Website Design February 10th, 2021
A logo is a staple of a business’s brand identity and brand awareness, and if you are a new company, you should make the right decision when designing a logo since your whole brand will depend on it.
As 59% of startup companies prefer buying new products from brands that they already know, it’s clear that having a great logo effective at generating brand awareness is good for your business.
In this article, we’ll take a look at ten best practices for designing a logo that makes your brand authentic, trustworthy and memorable.
Before beginning your logo design work, make sure you have a clear overview and insight into your brand.
The logo must communicate the brand’s core values to your target market and target audience. Think about your brand personality and decide what you want your logo to project.
Answer the following questions to help determine what type of logo you should create:
When your logo aligns with your business, it creates a trustworthy and reliable brand identity your target audience can relate to. It also gives you a unique brand personality that makes you distinctive on the market.
When your logo design reflects your business and its values, the messaging reflects your target audience’s needs and expectations. Designing the right logo can help your startup company to get people’s attention.
Your logo is one of the first things your prospects and potential customers see, and they form their first impression of your brand based on that.
This is why you need to think about the emotion your logo should stir in people who see it for the first time, as well as those who see it over and over.
Are you a consumer brand, or do you provide B2B services? Is your brand tone and messaging generally playful or serious? The name of the brand, its imagery, colours and typography should also evoke a certain emotion with customers, so be sure to consider this when designing your logo.
By looking at what your direct competitors are doing in terms of logo design, you will gain an insight into your market’s tendencies, what works well, what you should try to replicate and what to avoid.
Think critically about your competitors’ logo design aspects:
For up to 90% of buyers, brand colour plays a key role in their buying decisions.
Colour has a pivotal role in delivering a brand message and communicating a certain brand characteristic and personality.
Different logo colours communicate different messages: red is typically used for brands that are energetic and expedient, blue is used for brands that instill a sense of togetherness and reliability, green is used for brands that care about growth and wellbeing.
Your logo’s colour also depends on your industry and niche: purples and greens are common in financial enterprises, while silver, black and gold are fitting for brands that sell luxury items.
Make sure you don’t use more than one or two colours in your logo. Logo colour as a brand visual identity element will:
A simple logo – that doesn’t use too many elements or consist of too many lines – is more memorable and effective than a complex logo. It captures the attention and imagination of the person looking at it.
One or two colours, a single font and an effective layout, is all it takes for users to get the message at a glance of the logo.
A simple, minimal logo becomes the symbol of a business that contains all the brand stands for, its products, its mission, its core values and its messaging. It is a major part of a sturdy brand identity that becomes a part of the audience’s memory.
When you think about the most successful brands today, they all have very simple and, hence, memorable logos: from Apple’s apple to Nike’s swoosh, the simplicity of these logos translate well to the overall branding of these companies.
Your choice of font is a critical consideration when designing your logo. As with all other visual elements, different fonts evoke different feelings and different brand personality traits.
For example, bold, sans-serif fonts evoke a feeling of modernity and are suitable for IT and tech organizations. Quirky, handwritten fonts reflect a more personable nature and may be suitable for, say, a toy company.
The typeface for the logo must be complementary to the brand personality. This is one of the key elements of visual branding because unappealing fonts tend to reflect badly on people’s response to brand content, according to an MIT study.
Logos are generally classified into these distinct types:
Think about what kind of a logo would represent your brand the best and ensure the best brand recognition on the market.
Your logo will be featured on a wide variety of advertisements, press materials, digital channels and other platforms. That’s why you should make your logo design easily scalable so that it looks great on all media, regardless of the proportions.
In modern era, it is especially vital to make your logo look good on a company website. A custom website design can help you create your own identity by adding your logo to it. Whether it is content or graphics, you can look distinct by customizing your website and instantly stand out from your competitors.
Your logo is the basis for all the branding your business will need, both online and offline.
The overall look and feel of your logo is the starting point for your brand collateral to gain a seamless, consistent overall look.
Following the above logo design best practices will result in a logo that reflects your brand’s core values and communicates to the right audience, boosting its brand recognition across all channels.
When the logo design is finished, try to get a second opinion by a “fresh pair of eyes,” meaning friends, potential customers, colleagues, family members etc.
A good logo should be immediately recognizable and should make your brand stand out. A logo that is effective fits seamlessly with your brand’s industry and looks professional.
Observe your finished logo objectively and establish whether it is:
Also, ask yourself these questions in order to evaluate your logo:
A logo is a big part of your brand’s identity. Utilize these design tips to ensure that you’re creating the best logo possible for your business.
Need help designing your logo or website? TechWyse offers a wide range of creative services that can help you make a memorable first impression. Get in touch today to learn more.