Internet Marketing January 10th, 2014
Branding is a communication strategy that is crucial to your business’s success. Your brand is your business’s identity and it can influence how you are viewed by your customers. Your small business doesn’t need to be world famous, but everything from your logo to your slogan to the vehicle that you drive should communicate a consistent message about who you are.
Stand Out From The Crowd
Some Branding Quotes from Steve Jobs
(All quotes via Brainy Quote.) “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” “Design is not just what it looks like and feels like. Design is how it works.”
Collectively, all these above questions will help you generate a brand identity, in turn turning your company into a superhero and separating you from your competitors!
Why Small Businesses Should Think about BrandingRead time: 2 minutes