Internet Marketing September 4th, 2014
Welcome back! This week we have several new analytics tools for you as more social networks unveil their recent additions and Google says goodbye to authorship. Read more below with Google Kills Off Their Authorship Support; Twitter rolls out analytics tools for everyone; Pinterest Introduces A New Analytics Platform For Business Users; Bandwidth Targeting: Brands on Facebook Can Now Segment by Network Connection; and Facebook Launches New Event Ad Options.
Google’s John Mueller announced recently that Google is dropping support for authorship. It has since been removed not only from the search results interface but also from the algorithms. He stated that this is not just a UI change but that the data is no longer being processed. Authorship information has also been removed from the rich snippet testing tool. Mueller has this to say:
Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.
Twitter’s new analytics tool will soon be rolling out for everyone, not just advertisers and verified users. The new activity dashboard will give users insight into their feeds and followers with tons of stats – tweet impressions, engagement, retweets, and replies – as well as insights into who followers are, where they are located, and the people and organizations they are following.
In this continuing trend of social networks unveiling their own proprietary analytics tools, Pinterest has introduced a new platform that they say is smarter and capable of providing useful insights. Key features of the new tool include traffic and engagement metrics, audience insights, and advice for building engagement.
Facebook has recently added options to their ad targeting platform aimed at helping advertisers who are trying to engage users in high-growth countries. The platform can now detect their network connection and provide different content based on that information. This will all advertisers to easily optimize their content for users on 2G, 3G, or 4G networks.
Facebook has also launched new event ad options and advertiser tools for promoting events. Facebook Pages will soon be able to create mobile and desktop ads to boost awareness for their events in the Ad Create tool and Power Editor. Facebook is also changing the events pages look for users to better highlight upcoming events and showcase new events.