Online Innovation January 13th, 2009
Notice that little box in the right hand column of this blog? You can see lots of little avatars right? Well that is one of the enhancements made to this blog recently. What you are looking at is Google Friend Connect, a small application recently added to Google’s very own library. Google is calling this their very own contribution for companies that have a website and want to add a social element to it.
Announced in their May 12, 2008 press release, Google Friend Connect would allow “Visitors to any site using Google Friend Connect to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.”
In other words, Google Friend Connect allows website owners to add a social element to their site quickly and easily.
1. I recently went on a site called Billboard for the People and noticed that it had Google Friend Connect on it. I added myself to that particular site because I liked the site and it had an interesting message. I was then able to look at other people on the site and see what people with similar interests were also looking at. In short, it helps make the web smaller.
2. I also was able to make comments about the particular page I was looking at and help the experience for other visitors. I may also have noticed something relevant to this on another page (perhaps even one of my own websites) and I could then place a link in the comments section. This would once again allow, the other visitors that are on the same blog to see more relevant information
3. I then decided that I thought it would be a good idea to post on the Rise To The Top Blog. After speaking with the rest of the management and understanding the features of the software we decided to try it. The result was an extremely easy to implement piece of code and a nice way of making the blog even more social and relevant to our readers.
Google Friend Connect is contagious. It opens up the door for people that would have never otherwise heard of your site – all thanks to a growing social market. Can your website use more relevant visitors? Which website cannot?
Like many people are already saying, Google Friend Connect is not going to replace Facebook. But that is not its purpose. In fact, what it does do is piggy back your ability to move freely between your social sites and easily stay logged in throughout your experience.
Are you a business owner worried about people posting irrelevant information? No need to worry, as you are given the ability as the administrator to approve all posts.
Do you think GFC doesn’t do enough? Well guess what there are many gadgets already being added. Games, comments and review/rate tools are already available!
We are still at the very beginning of a social revolution online. People are getting more and more outgoing online as the technologies grow trust with people. Google Friend Connect is a quick and simple way to make your site social.
We hope that you will give it a try yourself. If you like the content on our blog please do not hesitate to add it in the above box yourself!
Want to learn more about Google Friend Connect? Watch this video!