Internet Marketing July 5th, 2016
Hello and Happy Tuesday!
This week, we’ve gathered some of the best and most helpful articles from across the web. We’re looking the connection between user experience and SEO, as well as how you can create engaging content for boring industries, and tips on improving your landing pages for more conversions. We’re also looking at types of keywords to better your SEO strategy, and how fresh content influences your rankings on Google.
Search engine optimization and user experience are quite similar. When it comes to their objective and goals, they are both user-focused. Some may argue that SEO is only focused on ranking on search engines, but part of SEO is satisfying the user. When users are more engaged with your website and content, it can boost your SEO. So, where does UX come into play? By optimizing your website’s UX. such as content optimization and site speed, it can increase engagement and keep users on your site longer.
Did you know that 27 million pieces of content are being shared every day? Attracting visitors to your site is extremely difficult and keeping them engaged is even harder. For businesses in a boring industry, creating compelling content becomes a greater challenge. To attract users and keep them engaged, your content needs to be visually appealing, showcase your expertise in the industry, or seek professional help from an agency or consultant.
There are many articles online about creating the “perfect” landing page that can drive the best results. However, there is no such thing as a perfect landing page. Things on the Internet are constantly changing, which thus, alters the way we consume information. In order to increase your chances of developing a high converting landing page, it’s important to analyze your pages, A/B test, and make appropriate tweaks.
Keywords are a critical part of your SEO campaign. Defining which terms to target and how to target them can either make or break your SEO rankings. When categorizing your keywords, you need to determine which types of keywords to use and how they can be used in your SEO strategy. From market-defining keywords to geotargeted keywords, investigate and analyze to uncover keywords that can optimize your site and boost your rankings.
Is freshness a ranking signal that can affect your rankings? In SEO, we often create content that is evergreen. However, different searches have different freshness needs. For example, an article on Olympics 2016 needs to be fresh and recent. However, tips on improving your health won’t necessarily need to be “fresh.” When it comes to creating content that ranks, it’s about being relevant and most important, useful.