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Search Engine Optimization June 25th, 2009
In Google’s recent Webmaster Tools Update, they have added a neat feature that allows you to tell Google about your domain change, if you are planning to move your website from one domain to another. This has prompted me to write a quick little guide on how to properly move your website while keeping or at least minimizing your search engine rankings.
In your webmaster tools account, there is a new feature called Change of Address. It is used to tell Google about your new website and URL.
This change stays for about 6 months, while search engine bots re-crawl and re-index your website.
Here are some other things to consider when you do change the domain of a website to ensure minimal search engine ranking penalties.
1. Take a full back up of your web site files, including database, if any
2. Sign up for a new hosting account, if you haven’t done so already.
3. Upload all web files to the new hosting account, including any scripting configurations and database.
4. Once you are certain your website on the new domain is uploaded properly, log into your domain registrar, and update the nameservers of this new domain provided by your hosting provider. Wait about 24 hours.
5. Hopefully your new website is up and operating properly. Be sure to go through the site carefully to ensure it is operating properly. You can use xenu link checker to ensure there is no broken links on your site.
6. Check to make sure your analytics is installed as well. Run your new sitemap.xml file and upload to Webmaster Tools, to notify Google of the new site.
7. Note: Do Not cancel your old hosting account. I recommend leaving it up for at least 3 to 6 months to ensure a smooth transition to your new domain. This way you will have the old information there should you need to reference it.
8. Create 301 redirects from the old domain to the new domain
If the page names have not changed, you can simply add this line to the htaccess file and upload to your old domain.
Redirect 301 / http://www.newdomain.com
9. Check in with Webmaster Tools on a regular basis to see the status of the new website to see that it is being recognized.
10. Start building new fresh links to this new domain
11. If possible, contact websites that have links pointing to your old domain, and ask them to update the link to point to your new domain page.
Note: Every website is completely different, and you will most likely notice a dip in rankings. Iif you follow this guide correctly, especially the sitemp.xml file and the 301 redirects, the dip in rankings will be a short one.