Internet Marketing April 14th, 2015
This Week in Internet Marketing, we’re looking at tips to reduce bounce rates in your Google AdWords, how you can inspire first time blog visitors to trust you, and tactics to combat seasonal peaks in search volume. We’ll also look at the importance of visual content marketing and different ways to create enticing call-to-actions.
High bounce rates are often a troubling problem for business owners because visitors are leaving the page without any conversions. In addition, your website’s bounce rate is considered a quality signal for Google’s ranking algorithm. Not only is improving your website’s bounce rate important for generating leads, but also to rank high on SERPs. Check out this article to see how you can lower your bounce rate by improving your site’s load speed, CTAs, website design, and more!
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Your business’ blog is the best way to build credibility and trust online. That’s why it’s important to create powerful and evergreen content that will encourage your visitors to return. One of the best way to influence your first-time blog visitors to come back is by listening and building a relationship. By being aware and understanding their needs, you can target your content to help them better. Take a look at this article to see how you can build trust with new visitors.
In certain industries, businesses will experience a brief decrease in their traffic due to specific seasons. However, just because your business is in off-season, it doesn’t mean that your SEO campaigns and marketing strategies should be too. Even if your search volume is low, you can still prepare your keywords, Google My Business, and staying active on social media. Find out how you can combat seasonal peaks in search volume in this article.
According to a study, visual content is a key component in the top 5 most effective B2B marketing tactics, which are in-person events, webinars, videos, blogs, and case studies. Whether it is pictures, videos, or infographics, these visual assets are great at attracting readers and helping them understand your messages. In fact, 70% of marketers are planning to increase their use of visual content. Check out this article to see why you should incorporate visual content marketing into your strategies.
A perfect call-to-action on your website can generate a copious amount of leads for your business. However, a weak call-to-action can also cause visitors to leave your website and never returning. When designing a good CTA, the number of words, how it sounds, and the length are some of the important elements to consider . Before your test out a few call-to-actions for your website, take a look at this article for several ways to write a call-to-action.