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Witnessing The Growth Of Social Media With Michael Jackson’s Death

Internet Marketing June 25th, 2009


Michael Jackson Social Blitz Sadly the world has lost a Pop Icon today at around 6pm EST.  Michael Jackson has died of a heart attack after being at his Holmby Hills home.  Paramedics were not able to revive him.

While some reports are also telling us that he is in a coma, one thing has quickly grown apparent with this news.

Social media has made its statement.

Michael Jackson's Death With Social Media Context

If you are a person that spends time online then you more than likely found out about this news through social media.  If you are like me, as soon as you found out you posted it on your Twitter or Facebook account.  After I made my own post  I looked and noticed it was posted by friends many times over.  Some just mere minutes after the news broke.

In the past, this type of news would have taken hours to get out to the general populace.  Now every single person online today has the ability that only news reporters and media had earlier.  Its a phenomena.

No Wait For Information Anymore! 

At the time of writing this article (just 50 minutes after the news has broken) I have found the following:

Google News Feed – reporting more than 900 articles about this news story.  Including:



The first to break this story: (and perhaps also the reason why there is so much doubt up to this point) was TMZ.


Twitter and the Death of Michael Jackson

Just 30 minutes after the news broke guess what the number one search being conducted on Twitter is RIP Michael Jackson.  Twitter is quick! Check it out yourself by doing a real time search!  We have already 'tweeted' this story along with the millions of others!

Facebook and Michael Jackson

Have a look at your Facebook newsfeed right now.  Notice how many people have made this their status update?  In my own account, 12 out of 15 updates were about Michael Jackson’s death.  Never before have we all had an open forum to discuss events and items on our mind as we do now thanks to social marketing sites like this.


YouTube is slow to the punch.  There are no videos online as of yet.  But this will change and video will be at our demand once YouTube let's this story go officially.


Less than an hour after his highly speculated death, Wikipedia already has a disclaimer on their site stating the Michael Jackson wiki page  is about someone who recently died and that some information may not be accurate.  They have also put a ban on any editing of the page.  Who needs to wait for information anymore?


Social Media Shows Us The Power Of Information & Decentralization of Traditional Media Outlets

I am personally saddened that we have lost a pop music icon.  This is probably the biggest death our world has had since Elvis Presley died.  Being an internet marketing enthusiast though it is incredible to see the power of social media in the world today.  And to think it is only in its infancy.  There is so much still to come and so many sites yet to be built.  This is exciting.

One other thing is for sure – we will be seeing many television shows devoted to the life of Michael Jackson and the funeral will surely be the largest since Princess Diana passed away.

The big difference between this news items and the other deaths listed here is that there will be a much larger reservoir of knowledge to be spread to us all and many more voices speaking about it.  Back when Diana and Elvis died we still had just the traditional media outlets to depend upon.

I have already received more then 10 text messages from friends that are anxious just to spread the news.

Michael Jackson’s death is a very sad thing.  But an event like this has clearly shown the power of social media and the evident rise we will all watch over the years to come.

Remember that Google News count of 900 articles found by Google that I wrote about halfway through this article?  Well in the 10 minutes since writing that, Michael Jackson's death is now fully confirmed and there are now more than 1600 articles acknowledged by Google News.

If you have your own comments about this event in a social media context we invite you to share them below!

Let the conspiracy theories begin – x1000 – thanks to social media and the widespread availability of information.

Post By DJ (154 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.
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Witnessing The Growth Of Social Media With Michael Jackson’s Death

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