

  • Connect with your audience in ways that photos and text can’t. Dynamic videos allow you to showcase your business’ personality.
  • Videos draw people in and are highly effective at building customer loyalty and trust.
  • Educate, tell a story and explain your message to consumers in an easy to digest format.

Improve SEO

  • Google and other search engines prioritize sites with great content, meaning websites with video content can appear higher in search results.
  • Engaging visitors on your website with video can increase their visit duration, helping improve your SEO.

Increase Conversions

  • Videos have the greatest impact on potential customers as they educate and move them down the sales funnel.
  • Customers are more likely to make a purchase after watching great video content.
  • Research shows that using video content can boost your conversion rate by up to 65%.

Are you ready to take your Business to the top?

TechWyse Video Services

If you are a startup, big brand, or organization looking for video development and optimization services, TechWyse is here to help. We can create video marketing content that conveys your brand identity and an advertising message that exceeds your expectations.

Demo Videos

  • Best way to showcase your business’ unique selling point (USP) in a way that doesn’t seem pushy.
  • You can show how your product or service will ease your customer’s pain points and instantly solve their indecision.

Brand Videos

  • Showcase your business the way you want it to be seen.
  • Leave a lasting impression on your audience by conveying your brand identity in a way that captures their attention and emotions.

Expert Interviews

  • Position your company as an authority in your industry.
  • Utilize thought-leader videos to establish your brand as the go-to place for your audience to learn more about your industry and services.

Instructional Videos

  • Most people are visual learners and will best benefit from a visual source like video.
  • Video learning provides greater accessibility and can be used at any time and any place, which can promote sharing the content and high return visits.

Explainer Videos

  • Use video to tell a story. Highlight a problem and solution, illustrating how your product or services can help your target audience in a creative way
  • If your product/service has a learning curve, explainer videos are one of the best ways to show customers how to overcome it.

Testimonials or Case Study Videos

  • Videos of satisfied customers inspire credibility and trust when your audience can see someone who has used your product or service.
  • Clients giving an honest, unscripted opinion is high-value content to both search engines and consumers.

Video Optimization

  • Search engines prioritize video content, so it’s important that the title, keywords, descriptions and call to action are clear and concise.
  • Optimizing your video content will raise your search engine ranking, resulting in high-quality leads and increased conversion rates.

Get Guaranteed Results With TechWyse

At TechWyse, we have a team of video experts, comprising of videographers, content marketers, SEO experts and designers. We have an endless list of resources at your disposal to accomplish what your business needs to take it to the next level.

We work with you throughout the entire process of video content creation: from storyboarding and drafting scripts, filming content, editing and optimizing them for any and every platform you desire.

Get in touch today to learn more about what video can do for your business.

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Frequently Asked Video Development Questions

Coming Soon!

Post By Michael McNaughton (8 Posts)

Michael is one of our Project Managers at TechWyse. With many years of experience in managing projects big and small, Michael is an important part of the team. He is also a big sports fan!

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  • avatar

    This was an incredibly wonderful article. Thanks for supplying these details.

  • avatar

    Hi. I just wanted to say that your writing is great. It is very enjoyable to read. Please keep writing.

  • avatar

    I will recommend this website to everyone. Thanks for the good information, I enjoyed reading it.

  • avatar

    Excellent post with excellent information. Thanks for sharing us, its very helpful for me. I have you bookmarked to check out new stuff you post. Keep sharing. Further info

  • avatar
    Website designing 


    Excellent post with excellent information. Thanks for sharing us, its very helpful for me. I have you bookmarked to check out new stuff you post. Keep sharing. Further info

  • avatar

    Thanks for sharing the useful information with us. Your blog is well written and easy to understand you have skills to grab the attention of peoples towards your blog.

  • avatar

    Nice tips for awesome web site design. Thank you so much!

  • avatar

    Hey there, I have a question about #3. Do you think it makes sense to exclude animation effects that make the website more engaging on desktop for mobile optimization?

  • avatar

    Thanks for sharing these tips with us. This blog is rally very helpful for me. Also for future.

  • avatar

    All very good tips! I see websites without a clear message in the first 10 seconds of view and also readability is often not taken into account.
    Thanks for sharing!

  • avatar

    This is a very important article for making the web design tips and I think web design is one of the most important factors for the success of a website. I appreciate your work.

  • avatar

    Thanks a bunch for the tips

  • avatar

    I tried making a good website every time but for some reasons, it does not go well. After reading this article I have learnt something which will boost my skills and of course some knowledge. Thanks a lot!!!

  • avatar

    Great post Mike, thanks for sharing. Adding to your tips, we can highlight or bold the main service keyword or phrase in content section that we are offering through the website. The highlighted phrase or word would get quick audience eye sight and attention and this leads to user engagement.
    It is always good to place or highlight ‘OFFERS’ in homepage banner itself. This would bring more user clicks and views. Also, showing a pop-up after 3sec when a user logged into the site to remind the existing offers or hot deals.
    Site search box, by providing a search box inside a website would help for a user to navigate into the inner pages without spending too much time to find required things.

  • avatar

    Nice blog Mike. I was surprised you’d wait 5 seconds after food dropped on the floor. Other than that, I agree with everything you talked about on this blog!

  • avatar

    Tip #7 – I agree the Call to Action (and many opportunities for the prospect to do so on the homepage is importart.
    The website for home front solutions is very fresh/modern.
    IDeas by Music – doesn’t seem to have many call to actions.
    Ratattoo loads slowly, maybe image compression?

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