Pay Per Click March 3rd, 2009
Lan ding pages are one of the most impactful items you can add to your PPC campaign to improve your chance of conversion. In our ‘click happy’ world, we have already learned that when someone visits your website, they make decision to proceed or go back within 5 seconds. Given this, it is very important to offer very relevant information to the visitor that comes to your website.
For many people in the internet marketing industry, landing pages are something we work with everyday. As time (and experience) continues, however, we are now learning that it isn’t enough to just publish a landing page. What information can you provide to improve the likelihood of a conversion? How can a landing page be structured to improve the chance of converting your traffic?
This article discusses a landing page strategy that will help you think out both the psychology of the ‘landing page’ and also will provoke though in walking you through the structural setup process.
Before we move to this I will first illustrate (for those that don’t know already) what a landing page is and why it is used.
A landing page is a web page built with the specific purpose of offering up relevant content to people that click on your ads in Pay Per Click systems like Google Adwords, Yahoo!, Bing and Facebook.
While the rest of the website is usually accessible for the user, the page is designed to satisfy the searchers original key phrase search so that they are more apt to stay and understand more about who you are and the product/service you are offering.
Landing pages are usually a little more ‘advertisement’ style based and are a key ingredient in ensuring that the money you spend on Pay Per Click advertising is well spent.
Now; what if you knew a secret that would help you convert the traffic you send to your landing page at a much higher level? The rest of this blog will take you through both the psychological process of landing pages and also help you shape the structure in a more functional way.
The end result should be a landing page that is built for a high level of conversion!
I wrote a blog several months ago for website owners that wanted to improve conversion by adding a sales funnel to their public website. The &ld