Social Media is a powerful tool that has created a way to send a marketer’s message to the right people at the right time. Social media can earn you traffic, sales, and even long-term loyalty from your customers when executed well.
If you are a marketer in Canada and you’re thinking of marketing on social media platforms to get some attention from your audience, then you should check out these important statistics. Canadian Social Media Statistics 2022 will assist you in getting an accurate picture of social media platforms and the users in Canada.
We’ve curated the latest and most valuable social media statistics in the form of an infographic, which will give you an insight into the most preferred social media platforms, how much time Canadians spend on social media, a detailed report on essential demographics, and some tips on how you can make more profitable use of social media.
Let’s jump into statistics!!
Social Media Users in Canada – At a glance
Canada is a beautiful country in North America, known for its diverse culture, polite people, maple syrup, and ice hockey. Despite being the second-largest country in the world, it is one of the world’s most sparsely populated countries, with a total population of 38.23 Million.
Numbers show that 96.5% of Canadians use the internet, and with a Cellular Mobile Connection rate of 91 percent, the country has one of the world’s most connected online populations.
It’s notably more interesting to know that a massive 33.3 Million, which is around 87.1% of the total Canada Population, use social media. This data indicates that Canadians have highly welcomed social media into their lives. Here are a few more stats that will justify this point. The Annual Growth rate of social media users in Canada increased by 1.1 Million in 2022 (from 2021). Let’s also take a look at the Global population. When we take the Global vs. Canadian Social Media Users Percentage, it is 49% vs. 87%. Reports also show that Canadians seem to be active on around 6.2 different social media platforms on an average in a month.
We will explore many more essential statistics in-depth. Still, just by glimpsing at the whopping social media users in Canada, it is clear that to get Canadian’s attention, businesses need to concentrate on marketing via. social media platforms.
Knowing about Canada’s most popular social media platforms will allow a brand to concentrate on platforms that will help in maximizing the brand’s reach.
Find out the most popular social media sites with these statistics!
Facebook turns out to be the winner in the most popular social media category. Around 78% of Canadians are active on Facebook, and brands should definitely market on this platform. A key tip is to try to find your audience niche and target them through social media ads.
And second most popular is Youtube, with 72% of the population using it. Youtube is growing tremendously, and with the rising popularity of user-generated content and video content, Youtube is a massive space for information and entertainment.
Instagram, Tik Tok, Pinterest, and Snapchat are other prevalent platforms in Canada.
Again, when it comes to messaging apps, there is no competition against Facebook Messenger; with 64.40% of Canadians using it, this messaging app stands on the top. WhatsApp and iMessage almost have the same acceptance among Canadians, with 38.50% and 38.20% respectively. Snapchat is highly popular, particularly among teenagers. We can also see Discord, a VoIP, instant messaging and digital distribution platform gaining popularity among Canadian youth.
With an average daily time of 6 hours and 45 mins spent on the Internet, the statistics prove that Canadians love the Internet, and they spend a good amount of their daily time searching, reading or watching something on the Internet. The data also suggests that they spend around an average of 1 hour and 50 mins daily on social media, which is also a good sign for social media marketers.
Just looking at the time spent on social media is not enough for a marketer to come to a conclusion, so let’s have an in-depth analysis with statistics on time spent on android social media apps, time spent on mobile apps vs website browsers and avg. daily time on site.
The social media app (android only) that Canadians prefer is Tiktok, with an average daily time spent of 45 mins. Again, Youtube is coming second with 34.2 mins. Facebook is very close, with 31.2 mins.
The data looks interesting! 95% of Canadian Social media users use mobile apps and just 5% use browsers. So, Canadian users spend much less time logging in from Desktop than on Mobile.
Let’s see one more split up.
So people are using Youtube and Facebook almost equally with an average of 13 minutes daily. Daily time spent on Instagram is 7 Minutes and 17 seconds – which looks like a small number considering its growing popularity.
Daily Time on Site: Estimated daily time on site (mm: ss) per visitor to the site. Updated daily based on the trailing three months from Alexa.com.
Why do marketers require to have a picture of age and gender statistics?
