Here are some hot internet marketing topics from the past week: And Finally, Here It Is: Yahoo’s New Logo; How To Earn Links With Google’s New Business Photos; Study Shows Hashtags On Facebook Result In Less Viral Reach For Pages; and Why Local Businesses Don’t Need Big Budgets for Their Content Marketing.
Following the “30 Days of Change,” Yahoo eliminate 29 of its design’s and rolled out its new logo (seen above). Despite the long awaited redesign, the new look has stirred up a lot of negative reviews. What do you think about the new logo?
Looking for new ways to gain web traffic? Google’s Business Photos is a new way to showcase your business and attract more customers. This feature provides a virtual tour of your location, so customers can browse around and explore your business (literally) inside and out. All images will be indexed in search engines and are easily embeddable to your website.
Facebook’s EdgeRank had the assumption that including hashtags would increase user engagement on content related to hashtags. However, the Facebook hashtag hasn’t proven to be as successful as anticipated. A recent study shows that posts with hashtags result in less viral reach and decreased fan engagement.
Awesome content doesn’t cost a business a fortune, it’s all about being creative. That doesn’t mean you must create endless infographics. Content is all around your business, from your staff to your products or services. The type of content that will gathered wanted attention is unique and only your brand can offer it.