Internet Marketing February 4th, 2014
Welcome back to This Week in Internet Marketing! Today we have some great articles about backlinks, analysis, and content marketing as well as an interesting insight into the future of Google Search: Three Ways to Build Quality Backlinks Without Guest Posting; How to Analyze Your Social Media Activities With Excel; 9 Content Marketing Tips You Should Absolutely Ignore; and Google Buys AI Company DeepMind, May Have Big Plans for Search.
This article sets out some great tips and tricks for building a great backlinks profile without relying too heavily on guest posting. From video content to webinars to traditional PR, this guide demonstrates how to create interest and get people talking about your company online. As a bonus, it also includes some great information on how to host industry events as well as the best way to make use of direct mail campaigns.
Analyzing the impact of your content is essential to making sure you are spending your time and effort wisely. This step-by-step guide demonstrates how to use this simple system to build a spreadsheet and analyze your activities based on a variety of criteria. It explains how to identify categories and subcategories, how to outline targets and calls to action, and provides tips for collecting and sorting data. Once you understand the value of your activities online, you are empowered to build a more effective strategy for the future.
Not all content marketing advice is good advice and there are many myths floating around disguised as facts and expert advice. This article calls into question some of the biggest myths and explains why they are wrong or not quite true. Encouraging quality over quantity, this article stresses the importance of good ideas over word count and is a great read for new content marketers or those seeking to refresh their understanding.
Google’s recent acquisition of London-based AI company DeepMind has garnered quite a bit of interest and this article presents a good overview of what we know, and what we don’t know, about the acquisition. Reportedly the DeepMind team will be working with the Google Search team to create “a smarter recommendation system for online commerce” as well as “something to do with images.”
Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs
AdWords Patent Infringement Costs Google Big Money
How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
Google Glass finally works for people who actually need glasses
Pinterest Launches ‘Interests’: Personalized Pins for Users
The 2014 GRAMMYs: A marriage of music & celebration