Google Adwords – Trend Reviews from 2008

Google Adwords – Trend Reviews from 2008

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Post By DJ Kennedy (153 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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  • avatar

    I can certainly see the need to improve conversions and relevance for people that click through on ads. Why would anyone want to see something that is general. Id prefer to spend the time making nice landing pages then waste my money!

  • avatar

    In my view 2009 is going to be a promising year for professional internet marketing firms like TechWyse as companies are going to depend more heavily on them. As more and more companies implement PPC campaigns, there will higher competition for important key phrases, this will make professional PPC management necessary as campaigns will need to be stepped up to remain competitive.

  • avatar

    Interesting review DJ. I think CPC rates are going to come down as companies get better at targeting and converting. Some of the rates that we see today are simply not sustainable. People are already spending less on account of the economic downturn and in such a situation companies will be busy getting better at converting the traffic they get rather than chase more traffic.

  • avatar

    Both the number of advertisers and the budget allocations for online advertising will greatly increase over the coming years. The present economic downturn has made online advertising a better preferred option due to its several advantages. We are merely witnessing the emerging trend in 2008 itself. Your predictions ”The result will be a rise in the importance of proper measurement of this medium, goal visualization, improved landing pages and general attention given to PPC campaigns” seem rather very apt at this juncture.

  • avatar

    Striking and interesting findings. By bidding wisely, I think we will be able to get the greatest advantage from the money we do spend on marketing and promotion in adwords. Your findings show the strongest reason why more and more people are turning to adwords. Thanks for picking up this information.

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