Internet Marketing June 26th, 2018
This week we look at the launch of Instagram’s long-form video application, the risks of using self-signed SSL certificates, and best design practices for pop-ups. We also look at the Facebook Ad disapprovals and tips for incorporating video into your content strategy.
Just last week, Instagram announced the rolling out of a major update: IGTV. IGTV is Instagram’s own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes. IGTV is live and in order to get it, all you have to do is update your application. Once you have updated your Instagram application, you will see a small TV icon on your Instagram feed home screen.
This update will be a real game changer because videos must be in vertical format. It’s been created for how users use their phone to consume media. According to Dhariana Lozano, “Creating content for IGTV doesn’t have to be fancy – the low-fi focus of the platform means that there’s a lower barrier of entry.” She offers 7 unique ways your brand can use IGTV right now! Interviews or Q&As, for example, are a great way to get started with the long form videos. Both can provide great value to your audience and you won’t have to deal with connectivity issues or interruptions. Read on for more tips!
If you’re considering going with a self-signed SSL certificate over a verified one from a certificate authority, you’re probably doing it for two reasons. The first would be cost – picking a self-signed certificate costs nothing. The second reason would be user privacy – a self-signed SSL can encrypt sensitive customer information such as login passwords.
However, what many people aren’t aware of is that self-signed certificates could very well end up costing them more in the long run! Using an unverified certificate will prompt security warnings telling the user that their personal information could be at risk. This will ultimately hurt a company’s brand image, as well as consumer trust.
Sometimes, however, you may be falsely flagged for using a self-signed SSL certificate when you aren’t. If this happens, you’ll have to troubleshoot and ensure your SSL certificate is configured properly. If that doesn’t work, it could very well be an error on Google’s part.
If you do any kind of Facebook advertising, there is a strong chance that you’ve had an ad disapproved. So what should you do if you find yourself with ad disapproval? First, you need to be aware of the reasons for an ad being rejected. One of the most common reasons that Facebook will say no to your ad is text. Facebook prefers visual content so adding little text or no text is a best practice. Another common reason is restricted content. As an advertiser, you need to be aware of whom you are targeting and what the local laws are. This would be applicable to categories such as subscription services and financial services. Implying personal attributes (implying something about the audience), mentioning Facebook, and age-restricted content are also no-nos for ads. Read on for Aaron Childs’ tips on what to do if your ad is disapproved.
The ease with which a video can be created these days is changing the marketing landscape. It no longer needs to be a production and the way video is evolving; there is no doubt that it has become a vital part of Digital Marketing. According to The State Of Video Marketing in 2018, 81% of businesses use video as a marketing tool. But the question here now is how to make your marketing idea more video-centric? Manish Dudharejia offers us 5 tips on how to make your content strategy more video-focused.
If you already have a good content like blog posts, infographics, guides, whitepapers, research etc, you can always re-purpose these posts into videos. Since most consumers tend to trust the people more than brands, videos offer you the opportunity to add a human element to your business. Short videos can be used to put a face to a name or brand, and gives you a means to express your message in a clear, memorable way. Read on for more of Dudharejia’s tips.
The days of detesting pop-ups are coming to an end! Today, pop-ups have been so seamlessly integrated into websites you visit regularly that you may not even notice them. This change is in large thanks to Google’s efforts to crack down on disruptive pop-up ads.
It’s important for web developers to understand that doing pop-ups the right way can actually improve a user’s experience, rather than disrupt it. When creating pop-ups, there are three different kinds you need to avoid. These include pop-ups that show up on your first page, pop-ups that hide the majority of a page, and pop-ups that cover an entire screen. Instead, focus on pop-ups that are relevant, responsive, short, and appropriately located.
By doing so, you can draw attention to what you really want website visitors to see. Sumo claims that a well-crafted pop-up can have a conversion rate of about 9%, thus significantly increasing user engagement.