Paid Media and Online Advertising
Paid Media, also known as Search Engine Marketing, promotes content online to drive traffic and leads to your website. Paid Media involves PPC, social media ads, paid search results ads, display ads, video ads, and more.
With paid media and online marketing, you can visually outrank your competitors in minutes without a long-term SEO strategy. With social media ads, you can generate leads from relevant demographics. Having one or combining these strategies can lead you to quick success with your online campaign.
In fact, for PPC, as many as 40% of clicks conducted on high commercial intent search queries can be attributed to the first three ad positions. That’s a percentage your business can’t afford to miss out on.
Online Advertising Platforms and Services
TechWyse can help you drive targeted traffic to your website by placing ads in the right places for the right audience to see them.
Our Paid Media team excels in offering advanced audience targeting through today’s most popular paid platforms such as Facebook, LinkedIn ads for B2B solutions, programmatic display campaigns, and even YouTube advertising. You name it, we can do it.
Search Engine Marketing (PPC)
If you’re looking for quick results to gain traffic and leads for a particular service or product, PPC (aka Paid Search) and Google Ads is the way to go. With the right budget, you will see strong growth by having your ads appear at the top of Google search results.
Display Advertising
Display Advertisements are the visual ads that you see on various websites. These can be small or large squares or banners and are placed in various spots on the website. Display ads are great for brand exposure as they are highly targetable for your preferred demographic.
Retargeting
Retargeting, or Remarketing, is an advertising strategy that involves serving ads to users after they’ve visited your site. It helps build brand legitimacy and also helps bring in sales from visitors that were not quite ready to convert the first time they landed on your site.
Social Media Advertising
Social sites, like Facebook and Twitter, offer highly targeted advertising opportunities based on user demographics, interactions, and history with brands and peers. We can use this information to serve users valuable, accurate ads based on their needs and interests within the social network itself.
Our Full Suite of Services & Platforms
Paid Search
- Google Ads
- Bing & Yahoo!
- Paid Search Audits
Social Media Ads
- Facebook & Instagram
- LinkedIn Ads & Twitter Ads
- Pinterest Ads
Display Ads
- Google Display Network
- Programmatic Display
- Native Advertising
Video
- YouTube Ads
- Programmatic Video
- Video Remarketing
Remarketing
- Google Remarketing
- Dynamic Remarketing
- Facebook Remarketing
E-Commerce
- Google Product Listing Ads
- Facebook Catalog Ads
- Amazon Ads
paid Media Campaign Creation
It doesn’t matter if you’ve already started a campaign or have no ad experience at all; our paid media team can help create and optimize a great campaign for your business. We will handle everything from campaign planning to implementation. Our setup services include:
- Account set up and creation
- Full platform access
- Targeted campaign structure based on location, device, demographics, industry etc.
- In-depth budget recommendations
- Ad copy creation and testing
- Extensive keyword research
- Landing page and conversion recommendations
- Access to a dedicated account management
- Competitor and branded campaigns
- Full tracking setup implementation
Are you ready to take your Business to the top?
Paid Media Optimizations & Strategy
Our paid media approach doesn’t stop simply at driving traffic! Our experts take great pride in getting your campaign set up for success and managing ongoing campaign adjustments to produce the optimal performance. After all, these ad campaigns need constant care and attention to ensure the best possible return on your ad spend.
We do this by making ongoing optimizations and constant improvements to your campaigns. These could include adding changes in targeting via device or geo-targets, adding negative exclusions to keep your ad in front of the right eyes, and ultimately pulling the right levers to keep your ad campaign humming.
We know it’s not enough just to be seen; we take full control of your campaigns, so all you have to do is watch the conversions pile up!
TechWyse Paid Media Management Service Includes
Budget Pacing And Monitoring:
Ensure your ads are being seen at the right time and for the right price.
Ongoing Campaign Optimizations:
Data-driven decisions are used to improve your cost-per-conversion for the best possible ROI.
Audience Optimizations:
We find out who is seeing your ads and more importantly who is converting.
Access To The Latest Google Ads Beta Programs:
Via our Premier Partner Relationship with Google.
