Internet Marketing January 15th, 2019
This week we are back again with more internet marketing news; we’ll be covering Instagram’s new update on managing multiple accounts, SEO for business owners, and how to increase conversions and decrease cost-per conversions on Facebook ads. Lastly, we’ll delve into opportunities for artificial intelligence (AI) in content marketing, and discover a new social media marketing tool for better results. Let’s dive in!
In early January 2019, a social media influencer from Social Media Today noted a recent Instagram update allowed a single update to post across multiple profiles run by the same user. TechCrunch confirmed this feature, which first showed up in beta stages back in December 2018, and is now being implemented on iOS devices.
This new feature is set to make life easier and reduce time spent on users who actively maintain multiple accounts. However, it duplicates content, which contradicts the “original content” ethos upon which Instagram was founded. Nevertheless, we can expect Instagram to begin rolling out this update for Android devices in the near future.
Are you a small business owner with too much to worry about? Lucky for you, this article gives you crucial information on everything SEO, summarized into five fundamental principles.
Focusing on user intent offers product and service information, and it is extremely helpful to your SEO efforts. But remember, Google isn’t looking to fulfill your intent to sell products, they’re looking to satisfy the searcher’s plan — this means that as much relevant information as possible is critical. Links are the core principle of SEO; every time an outside website links to your site, search engines consider that a vote of confidence. The key is to obtain links from credible websites in visible places, written with keywords that accurately reflect the content on the web page. The technical side of SEO refers to the code-side or server of your online presence. The speed, CMS, structured data and tracking all play an essential role in your website’s SEO results. Technical SEO experts can be of great assistance here. If you’re a small business looking to compete against the international giants, then local SEO is for you. This values the relevancy of your website to your local area more than anything. Obtaining links from local papers and websites, including your geographic information on your site, and verifying your business and location on Google and Bing can go a long way here. Despite their capabilities, search engines can still be vulnerable to spam, abuse, and other bad-faith SEO practices. Machine learning helps search engines process vast amounts of data, tailor results to specific search intent, and root out the bad actors.
Last but not least, the article contains a glossary of exciting and relevant SEO terms.
Ever wondered how to increase your conversions, leads, or purchases, without completely blowing your budget? Normally, increasing your conversions would also mean increasing your cost per conversion, but thanks to the Budget Optimization tool in the Facebook Ads Manager, your budget is distributed in a way that allows you to maximize your ad spend.
Using campaign budget optimization, advertisers can set one central campaign budget across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.
By distributing a higher budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. Budget optimization works in real time to determine the most effective use of a business’ ad dollars to help lower cost per result and increase return on ad spend. It also saves advertisers time by eliminating the need to manually shift budgets between ad sets.
This article offers valuable insight into how you can use AI to boost your content marketing. Chris Penn, co-founder and chief innovator at Content Marketing World explores a few
Real-world applications of AI. These include:
Driver Analysis: An effective tool to determine what matters pertaining to the outcome you want, within a data set. The tool can determine what factors are the leading drivers for a particular goal — like lead generation — so that businesses are able to dedicate more time to effective sources.
Text Mining: Text mining is an application of AI that ingests content to classify, categorize, and make sense of it. This application can be used to reverse engineer Google to reveal key topics and terms and extract hidden insights from a data set.
Time series forecasting: This application offers a way to analyze competitors’ brand searches to make strategic decisions on advertising. You can search for when your brand underperforms, for example, and use that data to bid on your competitors’ brand names with a relevant content asset or promotional offer.
In this article, Joe Forte discusses several social media tools that every social media expert should use to get better results. He discovers tools that improve social listening, content creation, and campaign management. Content is nothing without direction, and tools like BuzzSumo give you essential information and analysis regarding the best content topics and keywords for your business and industry. Social media content is nothing without presentation. Social media experts need to create good content that’s thoroughly researched and well presented. For this, they can use tools like Canva to create graphics. For marketers, Canva’s infographic maker is likely the most useful feature. It has a drag-and-drop interface with an extensive library of graphic elements. The library contains more than 2 million items you can customize and add to an infographic.
Keep reading to learn about other tools you can use to improve your social media results.