For a marketer, it is important to understand that everyone is not their customer, and one should concentrate on getting the attention of their potential audience. Doing this will ensure your time and money are not going to waste.
Gender split helps in comprehending the varying needs, psychology, and behaviour. Age groups help analyze different interests, incomes, buying patterns and values. These conclusions can support online marketers develop strategies to attract their audience and get leads.
Using age groups and gender targeting can help you achieve long-term success by helping you understand who your audience is.
Some businesses have products or services that are specially made for women and vice versa. Therefore, it’s important that before planning out a social media strategy, you also look at the Gender statistics.
From the reports, it is clear that when compared with males, females are using social media more, with a split of 53% and 43%, respectively. So, out of the total population of 33.3 million active on social media, we have 17.84 Million female users and 15.45 Million male users.
Reports show that 25 – 34 is the age group of Canadians who are the most active on social media. We can see 19% of the users in the age group 35 – 44 and 14% in 45 – 54.
Till the age of 34, we can see that women and men are almost equally using social media, but after 35, the trend changes and women seem to be more active when compared to men.
Male users are more active at the age of 25-34, and then the numbers start declining. Seeing the above chart, you can understand the split up well, and you can focus on the age group and gender based on the product or service you are intending to sell.
Web Traffic Referrals describe the people who come to your website from other sites without searching for you on Google or any search engine. So here we are looking at the data on the percentage of people who went to a website referred from social media platforms.
Most website clicks came through Facebook with 53.49%. This means that based on the average Referral Traffic to a Website, Facebook has brought more click-worthy external links, generating more referral traffic to websites. The data shows an annual growth rate of 2.8%
Twitter and Pinterest are equally contributing to generating referral traffic with 15%. Instagram and YouTube show only 7.20% and 2.75%, respectively. One might be wondering why referral traffic is less from Instagram – it’s because, on Instagram, many companies do not have the habit of linking externally from Instagram.
If you are into digital marketing, Search volume is something you cannot ignore. Search Volume in Google refers to the number of times a person searches for a specific keyword in a search engine like Google, Bing, Yahoo etc. Search volume is a valuable metric in SEO and can help you get better results from your marketing campaigns. Using a search volume report, you can get an idea of a keyword’s average monthly search volume. Hence you can understand what people want and type it into search engines.
Let’s understand the search volume for social media on Google.
Search Volume (Monthly)*
We can see Facebook has a good search volume of 24,900,000 searches made monthly, and Youtube has the highest search volume with 30,400,000. You might be wondering, from looking at Instagram’s search volume of 4,090,000, why the numbers are so low, considering the growing popularity of Instagram. The reason is that people generally use apps to login into Instagram and do not search from Google. This might also be the reason for low search volume among social media platforms like TikTok, Twitter, Pinterest, etc.
Social media has transformed the way we communicate today and has become a critical part of modern society. Social media helps connect people to people and brands with their customers. It has become a land of unexplored opportunities. There are numerous personal and professional blessings of using social media, but only if you utilize it in the right way.
No matter how good something is, it will cause harm if we have too much of it.
What is the last thing that you do before going to sleep? If it is checking for any updates on your social media platforms from your phone, you are at high risk of getting affected by the adverse effects of social media.
Social media is developing day by day and has become part of everyone’s lifestyle. It has become extremely popular, particularly among Canadian youth, that the impact of Social Media is becoming more evident and also is affecting the sleep patterns of Canadian youth.
The over usage of social media, especially before bedtime, has negatively affected how long and how well you sleep.
Reports show that 47% of the teens aged 15-19 and 28% of the age group 20 -24 face sleeping difficulties.
Social media has many benefits, but nothing should be more important than getting quality sleep and securing good health. Therefore, you should try and ensure you are not using social media at least 30 mins before bedtime.
Social media has its benefits, but it can also affect you negatively if you are not cautious about the way you are using it:
Be conscious about your social media use. Everyone needs to position their social media in such a way that it helps them positively and saves them from any negative influence. Make healthy changes and see how you can use social media for your personal and professional growth.
We hope you enjoyed learning the latest statistics on social media in Canada. Looking at the stats, there is no surprise that social media penetration across Canada is continuously growing, raising the need for a marketer to put effort into planning strategies to conquer the market.
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