Internet Marketing September 24th, 2013
Check out some trending Internet marketing article from the last week: Has Google Gone 100% Not Provided & Secure Search?; Measure Your Content Marketing ROI with Call Tracking; Mobile & Tablet Click Curves Confirmed: Your Site is Either Page 1 or Nowhere; and Why It’s Getting Harder for New Advertisers to Get Success with AdWords.
Starting back in 2011, Google Analytics began to remove keyword data from users that make search queries while signed into their Google account. Information from these users would shows up as [not provide] in Google analytics. As logged in Google search users continue to increase, this means the percentage of not provided data will continue to grow until no data is shown.
Content marketing has become a rising expense for those businesses not only wishing to gain more qualified lead but also those wishing to position themselves as an industry leader. Nonetheless, CEOs need to understand the ROI of content to see its value. This can be done by creating call-to-actions within the content and then by adding a call tracking number on the same web page.
The complexity of SEO continues to increase as the reporting process is ever-changing especially with the implementation of mobile data. A recent study conducted by BrightEdge shows that site visits from mobile has grown 125% while desktop has only increased a mere 12%. Overall, this means that SEO performance is only becoming more important as the mobile landscape continue to define itself.
Like many of the other aspects of Internet marketing, paid search is constantly evolving and this is why its hard for new advertisers to craft a successful campaign. There are many paid search avenues to travel before understanding how to master viral ad space. Even then advertiser must also possess the mind of a marketer to successfully speak their audience.