Internet Marketing November 25th, 2014
This Week in Internet Marketing, we’re taking a look at the 6 tactics your business can perform to boost post-conversion engagement, understanding the value of images on Google and the importance of visual content, how your business’ SEO can’t thrive without social media, the rising importance of user experience in search marketing, and how enhancing your mobile pages can lead to increased phone leads.
We often assume the sales journey when the conversion has been made. Unfortunately, that’s not usually the case. Although the sale is complete, we need to think about the different behaviours a customer can experience after their purchase. This article outlines the importance of post-conversion engagement to our business.
Did you know that visual contents are processed 60,000 times faster than text? Why is that? Because its much easier to see something visually than have it described to you with numerous adjectives.Visual content is a crucial key in boosting search engine rankings and generating engagement from the users. Understand more of its importance from the infographic above!
If your business’ SEO isn’t incorporating social media, you should probably start. Social media is an engagement platform that continues to play a crucial role in today’s society. This is why social media has become an important compliment for SEO. Check out this article to see why your business can’t thrive without social media.
When creating your business’ website, how significant is the customer experience? Very. In fact, there has been a rise in focusing on creating a positive customer experience when creating a successful product or website. It’s time to find the intersection between user feelings and user action.
Have you considered including the Click to Call feature for you business on Google? If you already have the feature, then you have the upper hand on your competitors. Customers are looking for instant contact when they’re searching on their mobile devices. If you don’t want to miss out on potential customers, take a look at why you should consider including the a Click to Call feature.