Internet Marketing August 4th, 2015
Happy Tuesday Internet Marketers! We’ve gathered some of the best stories and articles This Week in Internet Marketing. We’re looking at the importance of user experience for SEO, how to create amazing content, and ways to write a call to action that converts. We’ll also be looking at the potential of online videos and why we need human content creation.
When creating a website for your business, it’s important to design with your users in mind. There are many different reasons that cause a visitor to leave your page, including the call-to-action, form, content, and even the website design. Google promises to provide the best and most relevant results for their users. If your website provides unique and valuable content, it can prevent visitors from leaving your website. This shows Google that your website providing a quality experience for visitors. This will lower bounce rates and help your website rank higher on search engines. Check out this video to see why quality user experience is an SEO factor.
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Content creation is crucial for helping search engines rank your website. However, simply creating content is not enough to attract users to your website and rank higher in search engines. It’s important to write content thats attractive, relevant, and provides value for the audience. That’s why you need to understand your audience and create something they would want to read. Take a look at this blog to find out how you can create amazing content that will achieve your content marketing goals.
According to Small Business Trends, 70% of small business B2B websites are lacking a call to action. Your website’s call to action is designed to encourage visitors to take action. Whether it’s subscribing to an email newsletter, requesting a consultation or estimate, downloading an eBook, or signing up for a promotion, your business needs to create call to actions that can attract them to provide you with their email addresses. Check out this article to see how you can attract, nurture, and convert your audience with strong call to actions!
Many people have been relying on videos to search for information. As the popularity of online videos continue to grow, businesses need to create videos that can satisfy their consumers’ information and entertainment needs. Nielsen has claimed that 64% of marketers expect video to dominate their strategies in the near future. To stay ahead of your competition, it’s important to begin implementing videos for your business. Find out more about the advantages of online videos and why it’s the future of content marketing.
Humans need human interaction. There are many things in the world that can’t be replaced by machines, including service industries, customer service, and even, content creation. The human mind can create content that is specific to an audience. Machines, on the other hand, would not be able to to create content that account for empathy and emotions. Although machines are efficient in assisting the process, content creation cannot be replaced. Check out this article to see why you will need humans to create real, reaction-inspiring content for your business.
Do you have interesting Internet marketing story or article to share? Think you’ve got what it takes to be the best? Contact us to get your article featured!