Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to optimize for voice search, as how to master Google Smart Display campaigns, and content marketing strategies to target millennials. We’re also looking at Facebook ad hacks, and UX tips to improve your SEO.
Voice search offers users with a personal experience and the ability to achieve instant answers to a variety of questions. By 2020, voice search will account for 50% of online search queries, which is why it’s crucial for B2B businesses and marketers to optimize their SEO strategies for voice search. First, make mobile a top priority. Ensure your website has a fast page speed, no drop-down menus, and a responsive design. Most importantly, target long-tail keywords. These keywords are much more conversational and will help you to rank for voice queries. All of the above tips will help you to master voice search and SEO.
Google’s new automated display campaigns have left marketers and businesses owners with a variety of questions. This article outlines the most important information that you should know. It’s still possible to measure conversions through AdWords if you have 40 display conversions or 100 search conversions within the last 30 days. Furthermore, targeting can be achieved through a combination of remarketing, display keywords, topics, placements, in-market audiences, and similar audiences. Lastly, the smart display campaign can be optimized for conversions in all ad auctions through the use of machine learning.
Millennials are the generation of communication– they want to be connected to brands beyond the “consumer” level. Therefore, personalization and connection is key. With that being said, segmentation has never been more important until now. Aggressively segment the audience if you want to see results, and make sure to be transparent in your advertising campaigns. Lastly, this generation does not like to waste time, so you must master the “What’s in it for me?” (WIIFM) concept. This generation loves to multi task with multiple platforms and devices, so if you want their attention, you must offer an unbeatable WIIFM offer in a short amount of time. Millennials are taking up a large portion of the market space — master these techniques and you will slowly gain that audience.
Facebook has the largest social media audience, so it’s crucial for businesses to be advertising on the platform. This article outlines some hacks you can use to generate leads with Facebook ads. Avoid the color blue in your creative – it blends in with the platform, and you want to stand out. Next: Emojis. Incorporate these into your ad copy to generate engagement. Last but not least, design an ad that your audience will find appealing to attract a large audience. All of these tips will help you to get a high ROI for your Facebook ads.
Search engine optimization (SEO) starts with web design. Specifically, accessible. In today’s day and age, you must use responsive design, or else mobile users will have a difficult time navigating through your website. In addition, there are users that are unable to physically navigate through your site. To remove this barrier, incorporate text-to-speech options. Furthermore, use text resizing to ensure that your copy looks clean and consistent, and is easy to read. Lastly, simplify your content – users have a short attention span, so get to the point quickly.