The subject of mobile SEO is becoming increasingly apparent within SEO and inbound marketing, but how exactly will this new phenomenon take off in 2013. Mobile usage around the globe is becoming increasingly popular with the continuation of smartphone technology raising the standards further.
Mobile SEO Vs Traditional SEO
Traditional SEO can be traced back for decades, and this has increased with the global rise of search engines such as Google, Yahoo, and Bing. However, the invention of mobile phones and mobile SEO, there has to be a change of tactics from inbound marketers to gain new traffic sources.
Mobile SEO still relies on traditional forms of SEO such as keywords, great content, backlinks, on-page optimisation, and online buzz; however, nowadays the SEO’s have to ensure that this content is flexible for mobile devices i.e. smartphones and tablets.
If a user searches for a specific keyword such as “apple crumble” on a mobile device and also via desktop; the results may vary as the search engines will determine and give priority to the websites that suit the requirements of the specific device that the keyword was searched on.
In addition, since the Google Panda update was implemented in February 2011, user metrics have increasingly become part of Google’s algorithmic factors. Therefore, it has become imperative that content is optimised for both devices, and many global leaders now devise two individual websites; one for desktops and one for mobile devices. However, there’s also the option of creating mobile responsive design. Responsive website means the layout and/or content automatically changes according to the type of screen it’s presented on. This type of design will provide all types visitors to your website the best user experience possible.
How to Optimise to Mobile
As mentioned above, it is now imperative for each website to build two specific websites for the individual devices. Therefore, whilst designing and building the mobile-friendly website it is important to take into consideration the following:
- If selecting a specific WordPress theme for instance, you now have the choice of both desktop and mobile optimised themes.
- Mobile optimisation mainly happens in the HTML coding, so it is best to read up on how to optimise for mobile websites, depending on your market niche and website that you are building.
- Mobile devices generally have a smaller screen and the above-the-fold content is increasingly limited. This means that you need to include all the popular content higher in the page. This is nothing new to traditional SEO, but it becomes increasingly important for mobile devices.
- Reduce the number and size of images for mobile sites. Images tend to take time to download, and this could be a primary reason for users to leave your website.
Mobile SEO Results
Any website that is optimised for mobiles has a distinct competitive advantage over its competitors as mobile usage increases over the years. For example, a previous client who excelled at SEO now does over 40% of all traffic via mobile devices (and this will only increase in the future).
There have also been studies that show the conversion rates of mobile vs. traditional SEO. Generally speaking, mobile SEO users are more likely to convert into sales, probably due to their technologically savvy minds. This conversion rate will depend on your industry sector, website design and other factors.
Building a high-quality mobile website also shows customers your company is innovative and understands user demand. Creating mobile responsive sites not only will enhance your customers trust but it will also increase potential of them returning to your site.
Overall, it seems as though mobile SEO is going to move forwards at an alarming rate over the next few years, and it is now time to adapt to this trend before your competitors snap up the market.