Monthly Performance Reviews And Recommendations:
With a dedicated account manager.
Ad Copy Creation And A/B Testing:
Test your latest promotion and improve the click-through rate to your site.
Conversion Rate Optimization Review:
How do your landing pages convert for PPC and how can we improve them?
Conversion Tracking Review:
Making sure you are tracking the right KPIs for conversion.
The TechWyse Paid Media Advantage
TechWyse has highly trained and experienced individuals focused on the planning, launching, and optimization of your marketing efforts. Established in 2001, we’ve grown with paid media as it has evolved over the years, allowing us to build successful paid media campaigns for businesses of all sizes. Whether you’re launching a paid campaign in Toronto (our home city!), Canada, or anywhere across North America, our team is dedicated to delivering measurable results.
01Dedicated Account Manager:
Our cadence of accountability with our clients is something that truly sets us apart. Your dedicated account manager is there to answer any of your paid media and PPC related questions. They will also provide you with monthly review and performance meetings with recommendations for improving your account.
02Measuring Your Leads With AdLuge Integration
Our proprietary software, AdLuge, allows you to track not only your paid campaigns but all your marketing efforts from a single location. See exactly who is converting from your campaigns and tie internal action to your leads. It is an intuitive software that allows real-time updates to your campaigns.
03Google Reps & Premier Partner Status
As one of the first-ever Google Ads Certified Partners, TechWyse is extremely proud to be a Google Premier Partner. As a Google Premier Partner, we enjoy access to the latest beta features that Google has to offer. This can give you a competitive edge in the already crowded Google Ads landscape.
Our Premier Partners status also allows us to have a direct line of communication with Google. Our Google representatives work in unison to improve account performance and increase your visibility on the Google ad network.
Get Your strategy to reach the top!
With just a little information from you,
our team of strategists will start working on your new advertising strategy!
Paid Media & PPC Management Platforms We Offer
Google Ads:
- Paid Search
- Remarketing
- Google Shopping
- Google Display
- Gmail Ads
- YouTube Pre-Roll
- Youtube Remarketing
- Dynamic Shopping Campaigns
Social:
- Facebook/Instagram Lead Ads
- Facebook/Instagram Sponsored Posts
- Facebook/Instagram Video Ads
- Facebook/Instagram Dynamic Ads
- Twitter Sponsored Tweets, Trends,
& Accounts - Twitter Lead Gen Ads
- LinkedIn Sponsored Content
- Pinterest Ads
Youtube & Video Advertising:
- YouTube Skippable TrueView In-Stream
- YouTube TrueView In-Display
- YouTube Bumper Ads (6 Seconds)
- Pre-Roll (non-skippable)
- Programmatic Retargeting
Retargeting/Remarketing
Display:
- Google Remarketing
- Facebook Remarketing
- DSP Remarketing
Paid Search:
- Bing & Yahoo! Paid Search
Native Advertising:
- Sponsored Content Articles
Programmatic Display:
- Real-Time Bidding
- Contextual Targeting
- Behavioral Targeting
Google Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Amazon Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Facebook Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Instagram Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
LinkedIn Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Remarketing Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Local Service Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Frequently Asked Paid Media Questions
Coming Soon!
David Schneider is the cofounder of NinjaOutreach, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship at SelfMadeBusinessman, and enjoys travel.
Website: → NinjaOutreach
on
Hi David,
I hate to say I’m only marginally aware of NinjaOutreach, prior to this blog. I will be checking it out.
Your article captured me when you equated website conversion to presenting the pain. I love the idea of the exit survey, but wonder if a smallish website – I’ve not reach 1000 pageviews in a month yet. I know I read somewhere that you have to leave survey up longer for lower pageviews.
How long was NinjaOutreach up?
Thanks
on
Hey Gina
Thanks for commenting!
We continually leave our exit survey up, because as long as we feel it is providing value to us there is no reason NOT to leave it up. I would advise the same for you.
That said, overall, at your stage, traffic generation should be a bigger focus than lead generation or conversion rate optimization.
Thanks!