Looking Ahead And Planning For Google Algorithm Updates

Looking Ahead And Planning For Google Algorithm Updates

While it's virtually impossible to predict the exact nature of the next major Google update, you can do a few things now that can help safeguard your site against any negative repercussions.

Content can save the day

Content marketing has been all the rage for some time, and though the novelty of the concept is starting wear thin there is still a lot of value to be found in having the right kind of content associated with your brand. With the Panda update becoming a permanent part of Google's algorithm the importance of high quality content cannot be understated. Make it a point to offer only the best quality content as a part of our content marketing and link building campaigns!

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What can content do for you?

Content is the material supporting each and every link built back to your website. Without content your links would only have empty pages to point to, and we all know how much Google would just love that!

Speaking of Google, did you know that they are extending even more authority to authors and publishers. What does this mean for you? Well, for starters if you register as a Google Author you could get extra love for your content this way, and if you are someone who regularly publishes work by Google Authors (say as a part of a guest posting program) you might be looking at a few benefits coming your way as well.

Original content delivers!

Video: Why Content Marketing? Gain or Retain

This video makes a great point. The goal of content creation should go beyond pleasing the search engines and making sure you don't get penalized in the future... it should also help you gain new customers and retain the ones you have.

Original content can help you:

  • Avoid content quality-related search engine penalties
  • Present more content to be indexed by search engines
  • Create more opportunities to optimize for a variety of keywords
  • Work towards establishing yourself as an authority

When you're working towards the goal of generating more high quality content to help improve the standing of your website and guard against future Google algorithm updates, make sure that you are paying attention to all of the little details. Google loves fresh, original, unique content... but if you're not bringing your "A game," you can bet that they're going to notice.

People love content because...Generally speaking people love content that is:

  • Original
  • Unique
  • Useful
  • Informative
  • Entertaining
  • Educational

Some combination of these characteristics is going to be great, and the more of them you can claim for each piece of your content the better you are going to appear in the eyes of both human readers and search engines.

To see where this graphic was found, click here

Your Takeaway

It's time to start investing in high quality content! You never know when the latest and greatest algorithm update could be rolled out, and there's no sense in waiting around to find out. Instead of wasting time you can help to improve your brand's chances for success with both search engines and customers by continuing to publish content that is of the very best quality! Make sure you strive to generate content that is fun, engaging, informative, and top of the line when it comes to quality.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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Post a Comment


  • avatar

    Yeah! A website with enough and useful content receives more user visit duration. It is a great way to inbound traffic, setting up brand awareness as well as creating natural link popularity.

  • avatar

    How often are google algorithms modified significantly enough to drastically impact site rank? Is it really something of concern?

  • avatar

    I agree with everything in this article.
    Content is the only reason why anybody would ever go on your website anyway. If the content isn’t good, then it’s useless to them.

  • avatar
    Bonnie Greening 


    What makes quality content? Is it the presentation? Or is it the accessibility of the information? If a company had many modes of communication so that the customer can learn is that more important that maybe just one social media outlet that is top notch in design and set up?

  • avatar

    They key to a good PR and good google ranks has always been quality unique content. If you engage your reader by solving a problem, it’s even better. I own a website and can’t wait for the next Page Rank Update. It was supposed to be in June but it didn’t happen. Great article and great images.

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