3 Tips To Improve Your Following On Twitter

3 Tips To Improve Your Following On Twitter

How can you leverage Twitter to effectively market your brand or business? The answer isn’t simple, and it’s certainly much easier for some businesses than others. However, here are 3 general tips that will help you grow your organic following, and engage your community…

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1. Identify what motivates your community

For the first time in history, we all have the ability to choose the companies and brands we follow. If you take a moment to think about it, this represents a major paradigm shift in the way we consume advertising. Why? Because throughout my life, I‘ve listened to thousands of hours of television and radio commercials, and I’m rarely motivated to act upon their offer. The reason for this indifference is push advertising.

Push advertising methods like television, radio, billboards, and newspaper interrupt what we’re actually trying to do. We didn’t ask to hear about someones offer, but they told us anyway – and interrupted our show along the way! Push advertising is great to build brand recognition and attention, but the cost per lead is exorbitant, and the residual value is minimal.

On the other hand, Twitter is one platform that represents the modern shift towards pull marketing. Customers are empowered because it’s an opt-in program, and this is invaluable. Firstly, if someone chooses to follow you they have clearly demonstrated an interest in your products or services. Secondly, you have an opportunity to communicate directly with your customer, or potential customer. This is a huge advantage because most businesses can’t physically meet all their clients, but they can scale those conversations and interactions through Twitter.

So how do you effectively engage your community? You have to identify the factors that motivated people to follow you in the first place. If you are looking for a practical example, look no further than celebrities. For instance, people are obsessed with Kim Kardashian. So, what does Kim West do on Twitter? She feeds that obsession by sharing information that her followers want to consume. Obviously celebrities are a special case, so let’s look at a non-celebrity example...

One great example that comes to mind is Earth Pics (@Earth_Pics). This person has accumulated nearly 1.5 million followers on just over 2K tweets – and all they do is post awesome pictures. Do you want to see awesome pictures from around the world? Of course you do, everyone does. Earth Pics has identified a motivating factor of humanity, and they are giving us what we want.

2. Don’t push so much

If I was trying to explain Twitter to my grandma, I’d say that Twitter is nothing more than a digital cocktail party. Everyone is hanging out together, and the most interesting people will carry the conversation. So, what are the rules to being fun at a cocktail party? It’s pretty simple – don’t be self-absorbed. No one wants to hear you talk about yourself all night.

Think about it, if you showed up to a cocktail party and spent your entire evening telling people about your job, your life, your troubles, your successes, and your failures, people will tune out in a hurry (unless you are a celebrity or athlete). There has to be a balance between talking and listening. With this in mind, follow something I call the 2-1-1 rule…

For every two tweets you post about yourself or your business, make sure you retweet and reply to others at least once. This will ensure your community feels validated, and you will position yourself as someone that cares.

3. Use Twitter To Research

Did you know that Twitter handles 1.6 billion search queries per day? It’s true, and there’s a reason why Twitter has become the most powerful platform for breaking news – information on everything and everybody is available in real time.

Are you a real estate agent in Toronto? Well, search twitter for real estate in Toronto and answer the questions of everyone you see. What’s that? You run a hockey school? Well, search by geography and find parents or kids that represent your target market. You can literally reverse engineer the entire sales process.

So there you go, three tips that will help you become a better citizen in the Twitterverse. Identify why people would be interested in following you, give back to your community, and use the search function to connect with your target market.

Now go out there and get some followers!

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Post a Comment


  • avatar

    Thank you Tom! I have been a Twitter user since 2009. I have a decent number of followers for my brand, but I’ve been wanting to grow lately. I think the best tip for me is #3 — using Twitter for research. As I knew that to be true, I have not really utilized the thought! I shall do so! Thanks again.

  • avatar

    It’s an excellent article! Twitter is the best place to see what is trending as well as to tweet about products and services that are relevant to the audience. I have been having tremendous success with Twitter in the recent past after I have started posting links to content that people would be interested in.

  • avatar

    I have been using twitter for over a month. I have found that retweeting, replying and a thank you for following, does wonders.
    I am very happy with this article, as it tells me I am doing it the way it was intended.
    Thank you for validating.

  • avatar

    It’s an interesting approach. Most similar articles debate on how to increase your twitter following, whereas here it is treated a more valuable topic, how to improve your following. I say valuable because a higher audience is sometimes not better than a perfectly targeted audience.
    I would also like to add to the third point, Use Twitter to research, the fact that it may be useful to follow users that follow your followers. You can use an online tool to scan the list of accounts that follow your own followers on Twitter. As they are likely to share similar interests, you may consider following them as well, to find out more about your audience.

  • avatar

    Great tips, I have had my twitter for almost three years and it took me so long to get used to using it. I tried my hand at trying to increase my followers, and it’s a slow process for me. I run a blog myself and it has been a bit hard picking up traffic in some places but I will try to apply these tips for my twitter account.

  • avatar

    Great post Tom and I completely agree with the 2nd tip, there is nothing worse than reading we, we, we or me,me, me so I am with you on that one!

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