Internet Marketing January 31st, 2017
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your AdWords campaigns, as well as lead generation strategies for blogs, and SEO tips for 2017. We’re also looking at a social media checklist for businesses, as well as website design tips to boost conversions.
Many businesses might think AdWords fails to produce results. However, this article outlines some common mistakes that will help you achieve a positive ROI and gain an edge on your competition. Avoid competitive, short tail keywords and instead target long-tail keywords to drive conversions. Calculate an accurate ROI by evaluating the entire customer journey – including post-sale activity. Optimize your landing pages for conversions by making your offer valuable to the user and including a clear call-to-action (CTA). In order to engage users throughout the buying cycle, run retargeting campaigns. All of these tips will help you create an effective AdWords strategy.
Blogging can help you improve brand awareness, rank organically and move users through the sales funnel. In order to generate leads through your content, however, there are a few tips to keep in mind. Make your content high quality and easily digestible using headers and eye-catching titles. Additionally, keep the user’s attention with easy-to-read fonts, few distractions and a simple blog design. Include an engaging CTA to drive users to convert. This might include downloading an ebook or signing up for a newsletter. Lastly, use visual content such as videos to boost conversions.
Google saw many changes in 2016, including algorithm updates, changes to paid search ads, mobile optimization and much more. In order to be successful in 2017, it’s important to revisit your Internet marketing strategy and stay on top of the latest trends in SEO. Create a diversified content strategy to drive traffic from multiple sources, such as through social media. Altering your keyword strategy to target long-tail, conversational keywords and investing in a strategic link-building plan will help you grow authority online and improve organic ranking. In order to optimize for RankBrain, design your website with a focus on user experience, remove pop-ups and create comprehensive content.
Social media marketing offers many benefits from brand awareness to lead generation to increased traffic. This article outlines a simple checklist to keep in mind while creating and implementing your social media strategy. Brainstorm ideas for your social media campaign, including industry trends and targeted content for each channel. Decide on the best channels for your business or brand, and create a content calendar that takes into account your key performance indicators (KPIs) and marketing goals. Stay active on all social media accounts, reply to comments and monitor engagement. In order to ensure your campaign is consistently improving, track and measure campaign data to pinpoint problems and resolve issues.
Optimizing your website for conversions can produce positive results for your overall digital marketing strategy. This article outlines a few ways you can design your website to boost conversions. A/B test various website elements such as page layout, headlines, offers, CTAs and more to see which variation is driving more conversions. Make your proposition clear and attractive, and build trust through testimonials, contact information, live chat and more. Ensure your website loads quickly and avoid forms with too many fields and multiple actions. Create social proof using case studies and, if needed, invest in a site redesign to achieve long-term benefits for your business or brand.