Internet Marketing March 18th, 2014
Welcome back to This Week in Internet Marketing. Have you updated your landing pages? Or perhaps you’re driving your paid traffic to your homepage? There’s never been a better time to upgrade to a focused, conversion-oriented landing page! Remember, when you target a very qualified prospect with a specific set of keywords you increase your chances of conversion! Let’s talk about our template-based and custom landing page solutions during our next review meeting! Not doing paid search? It would be the perfect time to talk about that, too!
This week has been full of interesting developments and updates including: Google’s Matt Cutts: New Softer Panda Update Coming Soon; Google: Go Ahead And Disavow Links Even If You Haven’t Been Penalized; and Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked.
A new algorithm is on the way to soften the effects of Panda. Designed to help small businesses, there has been no date given yet but the update
will give Panda less impact on certain sites.
Matt Cutts had an interesting conversation this week on Twitter in which he confirmed that it may be a good idea to disavow bad links in your profile even before you face a penalty for them. He went on to say ” only thing I’d add is if it’s 1-2 links, may not be a big deal. The more it gets close to “lots,” the more worthwhile it may be”.
Facebook video ads are finally here. Initially tested in September, Facebook has finally released video ads to a limited group of advertisers. The ads will be 15 seconds long and silent unless clicked but they will autoplay on load. Facebook says the ads will be the highest quality and will not disrupt user experience.
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