Search Engine Optimization May 22nd, 2014
Howdy dear SEOs, Finally all our speculation comes to an end. Matt Cutts on Twitter announced that Google started rolling out Panda 4.0
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
Also on TechWyse
Panda algorithm is designed to prevent sites publishing poor quality content from ranking on first page of Google search results. Panda 4.0 seems to be major update that means Google has made changes in the algorithm, moreover how the algorithm identifies and classify sites with poor quality content. According to Search Engine Land, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.
According to RocketMill, the following industries has been affected the most by Panda 4.0.
30 day SERPs volatility Index from serps.com also indicate a similar trend.
In a follow up post from Rishi Lakhani, Deconstructing eBay.com’s Organic Loss it proves that eBay has been victim of Panda 4.0. According to Larry Kim from WordStream, eBay is suffering a massive loss in organic traffic and ranking. He calculated the loss of organic traffic to be roughly 80%.
eBay Share of top 10 ranking from Dr Pete, Moz.
Panda 4.0 is designed to identify and classify websites having thin and low quality content. Based on the data, it seems this is one of the major updates in recent memory. Make sure you have an SEO agency who can audit your site’s content. If you are not careful there are high chances where your organic traffic could be hit due to Panda 4.0.
Stay patient, but make sure you are keeping close eye on your analytics and Google Webmaster Tools (in particular search queries, impressions and clicks).
Have you seen wins or losses yet? Share your experience with us, we will do our best to help you!