Google Now Allows Tracking of Multiple Conversions Through Adwords

Google Now Allows Tracking of Multiple Conversions Through Adwords

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Interview with Larry Kim @MobileMonkey

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Interview with Larry Kim @MobileMonkey

Hello Marketers Welcome to another edition of TechWyse Interviews When we hear about MobileMonkey or WordStream our first thought is Larry with his absolute best smile For those among you who do not know him already…

Interview with Larry Kim @MobileMonkey

Hello Marketers Welcome to another edition of TechWyse Interviews When we hear about MobileMonkey or WordStream our first thought is Larry with his absolute best smile For those among you who do not know him already…

Interview with Larry Kim @MobileMonkey

Hello Marketers Welcome to another edition of TechWyse Interviews When we hear about MobileMonkey or WordStream our first thought is Larry with his absolute best smile For those among you who do not know him already…

Interview with Larry Kim @MobileMonkey

Hello Marketers Welcome to another edition of TechWyse Interviews When we hear about MobileMonkey or WordStream our first thought is Larry with his absolute best smile For those among you who do not know him already…

Interview with Larry Kim @MobileMonkey

Hello Marketers Welcome to another edition of TechWyse Interviews When we hear about MobileMonkey or WordStream our first thought is Larry with his absolute best smile For those among you who do not know him already…

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4 Comments

  • avatar

    Hi Eric,
    if a company sends multiple emails – different email campaigns..
    say – 2 separate emails in 5 days..
    which cookie will be persisted?
    and if a conversion is made – which email will it be attributed to?
    first one or second?
    or conversion with be associated with the appropriate one?
    how does that work?

  • avatar

    Eric;
    That was exactly what I thought of when I saw this expanded metric-our ecommerce clients. We have a few who will see how AdWords contributes more than one sale or order and this will change (whether slightly or greatly) how PPC contributes to their marketing.

  • avatar

    The new ‘many-per-click’ conversion tracking metric is a very useful one for many websites. A site with a shopping cart feature or an e-commerce site is sure to have multiple conversions from a single user and there is the need to track each of these conversions. With the new metric the exact value and revenue the unique user provides for each conversion can be calculated. Great to see Google coming up with insightful innovations like these.

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