With the rise of telehealth and frontline employee scheduling software, healthcare is advancing towards a more accessible, connected system. However, both individuals working in healthcare and patients alike need a user-friendly platform to introduce them to these tools.
Here is how the future of healthcare is being revolutionized by new developments in technology.
Depicting Smarter Preparation for Patient Care
Hospitals are constantly improving their processes, whether it be how they manage their staff or how they transport equipment. Behind the scenes in the emergency room, there are many advances that make it easier for healthcare professionals to prepare for patient care. Here’s how this technology is being communicated to healthcare workers.
- Smart employee shift scheduling and temp staffing platforms like Hyre ensure that healthcare companies never find themselves short-staffed. Hyre communicates this on its healthcare landing page with a clear value proposition of prioritizing patient care.
When you scroll down the page, you can learn more about their many benefits. For example, Hyre can help during the pandemic when team members contract COVID-19 and cannot return to work. Hyre keeps a digital trail to streamline communication about infections and staff who need to get tested. Scheduling replacements is just as easy because their temp staffing marketplace ensures qualified and available temp staff can fill in gaps in the workforce.
- Smart pills with tiny cameras help doctors see what is going on inside your body in a non-invasive way. PillCam describes itself as a colon exam in a capsule, showing users how simple the process can be: just swallow the pill, and get a colon exam.
There are other electronic pills that can not only help doctors with diagnostics but release drugs in response to smartphone commands. Imagine automating the pills you need to take every day. Nanotechnology can transform the future of patient treatment and testing.
- Yes, you can use a smart patch to monitor wounds and stimulate healing, but what is going on deeper within your body? With more affordable genome sequencing, people can learn more about their body’s specific needs based on their DNA. There is a lot that can be done for your health before seeing a doctor or getting on a surgery table.
Instead of responding to symptoms, connected care takes a proactive approach in maintaining wellbeing. Real-time, accessible healthcare is the first step towards connected care, and here’s how tech companies are communicating the benefits with patients.
Communicating the Vision of Accessible Healthcare
Imagine you could receive care at any hospital in the world without filling out a single form. Or perhaps you could even do it from the comfort of your own home, with a doctor on the other side of the screen. In order to communicate how easy this process can be, websites for virtual health must be very clear on their value proposition right away. Here are some examples of strides we are already taking towards seamless healthcare systems, and how it is communicated.
- Virtual care services like Maple can connect patients with doctors in under two minutes on a smartphone or computer, 24 hours a day, 7 days a week. Their website has an animation demonstrating how easy it is to chat with an online doctor and how short wait times are.
The banner at the top of their website also leads new users to see how Maple is already helping Canadians every day. They can see that for situations that require an in-person checkup, patients can book ahead of time and get real-time updates on wait time. Users are then prompted to skip the waiting room by instantly connecting with Canadian doctors for medical care by inputting their email. Managing appointments for virtual and in-person meetings has never been so simple.
Insider tip: Online resources need to be accessible to a variety of patients. Follow accessible design principles for your website so that your resource is easy for anyone to use. Ensure the size of your text and the color contrast with the background promotes readability. For those who are visually impaired, providing alt-text for images and videos greatly improves their experience on your site.
- Chatbots like Buoy Health can assist patients by symptom-checking and listening to patient concerns immediately. They make this clear with a simple tagline on their website: ‘When something feels off, Buoy it.’ Visitors can click a button to chat to Buoy about their symptoms. If further care is needed, a healthcare professional will already have the requisite background information before attending to a patient. This allows doctors to free up their time for more complicated diagnostics. With chatbots, no patient is put on hold or waiting in line to get their initial assessment.
- AI can improve the accessibility in the clinical research process, which helps scientists discover treatments faster at a lower cost. Deep Genomics communicates their value proposition clearly on their website. They offer programming RNA therapies for any gene. Users can click into their AI Workbench to learn how it works. By automatically matching the right candidates to specific research, scientists can save time filtering through medical information.
People with different genetics and medical history respond differently to the same treatment. The future of healthcare will be customized, with treatment that is personalized for the individual’s needs. The research carried out today is critical for advancing treatments of tomorrow.
The world is rapidly moving towards a connected healthcare system where patients and practitioners don’t need to jump through hoops for a health assessment, research, or treatment. Next, we will be showcasing how companies are communicating to healthcare professionals the ways technology can improve patient outcomes.
With more sophisticated health trackers coming out, you won’t need to go into a doctor’s office to get an electrocardiogram or blood pressure check. It won’t be long before you and your family doctor can opt-in for notifications if there are disruptions in your body or predictions of upcoming problems.
Showing Healthcare Professionals How They Can Improve Patient Outcomes With Artificial Intelligence, VR, and More
It’s natural for new team members to make mistakes and learn on the fly. When you work as a surgeon or a radiologist screening for cancer, the consequences can be deadly. Technology can support frontline workers, saving lives by helping healthcare professionals perform better.
However, tech companies must also communicate how they are protecting the private information of healthcare professionals and patients. Here is how communication around artificial intelligence, virtual reality, and augmented reality are targeting healthcare professionals.
- New surgeons can learn faster with an operating room (OR) black box that records data during surgeries. Their website uses strong visuals in their video to showcase how professional identity is protected. Visitors can then click learn more about how (OR) black box gives automated feedback in real-time, accompanied by AR visuals to guide practitioners.
OR Black Box uses AI to assess the technical skill of instruments being used and support surgeons by identifying events such as bleeding or thermal injury. This gives patients the best possible outcome without breaching the medical professional’s privacy.
- Increasing the accuracy of early diagnostics completely transforms the future of cancer care. PathAI makes this value proposition clear with simple messaging: ‘Pathology Evolved. Advanced learning towards a faster, more accurate diagnosis of disease.’ Visitors can read on to learn more about how their technology reduces the number of false positives and ensures patients receive the treatment they need for recovery. Communication around technology must be done in such a way so that workers don’t feel undermined. Currently, human radiologists are being outperformed by A.I. in breast cancer analysis by an average of 11.5%.
- VR training is best understood with visuals, and that’s exactly what OSSO VR does on their website. They are the leading virtual reality surgical training and assessment platform, and they communicate who their target audience is clearly. Visitors can immediately schedule a demo or watch a video to better understand the benefits of VR training.
Surgical students that receive training in virtual reality finish procedures 20% faster than those that do not, with 38% of steps done more correctly. Every year, over 7 million patients experience surgical complications which can be prevented with stronger training.
Doctors and nurses work long, exhausting shifts, and technology can offload tasks to automation. Technology that empowers healthcare managers and frontline workers to do their work better translates into higher quality patient care. Even small things like streamlining medical records make an impact on their workflow. Tech companies need to communicate how these details can be taken care of through their products effectively. After all, they don’t have much time in their already strenuous work lives to decipher unclear messages.
From patient experience to preparing healthcare professionals, this is just the beginning. Many more advances are coming until a global universal healthcare system can be realized. For the majority of users, these changes need to be communicated in an accessible way. What benefits will they have for end-users?
Comment below what technology are you most looking forward to improving the healthcare space.