Google Analytics Code Implementation – An Internet Marketing Company’s Perspective

Google Analytics Code Implementation – An Internet Marketing Company’s Perspective

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Post By Robert (8 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences. In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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  • avatar

    Jerome: Those are my basic thoughts, even if it means contacting the original design firm to ensure 100% implementation on all public pages.

  • avatar

    Hi Jerome
    What I tried to communicate was that setting up an analytics code may not pose such a major problem as there are many potential issues involved. But the heart of the matter is getting it done right. And, this cannot be done right by any Tom, Dick and Harry. You really need capable people to set it up. If that person is not you then you better get someone to set the analytics up right!

  • avatar


    You are absolutely right Timothy. Setting up an analytics code may not be such a Herculean task; it’s doing it right that really matters. Entrusting the work to experienced, competent internet marketing companies would be one way of ensuring it is done right. That is if you don’t want to sit down, take some courses, and learn it yourself!

  • avatar

    I agree with you Dylan. If the analytics code is set up by an experienced internet marketing player, it will guarantee your ROI. The benefits will soon outweigh the expenses involved.

  • avatar

    Yes Robert!
    People think putting GA tracking code is cinch. I don’t know how such a notion is out there. Its easy to plunk in the code, but setting up filters and goals is somethign that requires much more study. Learning all the time.

  • avatar

    Exactly true about Web Analytics – from my experience proper google analytics installation is well worth the costs as they will always make you more money than you would make otherwise. Very important! Good points.

  • avatar

    Thanks Timothy. I actually have no problem implementing code on most sites. It is the big sites that we did not build I find a bit of a stab in the dark. Example, the site that spawned this post is still not tracking ALL pages. I followed the advise in Google Groups, as it turns out the “include footer” file is not on all pages?
    Striving for perfection can by a pain sometimes!!

  • avatar

    I agree with you Robert. Setting up analytics code is not every one’s cup of tea. As they say, the proof of the pudding is in the eating, getting it implemented by an online expert is more important than just setting up one. It will insulate you from a host of site errors.

  • avatar

    I can see both sides of the fence. I posted the question in the Google groups forum.
    Which way would you choose to actually do it?

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