Internet Marketing October 27th, 2015
Happy Tuesday, marketers! This Week in Internet Marketing, we’ve gathered some of the best stories and articles from the web! We’re looking at the anatomy of a high converting landing page and how you can create powerful landing pages for your business. We’ll also be looking at ways to increase leads with local search, why our brains prefer infographics, and website elements that are killing your SEO and conversions.
Based on the service or product you’re trying to promote, you have a designated PPC advertisement for it. In order to ensure you’re attracting the correct leads, you want to have highly-targeted paid ads. However, simply having a targeted ad is not enough. In order to attract the right customers and convert, you need to create landing pages that are specific to your ad. These landing pages need to have a powerful call-to-action and create a sense of urgency to encourage users to convert. Take a look at this article to see how you can create high converting landing pages.
A landing page should only have one specific goal and objective. Each landing page should be created as standalone page to achieve one thing – a conversion, a visit to your page, or a particular action on the page. In order to generate a conversion, a customized landing page needs to be created to help limit the options for visitors and guide them towards your intended conversion goal. When landing pages have too many options, you increase the risk of having high bounce rates and form abandonment. Check out this article for some great landing page best practices.
With search at the palm of our hands, local search is becoming an important consideration for businesses. Today, one in every five people in the world own a smartphone. Users are using their smartphone to find the most relevant and updated information on the web. According to a research, 50% of consumers will visit a store within a day of the local search on their mobile device. This means that local web traffic encourages foot traffic and in-store visits. With search engines offering local listings, such as Google My Business, businesses need to utilize these powerful tools to set up a strong online presence. Check out this article to see how you can use local search to generate leads.
According to research, our memories are often linked with visual and sensory elements. This means that we’re more likely to remember a picture or video than simply words that we read or heard. This is because we have a higher capacity for storing visuals in our long-term memory. Infographics are packed with great visuals that make it information easy to digest for people. They’re engaging, colourful, and keeps us engaged. Take a look at this infographic to find out why infographics are so successful.
When choosing design elements for a website, we’re often looking at elements that pop and make our site stand out in the crowd. However, just because your website looks amazing, it doesn’t mean it’s optimized for SEO and conversions. In fact, certain website design elements could be harming your website and affecting its rankings. Whether it’s the wrong choice of colours, the size of your font, or the excessive use of images, these can all impact your conversion rate. Check out this article for a list of design elements that is affecting your website negatively.
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