Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most helpful and interesting articles from across the web. We’re looking at website design tips to improve user experience, as well as social media marketing strategies for 2017, and how to evoke emotion in ad copy. We’re also looking at the top SEO rules, as well as content marketing tactics to drive traffic.
Optimizing your site for user experience can help you to generate leads and drive conversions. This article recommends treating users like you would guests in your home — pulling out all the stops to make them feel welcome. Ensure all internal links are working properly to allow the user to easily move throughout your site, and fix any broken links. Guide users through your site using strategically placed and eye-catching call to actions, and keep your contact information up to date and on every page of your website. Include clear information about your business and the services you provide, and encourage trust with user reviews, guarantees and testimonials, for example.
2016 saw many changes in the social media landscape. Facebook, Instagram, LinkedIn and more social platforms grew significantly in active users and continue to excel in driving business engagement. Understanding the features offered by each of these platforms, and how to use them, can help you to reach your target audience and grow your online presence. Facebook’s ad reach, dynamic retargeting ads and mid-roll video ads can help you to significantly boost engagement and generate leads. LinkedIn’s InMail direct marketing and sponsored content offer B2B businesses with the opportunity to boost revenue. More updates are expected to come in 2017, and staying on top of these trends will help you to succeed in your social media marketing strategy.
Eliciting emotions in users can help you to boost conversions. Drive impulse purchases by creating a sense of urgency in your ad copy through words like “Now” and “Limited Time,” or create a countdown on your ad. Use a mix of keywords and value based language to evoke emotion. Value based language focuses on the benefits of your products or services, rather than the features, as this will show the user how your products or services will improve their life or offer a solution to a problem. Use the word “You” in your ad copy, and address the user’s pain points.
SEO is crucial to any digital marketing strategy. While strategies may vary, there are some steadfast rules to apply to all your SEO campaigns. Avoid keyword stuffing at all costs as this will negatively impact your ranking on Google. Instead, use keywords in a conversational tone two to three times throughout the text. Additionally, stick to less-competitive keywords to improve your ranking, and create useful, unique content regularly to drive traffic. Ensure your external links are relevant, working and lead to quality content — but avoid linking to similar content that ranks higher than your page. Lastly, keep your website updated and optimized to ensure your SEO strategy is successful.
Content marketing strategies go beyond blogging. This article outlines several tactics you can use to take full advantage content marketing to drive traffic, generate leads and boost conversions. Create multiple landing pages to target different users to improve organic ranking, including various keywords. Include infographics in your digital marketing strategy to drive significant traffic, and create long form blog content with statistics and visuals. Lastly, incorporate video content to drive engagement and traffic.