Website Conversion October 14th, 2008
As was mentioned in a previous post, any business website has a purpose or end goal. If the purpose to your site is lead generation, then you should be paying special attention to learn how to generate more leads! One of the key ways that I have discovered in my time at TechWyse is the importance of the ‘contact form’. If you’re a PPC marketer you probably have made sure you or your client have a form somewhere on the website.
Logically then, contact form optimization is important for lead generation for any business website.